Core Viewpoint - The article highlights the opportunities and challenges faced by English-speaking tour guides in Shandong, particularly in the context of the province's efforts to boost inbound tourism through favorable policies and increased foreign visitor engagement [1]. Group 1: Industry Development - Shandong has implemented a series of favorable policies to promote inbound tourism, creating new opportunities for English-speaking tour guides [1][6]. - The number of English-speaking tour guides in Jinan is currently low, and the quality varies, indicating a talent shortage in this area [4]. Group 2: Professional Insights - English-speaking tour guides can earn 2-3 times more than their Chinese-speaking counterparts, making it an attractive profession [4]. - The profession requires not only fluency in English but also a deep understanding of cultural knowledge and customs to cater to foreign tourists' needs [4][5]. Group 3: Future Prospects - The introduction of policies such as the 240-hour visa-free transit for foreigners is expected to enhance the inbound tourism market in Shandong [6]. - There is significant potential for growth in Shandong's tourism sector, with attractions like Jinan's springs and coastal areas being well-known internationally [6]. Group 4: Recommendations for Improvement - To attract more foreign tourists, Shandong should improve bilingual signage and facilities in tourist areas and increase the number of bilingual staff [6]. - The development of self-media platforms to promote Jinan's culture and attractions, along with tailored tourism products like Citywalk routes, is suggested to align with foreign tourists' preferences [6].