Workflow
济南版乒超
icon
Search documents
济南近五年来开展赛事“进商圈、进景区、进街区”活动227场
Qi Lu Wan Bao· 2025-12-24 07:35
Core Viewpoint - Jinan has successfully positioned itself as a national pilot city for promoting sports consumption and event economy, achieving significant milestones in the past five years through focused efforts on event supply, consumer engagement, industry integration, and innovative mechanisms [1][3]. Group 1: Event System Development - Jinan has established a multi-tiered event system that includes international high-end events, self-branded events, and community-level events, hosting over 4,300 events with more than 7 million participants in the last five years [3]. - The city has successfully attracted high-profile international events such as the CSI International Equestrian Show Jumping and the Women's Basketball Asian Cup warm-up matches, enhancing its visibility and influence [3]. - Local events like the Jinan Winter Swimming Open and the Jinan Marathon have gained prominence, contributing to the city's identity as a "Double Marathon City" [3]. Group 2: Economic Impact and Integration - Jinan has leveraged the "multiplier effect" of events to boost consumption, creating 48 provincial-level sports consumption innovation scenarios and conducting 227 events that integrate sports with commercial and tourism activities [4]. - The contribution of sports events to Jinan's GDP is projected to reach 11.6 billion yuan, with an additional 4.9 billion yuan in increased income for residents, particularly benefiting the tertiary sector with an impact of 8.1 billion yuan [4]. - The city has adopted a collaborative model between government and enterprises, with a total investment of 140 million yuan in 2024, where over 70% comes from social capital, involving more than 150 enterprises and associations [4]. Group 3: Community Engagement and Accessibility - Jinan emphasizes a people-oriented approach to sports events, ensuring that the benefits of sports reach all citizens through regular community events and initiatives like the "15-minute fitness circle" [5]. - The city has hosted various events for different demographics, including winter sports for the general public, youth events engaging over 200,000 participants, and specialized events for seniors and individuals with disabilities [5].