苏州洞庭山位于苏州市吴中区，我们从市区出发一路向西南而行，随着城市的纷繁渐渐退远，视野逐渐 变得开阔，空气越来越清新怡人，待进入苏州洞庭山区域，极目远眺，点点清山，如翡翠般错落在葱茏 林海间，山林交相辉映，天空与远山相接，一山一水、一枝一叶，尽显诗意与灵动，绘就了一幅让人无 法描述的惊艳胜境。 编者按：水是生命之源，是高质量生活发展的基础，而拥有优质水源地更是包装饮用水行业竞争的命 脉。在长三角区域，拥有"洞庭山正宗天然泉水""洞庭山泉真正的天然山泉水""江南贡泉活的高山泉水 和弱碱性天然矿泉水""江南名泉天然苏打矿泉水"等多个畅销包装饮用水品牌的洞庭山矿泉水集团，一 直稳坐长三角区域包装饮用水行业的头把交椅，被誉为"江南水王"。 洞庭山的美，不仅在于可见的景色，更在于可呼吸的感受。洞庭山的空气是有质感的，有水汽的清润， 也有深山的清新，仿佛还有烂漫的花草芬芳。风从山间吹来，空气中弥漫的是沁入心脾的清爽，这对于 长居城市中的我们而言，每一次呼吸都仿佛是在为自己的肺腑做一次深度疗愈，让人忍不住想要放慢脚 步，多感受一会这份自然的宁静与美好。 "洞庭山集团能够获得今日的成绩，得益于其黄金水源地战略建立起的品质防线 ...

Core Insights - Dongting Mountain Group's brand Dongting Mountain Spring officially entered the packaging drinking water market in the Yangtze River Delta in 2023, quickly establishing a strong presence in a competitive landscape [1] - The brand's success is attributed to its high-quality natural water sources, precise brand differentiation strategies, and comprehensive channel layouts [1] Group 1: Quality Water Source - High-quality water sources are fundamental to the packaging drinking water brand, with Dongting Mountain Group emphasizing the importance of its natural water sources in Jiangnan [2] - The brand has strategically developed multiple premium water sources in the Yangtze River Delta, ensuring product quality through ecological protection and advanced monitoring technologies [2][3] Group 2: Market Strategy - Dongting Mountain Spring adopts a "people-oriented and localized" differentiation strategy to penetrate the Yangtze River Delta market, building a reputation as a cost-effective packaging drinking water brand [4] - The brand focuses on user experience and maintains a reasonable pricing strategy to avoid price wars while ensuring high quality [4] - Marketing efforts are tailored to local culture, enhancing emotional connections with consumers through participation in regional activities [4] Group 3: Brand Positioning - The brand has implemented a comprehensive media strategy to enhance its image as a "natural health drinking water" provider, achieving extensive exposure across various channels in key cities [5] - Dongting Mountain Spring aims to establish itself as a "family health drinking water expert" in the Yangtze River Delta market through consistent messaging and brand positioning [5] Group 4: Long-term Strategy - The company has chosen a steady brand-building approach rather than pursuing explosive growth, focusing on quality water sources, user experience, and regional cultural integration [6][7] - This strategic approach has allowed Dongting Mountain Spring to solidify its position in the competitive Yangtze River Delta market while accumulating long-term brand value [7]

Core Viewpoint - The article emphasizes the importance of returning to natural drinking habits, highlighting the health risks associated with high-sugar, high-fat, and high-caffeine beverages, and promoting the consumption of natural mineral water as a healthier alternative [1][2]. Group 1: Consumer Behavior and Preferences - Consumers are increasingly aware of their health, with individuals like Ms. Cai and Mr. Li expressing a desire to reduce their intake of sugary drinks and opt for healthier options like mineral water [2][4]. - The popularity of Dongting Spring water in the Yangtze River Delta region is attributed to its pleasant taste and suitability for tea brewing, making it a preferred choice among consumers [4][6]. Group 2: Product Quality and Source - Dongting Spring water is sourced from high-quality natural springs in Jiangnan, including regions known for their ecological integrity and rich vegetation, ensuring a pure and mineral-rich product [6][9]. - The company adheres to strict production principles, ensuring that water is bottled at the source and retains beneficial minerals, catering to consumer demands for both taste and health [6][9]. Group 3: Health Implications - Experts warn that excessive consumption of high-sodium and high-sugar beverages can lead to various health issues, advocating for the choice of low-sodium, weakly alkaline natural spring water for better health maintenance [9][11]. - Dongting Spring water is particularly recommended for health-conscious individuals, including youth and the elderly, due to its natural mineral content and health benefits [9][11]. Group 4: Corporate Initiatives - Dongting Spring is actively promoting health awareness through initiatives like the "Healthy Drinking Week," encouraging consumers to choose natural water over sugary drinks for better long-term health [11].