Core Insights - The article discusses the evolution of the new tea beverage industry over the past decade, highlighting significant product innovations and trends that have shaped consumer preferences [2][3]. Industry Evolution - The new tea beverage industry has experienced a "golden decade" from 2015 to 2025, marked by the emergence of "super milk teas" and innovative product offerings [2][4]. - Key products that defined this period include cheese milk cap tea, fresh fruit tea, and various unique flavors that have captured market attention [4][6]. Major Trends and Innovations - 2016 saw the rise of cheese milk cap tea, with brands like Heytea and Naixue introducing fresh fruit tea combinations, which became a hallmark of the new tea beverage era [4][6]. - The introduction of brown sugar drinks in 2017, such as the "dirty tea" from brands like Dujiaoxiang, created a new market segment and led to widespread popularity [8][10]. - By 2018, the market witnessed a surge in niche products, with brands like Shuyi and Hushang Ayi focusing on unique ingredients like grass jelly and red bean milk tea, leading to rapid expansion [14][16]. Product Highlights - Notable products from 2019 to 2020 included the introduction of creamy toppings and the "eight-treasure porridge" style drinks, which redefined consumer expectations for beverage complexity [19][21]. - The trend of using lesser-known fruits in beverages gained traction in 2021, with products like oil citrus and yellow skin fruit becoming popular, showcasing a shift towards unique flavor profiles [21][24]. - The introduction of health-focused beverages in 2023, such as light milk tea and avocado yogurt smoothies, reflects changing consumer preferences towards healthier options [29][31]. Future Outlook - By 2025, the industry is expected to continue evolving towards richer flavors and healthier options, with products like mint milk green tea and Thai salted yogurt gaining popularity [33][35]. - The article emphasizes that despite market saturation, true product innovation and quality will drive the industry's future growth, highlighting the importance of continuous improvement in ingredients and flavor profiles [35].

Core Insights - Thai milk tea is experiencing a resurgence in popularity, with significant sales growth and consumer engagement on social media platforms [1][3][5] - The trend is characterized by innovative product offerings and the introduction of new brands focusing on Thai-style beverages [7][9] Group 1: Market Trends - The cumulative views on the topic of "Thai-style salty milk tea" on Xiaohongshu have exceeded 14.05 million, indicating a nationwide trend across various cities [3] - The launch of new Thai beverage products by brands like 雅克雅思 has led to impressive sales, with over 200,000 cups sold within three weeks [3][5] - The popularity of Thai milk tea is attributed to its rich flavor profile, which contrasts with the current trend of lighter beverages, appealing to consumers seeking unique experiences [9][25] Group 2: Product Innovations - The "salty milk tea" product has evolved, leading to variations such as Thai powder, Thai blue, Thai red, and Thai green salty milk tea, showcasing creative adaptations [14][16] - New combinations, such as sweet tofu flower with Thai milk and popcorn, have been introduced to enhance texture and flavor [17][19] - The introduction of Thai milk gelato lattes represents a shift in product form, allowing for a multi-sensory experience that combines different flavors [20][22] Group 3: Future Outlook - Industry experts suggest that for Thai milk tea to maintain its popularity, it must transition from a novelty item to a staple in the beverage market [23][25] - There is potential for further innovation by incorporating local tea varieties and simplifying flavor profiles to cater to domestic preferences [25] - The success of Thai milk tea hinges on establishing a strong brand presence and consumer recognition to avoid being limited to niche markets [25]