□截至11月15日，十五运会特许商品销售额已达6.8亿元 □十五运会期间，各地前往广州、深圳和珠海等地的机票预订量同比增长26%；广州景区门票和酒店民 宿订单大增，带动广州文旅消费整体同比增长20% 11月17日，机器人和吉祥物喜洋洋、乐融融在广东奥体中心体育场赛跑。 新华社图 11月9日，观众在广东奥林匹克体育中心内候场。 新华社图 □十五运会吸引了来自全国的33家特许生产商与44家特许零售商参与。截至目前，已累计审批通过涵盖 20个大类的2800多款特许产品，数量与品类达历届之最 ◎记者 何治民 刘逸鹏 "喜洋洋""乐融融"网络相关话题阅读量突破5亿，多款周边产品热销、部分特许商品零售商在半个月内 销售额突破千万元……尽管第十五届全国运动会（下称"十五运会"）临近收官，但由竞赛而兴的赛事经 济正迎来"沸点"。 "喜洋洋""乐融融"，这对以中华白海豚为原型的十五运会吉祥物，被网友戏称为"大湾鸡"。截至11月15 日，以"大湾鸡"为代表的十五运会特许商品销售额已达6.8亿元。 十五运会超500万张门票所催生的"票根经济"，也引来多家企业布局。上海证券报记者多方采访获悉， 岭南控股、携程等上市公司围绕"票根经济 ...

11月16日，身负姓氏旗的参赛选手在赛道上奔跑。 牛书培 摄 11月16日，2025郑州马拉松在郑东新区CBD激情开跑。 郭泓佐 摄 跑天地之中，回老家河南。11月16日上午，"郑州银行杯"2025郑州马拉松在郑东新区CBD如意湖畔鸣枪开 赛，来自天南海北的近2.5万名跑友会聚郑州，用脚步丈量这座3600年来繁华不息的城市。 作为中国田径协会A类赛事，今年迎来第五届的"郑马"在做好竞赛组织、安全医疗保障的基础上，在跑者服 务、配套活动、文体旅商融合发展等方面进行了升级拓展，呈现了一场专业精神与人文温度兼备的体育盛 会，书写了四海跑者与老家河南双向奔赴的温暖篇章。 42.195公里的马拉松赛道，串联起"大玉米"（千玺广场）、郑州国际会展中心、商城遗址、二七纪念塔等城 市地标。赛道上，一个个活力四射的身影，穿越文脉相传、古今交融的城市，用奔跑点燃城市激情；赛道 旁，热情的市民用加油呐喊诠释着城市的温情，让郑州暖意融融。 郑马组委会给跑者搭建了细致、温馨的全流程服务体系，确保选手获得舒心的参赛体验。 比赛当天早上，郑州的气温较低。选手存衣、检录之后，身体的保暖是个问题。不过，组委会做了充足预 案，在跑者参赛包里准备 ...

Core Insights - The event "Smart Creation in Cultural Tourism: Digital Future" focused on immersive cultural tourism and aimed to create a platform for industry connection and collaboration [1][2] - Zhejiang Dafen Industrial Co., Ltd. showcased its innovative practices and solutions in the field of cultural tourism, emphasizing the integration of technology and immersive experiences [1][2] Group 1: Event Overview - The event was organized by the Ministry of Culture and Tourism and various local government bodies, attracting over 200 cultural tourism demand-side institutions and 20 leading immersive cultural tourism product suppliers from multiple provinces [1] - The event aimed to explore high-quality development paths for the cultural tourism industry in the digital age [1] Group 2: Company Contributions - Dafen Industrial's General Manager, Jiang Fan, presented on the theme of "Innovative Technology Stimulating New Business Formats in Cultural Tourism," highlighting the company's latest practices and benchmark cases [1] - The company expressed its commitment to leveraging technological innovation to empower the cultural tourism industry and promote the application of immersive experience scenarios [2]

俯瞰广安城区。 跑友们在2024广安马拉松赛上激情开 跑。 □王林 彭娟 （图片由广安市委宣传部提供）11月16日，由广安市人民政府主办，广安市教育和体 育局、广安市融媒体中心承办的2025中国人寿广安马拉松赛将鸣枪起跑。自2016年首次举办这项 赛事以来，广安马拉松累计吸引全国近9万名跑友参赛，今年升级为国内马拉松A1类赛事，已成 为展示广安城市形象、彰显广安发展活力的亮丽名片。2025中国人寿广安马拉松赛以"共富思源· 奔跑广安"为主题，不仅赛事焕新，让跑者体验"奔跑广安"的活力与激情，还通过服务更新、文旅 上新等方式，精心准备一系列花式宠客措施，让数万名跑者在"小平故里·安逸广安"共赴一场"超 越自我 突破极限"的体育盛宴。以赛促体 一场赛事带"动"一座城广安马拉松在"跑马圈"规模虽不 算大，但历经多届办赛经验积累，名气逐渐打响，还成为川东北地区唯一的世界田联标牌赛事。 万人跑"广马"，燃动一座城。广安马拉松是万千跑友的竞速赛道，是447万广安人民的盛大节日， 更是广安市的重要文化符号和城市印记。以"广马"为代表的体育运动，映射着广安建设体育强市 的铿锵步伐。从一组数据可见广安群众体育热情高涨——全市现 ...

赛事对商圈的带动效应立竿见影。在碧江区中南门历史文化旅游区，赛后涌入的球迷让餐饮店座无虚 席，赛场周边的非遗手作体验区同样火爆，玉屏箫笛、松桃苗绣等文创产品成为游客热门之选，实现 了"看球+消费"的无缝衔接。 夜幕下的印江土家族苗族自治县体育场人声鼎沸，"梵超"揭幕赛还没开始，场外的农特产品展销区已排 起长队。游客李女士一手提着印江翠峰茶，一手拿着刚买的抹茶精酿啤酒："白天爬梵净山，晚上看球 赛，顺带淘点山货，这趟旅程太值了。"自9月开赛以来，这场以"最'氧'足球赛 问鼎梵净山"为主题的赛 事，正以文体旅商融合之力，激活铜仁全域消费与旅游市场。 "梵超"创新采用的"全域主场"模式，让10个区县轮流成为消费热点。在石阡主场，赛前的《石阡说春》 非遗展演吸引观众驻足，赛场周边的苔茶、黄水粑展位前客流不断；松桃主场推出"观赛享景区免费、 住宿半价"福利，苗族服饰展演与点球大战相映成趣，带动周边民宿订单量环比增长超50%。这种"周周 有赛事，县县有主场"的布局，让消费活力渗透到各个区县。 旅游引流的乘数效应持续凸显。"白天游景区、晚上看球赛"成为游客标配，梵净山、朱砂古镇等核心景 区客流量较去年同期增长显著。更有上海 ...

Core Insights - The provincial government emphasizes the importance of "Su Chao" effect in boosting the sports economy and leisure consumption, directly linking "event economy" to economic growth [1] - The "Su Chao" events have generated significant consumer engagement, with an average attendance of over 28,000 per match and a total viewership exceeding 2.4 million across 85 matches [1] - The success of "Su Chao" is attributed to its strong leverage effect, connecting various consumption and industry chains, leading to a 34.7% year-on-year increase in sales at key supermarkets during the events [2] Group 1 - The "Su Chao" effect is not limited to sports but extends to a broader economic impact, creating a "super IP" that integrates various cultural and tourism resources [2] - The government aims to institutionalize and systematize the "Su Chao" effect, promoting its experiences to other sports like basketball and volleyball [3] - The ripple effect of "Su Chao" is profound and long-lasting, contributing to the branding and comprehensive development of urban super IPs [4] Group 2 - Initiatives include optimizing league management, enhancing commercial development, and fostering a professional and branded event structure [4] - The integration of sports events with cultural tourism and manufacturing is expected to deepen the fusion of consumption and industry chains [4] - "Su Chao" serves as a catalyst for economic development, resonating with public sentiment and urban growth [4]

Core Insights - The article highlights the rising popularity of grassroots sports events in China, particularly urban football leagues like "Su Chao," which have attracted significant public interest and participation [5][6][10]. Group 1: Event Popularity and Participation - "Su Chao" has seen nearly 1 million attendees across 84 matches, averaging 28,000 spectators per game, with a record attendance of 61,565 at a recent semifinal [6][10]. - The success of "Su Chao" has inspired other urban leagues such as "Xiang Chao," "Yu Chao," "Chuan Chao," and "Liao Chao," with at least 10 provinces hosting similar events [5][6]. - The grassroots nature of these leagues has resonated with the public, with over 90% of residents acknowledging the positive impact of "Su Chao" on local culture and sports [10]. Group 2: Economic Impact - "Su Chao" has demonstrated a leverage effect where a 1 yuan ticket generates 7.3 yuan in surrounding consumption, stimulating local economies [6][10]. - The number of sponsors for "Su Chao" has increased from 6 to 35, indicating growing commercial interest and engagement [6][10]. - The "Chuan Chao" event also reported significant economic benefits, with a carnival generating over 4 million yuan and local restaurant sales increasing by over 15% [6]. Group 3: Community Engagement and Cultural Significance - The leagues encourage community involvement, with local teams often incorporating public input for team names and logos, fostering a sense of local pride [10][11]. - The participation of ordinary citizens, such as teachers and delivery workers, as players has created relatable narratives that resonate with fans [10][11]. - The events are seen as a means to enhance local cultural identity, with 69.3% of residents feeling a stronger connection to their local culture due to the leagues [10]. Group 4: Future Developments - Plans for the next season of "Su Chao" include new regulations to promote youth participation and enhance the overall quality of the events [12]. - The Jiangsu provincial government is focused on expanding the economic impact of urban football leagues and integrating them with local tourism and culture [12][13]. - New leagues like "Qiong Chao" and "Dian Chao" are set to launch, indicating a growing trend in urban football events across the country [13].

Core Insights - The recent sports events in Rudong, including the National Kite Invitation Competition, the Dragon Boat City Open, and the Half Marathon, attracted 112,000 visitors and generated a total consumption of 67 million yuan, showcasing the successful integration of sports, tourism, culture, and commerce [1][3] Group 1: Event Highlights - The National Kite Invitation Competition featured 36 teams and 180 athletes, celebrating the 24th edition of the event, which has contributed to Rudong's reputation as the "Hometown of Kites" [1] - The Dragon Boat Race involved 16 teams and 432 participants, emphasizing the competitive spirit and cultural significance of the event within the "Grand Canal Cultural Belt" [2] - The inaugural Rudong Xiaoyangkou Half Marathon saw 2,000 runners, with 21% female and 79% male participants, highlighting the event's appeal beyond local athletes [2] Group 2: Economic Impact - The three events collectively drove accommodation spending of 32 million yuan, dining expenditure of 22 million yuan, and other commercial consumption of 13 million yuan, resulting in a total of 183,600 visitor engagements [3] - The events have established a model of "sports driving, culture empowering, and tourism promoting," transforming ecological advantages into developmental strengths and enhancing the influence of local seafood brands [3] Group 3: Cultural and Tourism Integration - The events serve as a platform for showcasing Rudong's natural beauty and cultural heritage, with the Dragon Boat Race and Kite Competition acting as vibrant windows into the region's identity [2][3] - The integration of sports and tourism is exemplified by the Half Marathon, which allows participants to experience the scenic coastline and local culture, contributing to the development of a national-level tourist resort [2][3]

Core Insights - The "2025 Shandong Golden Autumn Consumption Season" was launched in Qingdao, aiming to promote international consumption scenarios and enhance consumer engagement in Shandong province [1] - Shandong has hosted 42 international events this year, including the Ironman Triathlon World Championship and the International Judo Grand Prix, attracting participants from various countries [3] - The province is focusing on integrating sports with tourism, launching multiple outdoor sports routes and events to stimulate consumer activity [4] - A successful sports expo was held, featuring over 1,200 brands and facilitating international business discussions, showcasing the potential for growth in the sports and tourism sectors [5] Group 1: Event Promotion - The event is co-hosted by multiple government departments and aims to enhance the quality of sports consumption in Shandong [1] - The launch included various promotional materials such as the "International Consumption Scenario Praise Map" and the "Authentic Taste List" [1] Group 2: International Events - Shandong has organized 42 international events this year, including significant competitions that attracted athletes from 31 countries [3] - Upcoming high-level events include the World Indoor Kite Championship and the ITF International Tennis Masters [3] Group 3: Sports Tourism Development - The province is promoting a "Sports+" integration strategy, launching eight leading events along cultural and natural routes [4] - Various local activities such as hiking and fishing will be incorporated into events to enhance consumer experiences [4] Group 4: Exhibition and Business Development - The sixth Shandong Sports Expo attracted 476 sports enterprises and over 1,200 brands, facilitating international trade discussions [5] - The 2025 Yellow Bohai City Sports Alliance Consumption Season will showcase over 130 brands and promote a diverse range of sports products [5]

Group 1 - The core viewpoint of the articles highlights the growing significance of the sports economy in driving economic development and transformation, with a focus on the upcoming 2025 International University Sports Federation Football World Cup in Dalian, which features teams from 17 countries [1] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the government aims to exceed 7 trillion yuan by 2030 through various initiatives [1] - The integration of sports events with cultural, tourism, and commercial sectors is becoming a key strategy for regional economic transformation and brand enhancement, creating a complete consumption chain [2] Group 2 - Financial support is crucial for the sustainable development of the sports economy, with recent guidelines from the People's Bank of China and other departments aimed at enhancing financial services tailored to the sports industry [3] - Expanding sponsorship channels and collaboration with event sponsors and operators is essential for boosting local event funding and enhancing the overall economic impact of sports events [2] - The government emphasizes the need for a multi-layered and comprehensive financial product and service system to support the growth of the sports industry [3]