Core Insights - The opening of 30 voco hotels and 20 Even Hotels in the Greater China region signifies a key leap from successful establishment to scaled development for both brands [1][2]. Group 1: Market Development - The hotel industry is entering a new phase of high-quality development, with modern travelers increasingly prioritizing emotional experiences and travel habits over mere comfort [2]. - Urban renewal is becoming a crucial driver for industry structure optimization and sustainable growth, with a focus on the renovation of existing projects [2]. Group 2: Brand Strategy - InterContinental Hotels Group (IHG) has a long-term vision for the Greater China market, utilizing a differentiated brand portfolio to meet diverse consumer travel needs and market changes [2][3]. - voco and Even Hotels represent IHG's commitment to high-end and health-oriented lifestyles, targeting distinct customer segments while providing clear, long-term investment solutions for owners [2][3]. Group 3: Brand Expansion - Since entering the Greater China market in 2020, voco and Even Hotels have expanded their presence in various cities, accumulating operational experience that addresses diverse consumer needs [3]. - IHG's brand structure and market coverage in Greater China are becoming increasingly clear and robust [3]. Group 4: voco Hotels - voco hotels leverage urban renewal trends by revitalizing existing assets and launching new projects, creating iconic cases that enhance the value and operational vitality of high-end properties [4]. - The brand focuses on integrating a warm and inviting guest experience into daily operations, ensuring a relaxed and engaging atmosphere for guests [4]. Group 5: Even Hotels - Even Hotels promote a health-oriented lifestyle, offering differentiated choices that resonate with market and investor interests [5]. - The brand employs a systematic operational model that optimizes cost structure and operational efficiency, supporting sustainable development for owners [5][6]. - Even Hotels design their offerings to enhance guests' physical and mental well-being, creating a balanced travel experience through coordinated sleep environments, dining options, and activity settings [6]. Group 6: Future Outlook - IHG plans to continue expanding voco and Even Hotels in Greater China, with voco supporting cultural tourism and urban renewal while enhancing high-end travel experiences [6]. - Even Hotels will deepen its focus on health-oriented lifestyles, refining products and experiences to strengthen its brand position in this niche market [6].