中新网济南2月17日电(记者 赵晓)吃着火锅唱着歌、"就"着水饺看春晚……2月16日晚，除夕之夜，70余 位泰国游客在山东度过了一个"原汁原味"的中国年。 据山东出入境边防检查总站统计，今年1月份，全省口岸出入境旅客达48万余人次，同比增长9.5%，入 境外籍旅客7.4万余人次，其中免签入境占比82.3%，口岸跨境游、探亲、商贸等各类客流叠加迸发新活 力。全省边检机关累计为400余人次外籍旅客办理过境免签手续，24小时直接过境免办边检手续人员达 1950余人次。 今年春节，山东充分利用"免签+直航"的便利条件，以年俗、演艺、美食等组合式玩法"烘热"冬季入境 游市场。从济南大明湖畔体验非遗工艺，到临沂琅琊古城夜观实景演艺，再到青岛崂山击鼓鸣钟祈福， 来自韩国、泰国等国家的入境游团队，在丰富的年俗活动中体味地道中国年。 山东旅行社团体也主动作为，不断通过"走出去"推介、"引进来"考察等方式，拓展海外市场。"今年， 我们将在客源地国家深耕垂直市场，与当地旅游团体建立长期稳定的合作关系。"陈芳表示，团队将聚 焦山东"一城一风华"的地域特色，打造差异化产品，并结合春赏花、夏看海等不同主题，开发旅游线 路，让海外游客领略 ...

Core Insights - The launch of the first inbound tourism charter flight from Bangkok to Jinan marks a significant development in Shandong's tourism sector, with 121 Thai tourists arriving for a six-day trip [1] - The charter flights will operate every two weeks, with a total of 48 flights planned, enhancing tourism options in Shandong [3] Group 1: Inbound Tourism Development - The charter flights will facilitate various tourism products, including deep tours in Jinan and connections to other cities like Qingdao and Zibo, leveraging the region's distinct seasonal climate [3] - The initiative is part of the "Hundred Groups, Ten Thousand People Tour Shandong" campaign, aimed at boosting tourism from Southeast Asia [3] - The Shandong International Travel Agency highlights the importance of these flights in enriching travel options for Southeast Asian tourists [3] Group 2: Infrastructure and Services - Border inspection and airport departments are providing specialized support for inbound tourists, including multilingual services and a one-stop service center at the airport [5] - Recent inaugural flights from various Southeast Asian cities to Jinan and Qingdao have strengthened the connectivity between Shandong and Southeast Asia [5] - Preliminary estimates indicate that Shandong received 1.697 million inbound tourists in 2025, a 46.6% increase year-on-year, generating $1.13 billion in tourism revenue, also up by 46.3% [5] Group 3: Future Strategies - Shandong plans to innovate marketing strategies, enhance service quality, and integrate the tourism industry to stimulate market vitality [6] - The "Good Guest Shandong" overseas marketing plan will be implemented to promote the province in key source markets [6] - The province aims to deepen the integration of inbound tourism and transportation, launching more charter flights and creating combined travel products [6]