春节，是辞旧迎新的美好时刻，是阖家团圆的温馨佳节，承载着家的温暖、亲朋的欢聚与岁月的安康。 当万家灯火璀璨、共享团圆时，总有一群人默默坚守，舍小家为大家，用敬业诠释担当，用奉献守护平 安。春节期间，东城融媒记者走进辖区各行各业，记录平凡身影的动人瞬间，推出"我的春节不打烊"栏 目，本期请看《全国特级导游窦俊杰：中轴线上守年味，讲好京味中国年》。 新春佳节，东城大街小巷张灯结彩，团圆的温馨洒落在每一个角落。全国特级导游、京骑文化联合创始 人窦俊杰，穿梭在北京中轴线的青砖黛瓦之间。这个春节，他和公司十余位同事一起，为来京游客打造 独具特色的文化旅游体验，让游客在行走中感受古都新春韵味，在讲解里读懂厚重京味文化。 下午1点半，窦俊杰已整装等候在新侨饭店门前，迎接前来参加中轴线徒步漫游的游客。这条成熟线路 从崇文门的新侨饭店出发，途经东交民巷、前门三里河至前门大街，全程约3公里，讲解时长2个多小 时。他声音清晰洪亮，将建筑历史与文化背景娓娓道来，既专业又生动，还会精准规划时间，避开人流 高峰，让游客的体验更舒适。"假期带团和平时不一样，节奏更紧张，得时刻关注游客需求。"窦俊杰 说，这也是他春节带团最看重的事。 窦俊杰 ...

（来源：中国旅游报） 7时50分，阳光洒向五一广场一家酒店的大堂，手里举着小红旗的李爽接到了她的客人。今天她带的小 包团有6组客人，分别住在6家酒店。她挨家接上客人，不时叮嘱大家照顾好老人小孩。 转自：中国旅游报 □ 本报记者 高 慧 春节假期首日，长沙。6时30分，城市尚未完全苏醒，导游李爽的房间已经亮起了灯。桌上摆放的不是 早餐，而是各种带团"装备"：游客名单、讲解耳麦、茶颜悦色兑换券、景区预约码……她的春节行程 单，在这一刻的清点中开启。 下午的行程是湖南省博物馆。长沙马王堆汉墓陈列展厅游客众多，有些闷热。李爽戴着耳麦，一边讲 解，一边不断清点人数——在如织的人流中，稍不留神游客就可能走散。 18时30分，散团。五一广场华灯初上，李爽逐一清点回收的耳麦，确认每位游客安全离开。"谢谢李 导，辛苦了！"游客们的道谢声此起彼伏。她笑着挥手，心里绷了一天的弦这才松了下来。 19时40分，李爽终于推开了家门。"说不累是假的，双腿酸胀，嗓子也有些哑，但比身体更累的是精 神，生怕哪个老人被挤着，哪个孩子走丢了。" 在这个万家团圆的春节，无数个"李爽"放弃了自家的团圆。他们用自己最朴素的坚守，服务着广大游 客。 9时， ...

Core Viewpoint - China is expanding its visa-free entry policy to include five additional countries from June 1, 2025, to May 31, 2026, allowing citizens from Brazil, Argentina, Chile, Peru, and Uruguay to enter China for business, tourism, family visits, and transit for up to 30 days without a visa [1]. Group 1: Visa Policy Impact - The visa-free policy has significantly increased the number of foreign visitors to China, with a reported 6.1 billion entries in 2024, marking a 43.9% year-on-year increase [4]. - In the first three quarters of 2025, entry numbers reached 5.1 billion, a 14.3% increase compared to the same period in 2024, nearing historical peaks [5]. - The number of visa-free foreign entrants reached 11.5 million in 2024, a 112.3% increase year-on-year, indicating the policy's effectiveness in attracting tourists [4]. Group 2: Tourism and Cultural Exchange - The relaxation of visa policies has sparked a surge in tourism, shifting from mere sightseeing to deeper cultural experiences, thus enhancing China's global tourism appeal [4]. - Increased cultural exchanges and cooperation opportunities for multinational companies have emerged, with more projects in arts, academia, and technology [4]. - The influx of tourists has led to the emergence of niche services catering to visitors, such as personalized travel planning and local assistance, creating new growth points in the inbound tourism market [5]. Group 3: Emerging Professions - The rise in inbound tourism has led to the creation of nearly ten new niche professions, with the most popular being private language guides and local companions [7]. - The demand for personalized services has driven the growth of roles such as "inbound travel planners," "medical companions," and "cultural facilitators," reflecting a shift towards individualized travel experiences [8]. - The number of candidates for tour guide qualifications surged to approximately 310,000 in 2024, highlighting the increasing importance of language skills in the tourism sector [10]. Group 4: Regulatory Considerations - The rapid growth of informal services like "private companions" raises concerns about the lack of qualifications and safety measures, necessitating regulatory attention [11]. - Many individuals offering these services may not have the required tour guide certifications, which could lead to legal issues and safety risks for tourists [12]. - The absence of standardized pricing for these services may result in market confusion, prompting the need for clearer regulations to ensure fair competition and consumer protection [13].

Core Viewpoint - The report highlights the crackdown on illegal tour guide activities in Mudanjiang City, specifically addressing the case of an individual named Zhang, who was found to be engaging in unlawful conduct, including sexual harassment and operating as an unlicensed tour guide [1] Group 1: Legal Violations - Zhang was found to have violated the Public Security Administration Punishment Law and the Tourism Law of the People's Republic of China [1] - The police imposed an administrative detention of 12 days for the sexual harassment of tourists [1] - The cultural and tourism department initiated legal proceedings against Zhang for operating as an unlicensed tour guide and referred related illegal activities involving out-of-town travel agencies for local handling [1] Group 2: Regulatory Actions - The transportation department is conducting an investigation into Zhang's unauthorized road passenger transport operations [1] - Mudanjiang City plans to focus on rectifying issues related to tour guide irregularities and forced consumption, maintaining a high-pressure stance against illegal operations [1] - The city aims to protect tourists' legal rights and ensure the order of the winter ice and snow tourism market [1]

Core Viewpoint - The report highlights the enforcement actions taken by the Mudanjiang Municipal Bureau of Culture, Sports, Radio, and Tourism in response to illegal activities in the Xuexiang Scenic Area, emphasizing a commitment to maintaining order in the winter ice and snow tourism market [1] Group 1: Incident Overview - On December 30, 2025, a law enforcement team discovered that an individual named Zhang was suspected of molesting tourists and engaging in unlicensed tour guide activities during the handling of a tourist complaint [1] - The enforcement team initiated a multi-departmental investigation involving public security, transportation, and other relevant authorities to address the situation promptly [1] Group 2: Legal Actions Taken - Investigations revealed that Zhang's actions violated the Public Security Administration Punishment Law and the Tourism Law of the People's Republic of China [1] - The public security authorities imposed a 12-day administrative detention on Zhang for his molestation of tourists [1] - The cultural and tourism department initiated legal proceedings against Zhang for operating as an unlicensed tour guide and referred related illegal activities involving out-of-town travel agencies to local authorities for further action [1] - The transportation department is conducting an investigation into Zhang's unauthorized passenger transport operations [1] Group 3: Future Measures - Mudanjiang City plans to focus on addressing issues related to unlicensed tour guides and forced consumption, maintaining a strict enforcement stance against illegal operations such as "black guides" and "black cars" [1] - The city aims to protect tourists' legal rights and ensure the orderly operation of the winter ice and snow tourism market [1]

Core Viewpoint - The release of the "Guizhou Province Travel Agency Service Specification Guide" and the "Guizhou Province Tour Guide Service Specification Guide" aims to enhance the standardization and professionalism of tourism services in Guizhou, promoting high-quality development in the cultural and tourism industry [1] Group 1: Travel Agency Service Specification Guide - The guide focuses on four specific business areas: outbound tourism, inbound tourism, study tours, and tourism into Guizhou, providing clear service standards and requirements [1] - It is applicable to all travel agencies and related personnel in the province, offering guidance for standardized operations and quality services [1] Group 2: Tour Guide Service Specification Guide - The guide is tailored to the regional characteristics of Guizhou, establishing a service guideline system for various types of tour guides, including outbound leaders, inbound language guides, and study tour guides [1] - It addresses the unique service group of "driver-guides" by creating specific standards to resolve the integration of transportation and guiding services in mountainous tourism [1] - A dual-dimensional evaluation system for study tour guides has been established, contributing to the standardization of study travel services nationwide [1]

Core Insights - The tourism industry in Cambodia, particularly in Siem Reap where Angkor Wat is located, is experiencing a "chronic shock" due to renewed border conflicts with Thailand, leading to safety concerns and a decline in tourist arrivals [1][2] Tourism Impact - Cambodia received approximately 5.173 million international visitors in the first 11 months of this year, a decrease of 13.8% year-on-year [1] - Thai tourists numbered around 1 million, down 47% compared to the previous year, while Vietnamese and South Korean tourists also saw declines of 7.3% and 16% respectively [1] - The Cambodia Travel Agents Association (CATA) noted that many tourists who planned to enter through the Thai-Cambodian border have canceled or postponed their trips due to the ongoing border tensions [1] Local Business Sentiment - Popular tourist areas like Siem Reap, Phnom Penh, and Kampot are witnessing reduced foot traffic, with businesses reporting a significant drop in customer engagement [2] - Hotel bookings, which typically surge near the New Year, have declined due to the ongoing conflict, affecting the festive atmosphere [2] - Local guides and tourism workers express concern over their livelihoods but maintain a sense of hope that the situation will improve in the future [2]

Core Points - The announcement states that certain tour guides' licenses will be revoked starting December 23, 2025, in accordance with the "Tour Guide Management Measures" [1] Group 1 - The announcement specifies the names and license numbers of the tour guides whose licenses will be canceled [2]

Core Viewpoint - The national tour guide competition and excellent guide presentation event successfully took place in Xi'an, focusing on personal growth and professional confidence in the tourism industry [1] Group 1: Event Overview - The event was organized by the Market Management Department of the Ministry of Culture and Tourism, in collaboration with the Central Academy of Culture and Tourism Management and the Shaanxi Provincial Department of Culture and Tourism [1] - It was the sixth stop of a nationwide tour, attracting over 400 tourism professionals and representatives from tourism schools [1] Group 2: Key Presentations - Silver medalist Wang Haitao, silver medalist Wang Heyin, gold medalist Zhu Zhilan, and special guide Zhang Yang shared their experiences on topics such as professional identity, service innovation, and cultural tourism integration [1] - Excellent guide Cheng Jiameng narrated her practical stories of promoting Shaanxi culture, showcasing the professionalism and responsibility of the local guide team [1] Group 3: Audience Interaction - Five outstanding guides engaged in a lively interaction with the audience, addressing concerns about building professional confidence, enhancing skills, and planning career paths [1] - Attendees expressed that the face-to-face exchange provided valuable insights, reinforcing their commitment to the cultural tourism industry [1]

Core Insights - The article discusses the transformation of the Hangzhou tour guide industry following the success of local guides in the Sixth National Tour Guide Competition, emphasizing the need to elevate "gold medal service" to a daily standard [1][2] Group 1: Competition Results and Recognition - Hangzhou tour guide Jin Dongsheng won first place in the English category and was awarded the title of "National Gold Medal Tour Guide," while fellow guides Ye Yikun and Zhu Yuming received "National Bronze Medal Tour Guide" honors in the Chinese category [2] - The competition showcased the high quality of tourism services in Hangzhou, with participants highlighting the unique cultural and tourism resources of the city [2] Group 2: Evolving Role of Tour Guides - The role of tour guides in Hangzhou is shifting from merely providing scenic explanations to discussing topics such as the digital economy, cross-border e-commerce, and technological innovations [3] - The increase in inbound tourism, driven by China's optimized visa policies, has led to a surge in demand for tour guides, with some guides working up to 25 days a month [3] Group 3: Tourism Growth and Challenges - A report by Tsinghua University and Deloitte indicates that Hangzhou ranks third among cities in China for international exchanges, with a projected 191.5% increase in inbound tourist numbers in 2024 [4] - The growing tourism sector necessitates higher knowledge, language skills, and cultural communication abilities among tour guides, redefining the standards for high-quality service [4] Group 4: Future Directions and Support - The Hangzhou Tourism Association emphasizes the need for talent development and service upgrades in the tourism industry, aiming to support the city in becoming an international tourism and leisure center [4] - The association plans to enhance the training mechanisms for tour guides and strengthen platform construction and policy support [4]