Core Viewpoint - The article discusses the growth of the umbrella business on the Pinduoduo platform, driven by rising temperatures and a shift in consumer preferences towards quality products, highlighting the impact of e-commerce on rural economies and the emergence of small factories in villages [1][3][16]. Group 1: Business Growth and Market Dynamics - The umbrella sales on Pinduoduo have increased by approximately 50% since the beginning of the year, attributed to high temperatures across the country [2][3]. - The demand for sunscreen products has surged, with a 65.13% year-on-year increase in GMV for "heat prevention" products on the "What Worth Buying" platform in June [3]. - The growth in sales is not solely due to temperature increases, as the demand for sunscreen umbrellas has a baseline that limits excessive growth [5][9]. Group 2: Quality Control and Market Competition - There is a noticeable decline in traffic for competitors who relied on low prices and questionable quality, indicating a shift in market dynamics [8][9]. - Pinduoduo has strengthened its quality control measures, impacting sellers who engage in practices like incentivizing positive reviews [12][13]. - The platform's "100 Billion Support Plan" aims to assist small businesses that sell quality products, reflecting a broader trend towards quality over price [12][16]. Group 3: Rural Economic Impact - The establishment of local factories has provided significant employment opportunities, with workers earning between 2,000 to 5,000 yuan monthly [1][37]. - The model of "rural production + direct e-commerce" is creating industrial clusters in rural areas, enhancing local economies [26][30]. - The article highlights the importance of rural factories in providing jobs and stabilizing local economies, countering the trend of urban migration [36][38]. Group 4: Consumer Preferences and Market Trends - Consumers are increasingly seeking high-quality products, as evidenced by a survey indicating that cheaper products lead to a decline in consumer satisfaction [16][17]. - The article emphasizes the need for businesses to balance quality and affordability, with successful examples demonstrating that quality products can be offered at competitive prices [19][20]. - The shift towards valuing quality products is reshaping the competitive landscape, benefiting businesses that prioritize product excellence [18][19].