本周末开打的5场第四轮比赛中，2月28日有两场：15时贺州市平桂区队主场对阵梧州市岑溪市队，19时 贵港市桂平市队主场迎战玉林市北流市队。其余3场在3月1日进行：14时梧州市苍梧县队主场对阵贺州 市八步区队，14时钦州市灵山县队主场迎战防城港市东兴市队，15时北海市合浦县队主场对阵崇左市龙 州县队。 根据赛程安排，2月28日和3月1日结束桂东、桂南两个赛区的比赛后，桂西、桂北两个赛区的第四轮比 赛将在3月7日和8日上线。其中，位于桂西赛区的南宁市江南区队计划于3月7日15时主场迎战河池市宜 州区队。 本报讯（记者林显威）本周末，"国控杯"2025—2026年广西县级足球超级联赛（以下简称广西"县超"） 将展开第四轮的争夺。2月28日、3月1日，桂东、桂南两个赛区率先打响5场较量。涉及南宁的桂西赛区 第四轮比赛，将在3月7日进行。 今年1月中旬开赛以来，广西"县超"已完成3轮比拼，共进行35场比赛。赛事在广西各地掀起"草根"足球 热潮，打造文体旅商融合的盛宴。据统计，3轮比赛共打入96个进球，场面精彩纷呈。 ...

健步黄河岸 金城春满载 兰州市城关区举办迎新春健步行暨年货大集 【家庭 gl ITT 12 9 E R L n 12 22 22 45 B 202 每日甘肃网2月9日讯 据兰州晚报报道 2月8日，"健步黄河岸·金城春满载"——2026年兰州市城关区迎新春健 步行暨年货大集，在马拉松文化主题公园举办。800名健步爱好者以稳健的步伐踏响新年的鼓点，沿黄河风情 线一路前行，在融融暖意与粼粼波光中，开启了一场充满活力的迎春之旅。 来到终点，热闹的新春年货大集人头攒动，现场发放的各类消费券价值近14万，激发了市民的参与热情。 此次活动不仅是一次全民健身的盛会，更是城关区以"文体旅商"融合模式激发城市活力的生动实践。通过健 步行串联起黄河风情线的自然与人文景观，以年货大集点燃市民消费热情，既丰富了群众的精神文化生活， 也为新春佳节增添了浓厚的喜庆氛围。 记者 马文艳 文/图 责任编辑：任彩玲 本次活动由城关区文化体育和旅游局主办，甘肃行者体育管理有限公司运营。健步行路线全程约8公里，选手 从起点出发后，既能近观城市规划馆的现代轮廓，也能远眺中山桥的百年风姿，感受黄河文化的绵长底蕴。 ...

●新华社记者 李丽 许仕豪 刚过去的"十四五"期间，体育产业涌现诸多新现象，呈现许多新特点。而在"十五五"的开局之年，体育 产业从业者普遍认为，国务院办公厅《关于释放体育消费潜力 进一步推进体育产业高质量发展的意 见》（以下简称《意见》）等系列政策出台和群众体育热潮涌动，体育产业遇到了新的机会窗口。 新需求——从产品到体验 从业内普遍称为"体育产业元年"的2014年起，中国体育产业已走过十多年。相比过去，体育产业的"十 五五"开局面临完全不同的产业环境。 北京五棵松体育馆是业内公认运营最好的场馆之一。华熙国际投资集团有限公司董事长赵燕表示，体育 赛事带来人流，要留住人流，就要为观众看完比赛后释放情绪打造配套业态，把五棵松变成一个5小时 的生活方式体验地。"体育的核心价值之一是提供情绪价值，意味着要有丰富的休闲消费场景支撑。"她 说。 韩牧认为，在这个快速变化、网络社交的时代，体育将成为"孤岛"都市人最重要的"情绪供应商"，诸如 路跑、滑板、攀岩等时尚运动，正以相同的爱好构建线下的稳固社群。这种因情感链接产生的黏性，同 样可以成为一种商业模式。 创造更好体验，新技术加持必不可少。 阿里巴巴集团控股有限公司市场部 ...

Core Insights - The Northeast ice and snow tourism market in Liaoning is thriving, leveraging unique ice and snow resources and cultural assets to become a popular destination for winter tourism in China [1] Group 1: Ice and Snow Activities - The winter fishing event at Liaohe Zhanghuang Ancient Ferry attracts many visitors, reviving ancient fishing traditions and providing local villagers with significant income during the winter season [3] - The winter fishing festival allows tourists to enjoy local delicacies and purchase fresh fish, enhancing the winter experience [3] Group 2: Local Markets and Economic Impact - The Yinkou Hongqi Market, with a history of 300 years, experiences peak activity near the Spring Festival, generating over 1.5 billion yuan in annual transactions and boosting local economic vitality [4] - The market showcases a variety of local products, contributing to the cultural and economic landscape of Liaoning [4] Group 3: Scenic Attractions - The Qianshan Scenic Area in Anshan transforms into a winter wonderland, featuring a giant snowman and various snow sculptures, attracting tourists and enhancing the region's appeal [6] - The "Shitouji Qianshan Grand View Garden," themed around "Dream of the Red Chamber," merges classical literature with winter scenery, providing a unique cultural experience [6][7] Group 4: Sports and Events - An international snowboarding event in Shenyang marks a significant milestone for Liaoning, establishing it as a host city for top-tier ice and snow sports [6][8] - The event boosts local enthusiasm for skiing, leading to increased traffic in ski resorts and related businesses [8]

除了哈素海冬捕节活动，前不久举行的呼和浩特跨年系列活动同样让不少消费者印象深刻。"这次万象 城跨年活动内容十分丰富，节庆氛围浓厚，不仅有光影秀、潮音秀等精彩演出，还有很多超值满减、数 码满减等优惠活动。"呼和浩特市民刘佳在跨年夜和朋友在万象城逛得不亦乐乎。 olé精品超市呼和浩特万象城店总经理刘烨告诉记者，像跨年夜这样的节庆活动不仅能够宣传品牌形 象，而且还能集聚人气、带动消费。"我们超市进口商品和定制商品居多，注重线下消费体验。"刘烨介 绍，为配合此次跨年活动，超市推出了"全球即时好物"和民生商品满减活动，效果很好。"日均客流量 较往常增加很多，销售额也有明显增长。" "以前冬天是淡季，这些年举办冬捕节，游客多了不少，我们家的麻糖也成了抢手货。特别是今年的活 动结合了非遗及民俗展示，很多游客逛完后会买特产送亲友。"1月10日，在哈素海第四届冬捕节启幕之 际，杨超就带着麻糖来到内蒙古自治区呼和浩特市土默特左旗哈素海旅游景区摆开了摊位。"这段时间 生意不错，一天能卖几百斤麻糖。如果天气允许，我准备摆摊到2月中旬活动结束。" 内蒙古土默特文化旅游投资有限责任公司副总经理王菁介绍，哈素海第四届冬捕节以"看、玩、吃、 ...

Core Insights - The sports industry in China is entering a new phase during the "15th Five-Year Plan," with new opportunities arising from government policies and a surge in public interest in sports [1][2] Group 1: New Demand - The sports market is experiencing significant changes in demand, user demographics, scenarios, and technology, shifting from physical products to innovative experiences [2] - Event services and experiences, such as marathons, are becoming core competitive advantages in the sports industry, with many stores transforming into service and experience centers [2] Group 2: Creating Experiences - Providing emotional value is recognized as essential for retaining audiences, with venues like Beijing Wukesong Sports Center focusing on creating a comprehensive lifestyle experience [3] - Sports are seen as a crucial emotional supplier for urban dwellers, fostering communities through shared interests in trendy sports [3] Group 3: New Technologies - Alibaba is leveraging AI technology for the upcoming Milan Winter Olympics, marking a significant step in the digital transformation of sports events [4] - The integration of various consumption scenarios through events is becoming a trend, with "event economy" emerging as a key concept [4] Group 4: New Consumer Groups - The past year has seen a boom in mass sports events, expanding beyond traditional elite sports to include a variety of activities like outdoor sports and youth competitions [6] - Brands are shifting focus to cater to increasingly segmented consumer groups, with a growing emphasis on niche markets [6][7] - The aging population is a significant demographic, with over 310 million people aged 60 and above by the end of 2024, indicating a need for the sports industry to adapt to this group [6][7]

Group 1 - The core idea of the Northeast Super League ("东北超") is to leverage football as a means to stimulate economic growth and regional collaboration among the four provinces and regions in Northeast China [1][2] - The event has attracted significant commercial interest, with over 100 companies engaged and 19 sponsorship agreements totaling more than 50 million yuan established in the first phase of the fundraising efforts [1] - The initiative aims to create a new model for regional sports events, breaking administrative boundaries and fostering a collaborative approach among the participating provinces [2] Group 2 - The Northeast Super League focuses on grassroots participation, emphasizing local non-professional players to enhance community engagement and excitement around the event [2] - Liaoning province is using the league as an opportunity to activate the entire football development chain, aiming to upgrade regional sports events into cultural and economic IPs [3] - The event is designed to integrate tourism and consumption, offering packages that combine match attendance with local sightseeing, thereby enhancing the overall economic impact [3]

Group 1 - The core viewpoint of the articles highlights the growing significance of sports events in driving economic activity in Liaoning, particularly through football and basketball events [1][2][3] - The second edition of the Liaoning Urban Football Super Arena Championship attracted 55,678 spectators, showcasing the popularity of local football [1] - The average attendance for Dalian Yingbo matches reached nearly 60,000, ranking first in Asia and among the top globally [1] Group 2 - The integration of cultural, tourism, and commercial activities around sports events is becoming a common practice in Liaoning, enhancing the overall spectator experience [2] - Local residents are increasingly participating in sports events, contributing to the local economy through spending on accommodation, food, and merchandise [2] - The economic contribution of Dalian's professional football events is approximately 191 million yuan, with significant indirect contributions from related consumer spending [3] Group 3 - Financial institutions are actively supporting sports events in Liaoning, with various initiatives aimed at enhancing fan engagement and promoting local businesses [3] - Liaoning is collaborating with neighboring provinces to establish the "Northeast Super" football brand, aiming to enhance regional cultural and economic integration [3]

1月23日上午，辽宁省大连市政府新闻办公室举行新闻发布会。会上，发布了2025年全市经济运行情 况。2025年，大连全市地区生产总值10002.1亿元，按不变价格计算，同比增长5.7%。 由此，大连成为东北首座GDP破万亿元城市。 填补东北地区万亿元GDP城市空白 辽宁大学校长余淼杰在接受经济日报记者采访时表示，这向外界传递出重要信息——东北经济的全面振 兴是非常有希望的，东北经济的明天会更好；大连已经成为带动东北经济高质量发展的龙头和对外开放 的窗口，彰显出示范作用和模范力量。 "实现GDP突破万亿元，标志着大连经济发展迈上新台阶、进入新阶段。"在东北财经大学东北全面振兴 研究院院长周学仁看来，这填补了东北地区万亿元GDP城市的空白，重塑区域发展信心，为东北全面振 兴注入强劲动力、提振发展信心。GDP突破万亿元大关为大连进一步发挥带动示范效应增添了底气，使 其在东北全面振兴进程中"跳高队"的角色定位更清晰、作用更凸显。 虽然GDP突破万亿元了，但这在全国来说并不鲜见。大连还有哪些瓶颈需要突破，如何走好经济高质量 发展之路？ 大连海事大学航运经济与管理学院教授李焱坦言，大连还面临着产业转型升级动能不足、高级要 ...

Group 1 - The core point of the news is that the Yangzhou Half Marathon has been awarded the highest level "Platinum Label" by World Athletics, marking it as the first in the province and the second in the country to receive this honor, coinciding with its 20th anniversary [1] - Yangzhou has developed a five-tier event system that includes international and national major events, regional brand events, self-owned IP events, county-specific events, and mass participation events, enhancing its reputation as a vibrant event city [1] - The city has seen significant participation in various events, such as the China International Kayak Marathon attracting 300 global competitors and the National Youth Fencing Championship with over 2,000 participants, indicating a growing interest in sports events [1] Group 2 - The 2025 "Super League" in Yangzhou has attracted 162,000 fans to live matches and 52.85 million online viewers, generating nearly 300 million yuan in direct consumption and driving a total of 3 billion yuan in multi-scenario consumption across the city [2] - The integration of cultural elements such as intangible cultural heritage, local cuisine, and scenic spots into events has enhanced the cultural depth and promoted a new urban consumption ecosystem [2] - Yangzhou has been recognized as a pilot city for promoting sports consumption and event economy, with plans to implement a comprehensive action plan from 2025 to 2027 to further stimulate growth in sports-related sectors [3]