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Temu升级高价限流手段!亚马逊惊现AI伪造投诉诈骗,卖家速谨慎!
Sou Hu Cai Jing· 2025-11-18 20:29
Group 1 - Temu has upgraded its high-price limit handling measures from "delisting" to "front-end shielding," meaning high-priced products will remain visible in the seller's backend but will be hidden from consumer browsing [5][4][3] - The new shielding method is becoming a key tool for Temu to manage high-priced products, effectively blocking sellers from using previous strategies to wait for natural traffic recovery [5][4] - Sellers are now facing increased risks if they neglect high-priced links, as the platform is closing off old paths for traffic recovery, forcing sellers to address pricing issues directly [5][6] Group 2 - Temu suggests that sellers handle high-price limits by either running promotions for slightly overpriced items or clearing out heavily overpriced stock, as similar products are now available at lower prices [6][5] - The effectiveness of the newly introduced "traffic growth" feature is under scrutiny, as its operational mechanism is not transparent, leaving sellers uncertain about its actual impact on traffic [7][6] Group 3 - The thin-margin, high-volume model is becoming unsustainable on Temu, particularly for traders who face dual pressures from price suppression and competition, leading to immediate losses when facing limits or shielding [8][9] - Temu is transitioning from a "fully managed" to a "semi-self-operated" strategy, requiring sellers to take on responsibilities for product selection, pricing, and inventory management while the platform focuses on traffic distribution and rule-making [13][16] Group 4 - Temu's new pricing rules, effective March 2024, will penalize sellers whose prices exceed those of similar products, potentially leading to restrictions on new listings and withdrawal freezes [11][10] - The platform's shift towards compliance and brand-focused sellers is evident, as those with certifications and stable supply chains will receive more resources, further squeezing the space for small and medium-sized businesses [16][13]