Core Viewpoint - The cold chain logistics industry in Urumqi is experiencing growth due to increased demand for frozen goods and seafood as the Spring Festival approaches, leading to more business opportunities for local transport operators [1]. Group 1: Industry Growth - The demand for frozen goods and seafood is rising significantly as the Spring Festival nears, resulting in increased orders for cold chain logistics services [1]. - The cold chain transport sector is evolving, with operators like Wang Zhi adapting to market needs and expanding their services to meet customer demands [2]. Group 2: Operational Improvements - The opening of the Urumqi-Weili Expressway in 2025 will reduce travel time from Urumqi to Korla from 7 hours to 3.5 hours, enhancing operational efficiency for cold chain logistics [3]. - Improved travel times allow logistics operators to complete deliveries more quickly, providing better work-life balance for drivers [3]. Group 3: Business Development - Wang Zhi has transitioned from a small delivery vehicle to a specialized cold chain truck, leading to the formation of a transport team that has grown from 3 to 10 vehicles [2]. - The transport team has established a strong reputation in the industry by offering personalized service, which has led to an increase in customer engagement and business growth [2][5].