秋天的长沙，叠翠流金，五彩斑斓。从刚刚过去的暑假，到即将到来的国庆长假，长沙都发挥顶流 效应，上榜十大热门旅游城市。今年上半年，长沙接待入境游客23.82万人次，实现入境游客总花费1.4 亿美元，同比增长54.19%、49.25%。 通过承办首届长沙市旅游发展大会，望城切实放大了文旅产业"一业兴、百业旺"的乘数效应，铜官窑成 功创建国家级旅游度假区。 承办第二届长沙市旅游发展大会的浏阳，以打造全国文旅融合标杆为目标，形成文化产业和旅游产业双 强的新格局。浏阳市蝉联全国县域旅游综合实力百强县，高位再进位排名全国第3。"相约浏阳河 周末 看焰火"火爆出圈，"一河诗画，满城烟花"的魅力令人沉醉。 天心区成功举办第三届长沙市旅游发展大会，天心阁成为新晋网红打卡地，光影公园让南来北往的客人 流连忘返，其抗战纪念设施入选国家级抗战纪念设施名录。 如今，氤氲康养福韵的宁乡持续接力。今年以来，宁乡成功举办2次产业招商推介会，共推出43个特色 文旅项目；铺排了17个需加快建设运营的文旅项目，预计总投资规模超32.86亿元，社会投资占比超过 98％。 办一次会，兴一座城。自首届长沙市旅游发展大会以来，一年一度的市旅发大会，已经成 ...

9月13日，俄罗斯拉普斯基嘉年华艺术团在上海旅游节花车巡游活动上表演。新华社记者 方喆 摄 第36届上海旅游节在9月迎来"经典活动季"。作为经典节目之一的大巡游活动，吸引了来自15个国 家和地区的24支表演团队参与，这些境外表演者同时也是入境游客，他们在表演之余探索城市风光、与 热情友好的中国民众开展人文交流。 在此背景下，上海旅游节组委会聘任这些境外表演团队负责人为"入境观察员"，欢迎境外表演者深 度感受入境文旅产品、出行便利度等方面的发展变化，并在海外社交媒体平台上展示自己的所见所闻， 一起宣传推广"China Travel"。 这一创新项目自2024年推出以来，得到境外表演者踊跃参与，以他们"打卡"南京路步行街、参加大 巡游演出彩排、探访市集和餐厅等为内容的图、文、视频，在海外社交媒体上产生热烈反响。 新华社上海9月17日电（记者 陈爱平）"城市变化非常大，如今处处可见生机盎然的植物，让人心 情舒畅。"俄罗斯人基里尔·拉特尼科夫时隔多年重游中国，参加第36届上海旅游节大巡游演出。此行他 还有一项新任务：深度体验"吃住行游购娱"等元素，并将体验分享给自己家乡的亲朋好友。 除了美丽的城市环境、丰富的文化旅游 ...

从世界遗产到国际艺术家村 外国网络达人京郊探寻北京"国际范儿" 网络达人们边拍边爬，每到一处视野开阔处许多人都会不禁发出一声声惊叹，被此"天下第一雄关"所震 撼。 中新网北京9月16日电 (吕少威 杨双月)随着签证、通关、支付、住宿、交通等入境旅游服务便利化措施 的落实落地，越来越多的外国游客开启快乐中国行。北京因其独特的自然人文魅力及完善的国际化服 务，成为最受欢迎的入境游目的地之一。 第五届"北京·国际范儿"短视频大赛采风活动近日走进北京市昌平区。来自拉美和加勒比地区22个国家 的30余位网络达人登古老长城，访国际艺术家村，在秋高气爽时节解码北京潮流与历史共融的奥秘。 登万里长城感受雄伟壮观 秋日午后，明媚的阳光洒在居庸关长城之上。湛蓝的晴空下，巍峨的长城轮廓更显雄伟壮观。网络达人 们迫不及待拿出相机、手机等工具不停拍摄着，还有博主直接在长城上开启了直播。 来自拉美和加勒比地区22个国家的网络达人在北京登古老长城，通过社交媒体讲述长城历史文化。张天 润 摄 Alex Mauricio Baldivieso Vargas是来自玻利维亚的运动博主。一身运动装的他寻找角度适宜的坡道录起 了视频，"在崇山峻岭间修 ...

本届广东旅博会上，泰国、日本、韩国、俄罗斯等28个国家和地区官方组团亮相，逾20家国际航空与邮 轮企业组成"国际交通服务商组团"入驻，30余家境外地接社展示全球特色旅游资源。 广东省文化和旅游厅启动"金秋文旅消费季"惠民补贴活动，安排2000万元人民币专项资金，设置广东旅 博会专场和线上专场，面向广东省居民、全国来粤游客及入境游客发放文旅消费券。 本届广东旅博会展览面积4万平方米，设置国际文化旅游馆、文旅融合馆、文旅消费体验馆、老字号(文 化)博览会展馆等四大主题展馆，吸引全球近50个国家和地区的参展机构、逾100个优质旅游目的地及 500余家文旅企业参与。(完) （文章来源：中国新闻网） 中新社广州9月12日电(记者程景伟)2025广东国际旅游产业博览会(下称"广东旅博会")12日在广州广交会 展馆开幕。 本届广东旅博会首次设立入境旅游展区。该展区汇集携程、广之旅、广州白云国际机场、南沙国际邮轮 母港等多家机构，联合打造"政策—交通—线路—体验"四大功能板块，为海外游客提供更加便捷、更有 深度的入境旅游服务解决方案。 9月12日，2025广东国际旅游产业博览会在广州广交会展馆举行。中新社记者程景伟摄 ...

Group 1 - The core viewpoint highlights a significant increase in inbound and outbound traffic at Nanjing's airport during the summer travel season, with over 540,000 people traveling and 3,453 international flights recorded from July 1 to August 27, 2025 [1] - The growth in passenger flow is driven by family travel, educational tours, and visa-free travelers, with a notable 221.8% increase in temporary entry permits for foreign travelers [1] - The expansion of visa-free travel options has led to a 2.35 times increase in visa-free inbound travelers compared to the same period in 2024, indicating a shift from mere travel to increased consumer spending [1] Group 2 - In the first half of the year, Nanjing implemented ten measures to promote inbound tourism, resulting in a 30% year-on-year increase in overnight foreign visitors, totaling 302,000 [2] - The tourism foreign exchange revenue reached $456 million, reflecting a 21.1% increase year-on-year, supported by the opening of new flight routes to key European hubs [2] - The introduction of self-service entry card terminals for foreign travelers has improved the efficiency of border control, allowing travelers to complete necessary documentation before arrival [2]

Core Insights - Ctrip Group reported a net revenue of 14.843 billion RMB for Q2 2025, representing a year-on-year increase of 16.22% [1] - The net profit attributable to shareholders for the same quarter was 4.846 billion RMB, showing a year-on-year growth of 26.43% [1] Revenue Breakdown - Accommodation booking revenue for Q2 2025 reached 6.2 billion RMB, reflecting a year-on-year increase of 21% and a quarter-on-quarter growth of 12% [1] - Transportation ticketing revenue was 5.4 billion RMB, with a year-on-year increase of 11% and stable quarter-on-quarter performance [1] International and Inbound Tourism - Ctrip's international OTA platform bookings grew by over 60% year-on-year in Q2 2025 [1] - Inbound tourism bookings saw a remarkable increase of over 100% year-on-year, driven primarily by demand from South Korea and Southeast Asia [1]

Core Insights - Ctrip Group-S (09961) reported a net revenue of RMB 14.843 billion for the second quarter ending June 30, 2025, representing a year-on-year increase of 16.22% [1] - The net profit attributable to Ctrip Group Limited was RMB 4.846 billion, up 26.43% year-on-year, with basic earnings per share of RMB 7.34 [1] Revenue Breakdown - Accommodation booking revenue for Q2 2025 was RMB 6.2 billion (USD 869 million), showing a year-on-year increase of 21%, driven by growth in accommodation bookings [1] - Transportation ticketing revenue for Q2 2025 was RMB 5.4 billion (USD 753 million), reflecting an 11% year-on-year increase, primarily due to growth in transportation ticket bookings [1] Strategic Outlook - The Executive Chairman of Ctrip, Liang Jianzhang, emphasized that tourism is a key factor for national development and global cooperation, serving as an engine for economic growth and a catalyst for cultural exchange [1] - The CEO of Ctrip, Sun Jie, expressed optimism about the strong development momentum across various tourism sectors and highlighted the focus on meeting the growing demands of different customer segments, particularly in the inbound tourism market [1]

文旅观察 Culture & Tourism Insights 有 在全球旅游市场加速回暖以及我国入境免签政策持续扩容的背景下，中国入出境旅游市场活力持续增强，整体呈现出稳中有升、量质齐增的发展态势。 近日，携程研究院文旅产业及数据中心主任姜文恒接受了文旅中国专访，基于2025年上半年数据，深入剖析中国入出境旅游市场发展情况，展现领域发展新 面貌，为行业未来发展提供宝贵参考。 根据国家移民管理局统计数据，2025年上半年全国出入境1.7亿人次。其中，外国人出入境3805万人次，中国港澳台地区出入境1.36亿人次，以上三项指标同 比分别增长15.9%、30.2%和12.4%。数据显示，2025年上半年平台接待入境旅游人次同比增长显著，尤其来自免签国家的入境游客人次同比增幅超过60%， 成为拉动入境旅游增长的重要驱动因素，反映出入境免签政策对外国客源市场的显著带动作用。 （数据来源：国家移民管理局） 三、建立常态化的政企协同国际传播与营销体系 一、主要入境旅游目的地城市初步成型，入境外国游客结构各有不同 从携程平台反映的外国游客入境旅游目的地分布看，2025年上半年全国主要城市接待外国游客的格局基本稳定，排名前十 ...

Group 1 - The influx of South Korean tourists to China has significantly increased this summer due to visa exemptions and direct charter flights, with Ordos City in Inner Mongolia emerging as a popular destination [1][3] - A total of 109 South Korean tourists arrived in Ordos, engaging in a culturally immersive experience during their 5-day trip [3] - The Yinkentala scenic area features 82 uniquely designed space cabins, which have been predominantly booked by South Korean tourists this year, providing stunning views of sunrises and sunsets [5][7] Group 2 - The space cabin hotel has become a must-visit for South Korean tourists, with all accommodations fully booked for August, and over 10,000 visitors expected during the peak season from June to September 2024 [7][9] - The total number of South Korean tourists visiting Ordos is projected to reach 15,000 this year, starting from June 11 to September 15 [9] - The grassland tourism area offers unique cultural experiences, including traditional Mongolian yurts and local cuisine, enhancing the appeal for South Korean visitors [11][15] Group 3 - The Ordos City tourism sector has seen a significant increase in international visitors, with over 80 charter flights and more than 12,100 tourists received since June 2025, surpassing last year's figures [17] - The combination of grassland and desert landscapes provides a unique immersive experience of Chinese culture, driving growth in related industries such as hotels, dining, and transportation [17]

Group 1: Market Performance - The Hong Kong A-shares and the Hong Kong Stock Connect Consumption 50 ETF (159268) both saw gains, with the ETF rising over 1% and attracting a net inflow of 6.4 million yuan for six consecutive days, totaling over 150 million yuan [1] - Notable stocks included Miniso, which surged over 18% post-earnings, Li Ning up over 7%, Anta Sports up over 3%, and Pop Mart up over 2% [1] Group 2: Company Earnings - Miniso reported a second-quarter revenue of 4.966 billion yuan, a year-on-year increase of 23.1%, with adjusted operating profit rising 8.5% to 852 million yuan and an adjusted operating profit margin of 17.2%, exceeding company guidance [2] Group 3: Consumer Trends - McKinsey highlighted five surprising trends in the Chinese consumer market for the first half of 2025, indicating a shift in consumer sentiment despite weak confidence and ongoing pressures in the real estate market [5] - The report noted a steady recovery in core retail categories, with air travel surpassing 2019 levels and China's automotive exports becoming the largest globally, with an expected export volume of nearly 5.5 million vehicles in 2024, eight times that of 2019 [6] Group 4: Tourism and Capital Markets - The number of inbound tourists to China reached a record high, with over 35 million visitors in the first quarter of 2025, a year-on-year increase of 19.6% [9] - The capital market's recovery in 2025 has been significant for consumer enterprises, with four of the top ten IPOs in Hong Kong coming from the consumption sector, indicating strong investor confidence in the long-term prospects of the Chinese consumer market [12] Group 5: Cultural and Product Trends - Pop Mart's Labubu character gained international popularity, with revenue from its monster series increasing by 726% in 2024, contributing significantly to the company's overall revenue [15]