Core Insights - The article highlights the increasing trend of low-sugar consumption among Chinese residents, with the "sugar reduction index" showing a continuous rise in low-sugar product consumption since 2022, reaching a historical high in the first half of this year [1][4] - The launch of the new low-sugar product "Rich Cocoa Flavor" by the classic snack brand, Haoliyou, reflects the growing consumer demand for healthier snack options while maintaining taste [3][4] Industry Trends - The market for "no sugar" food and beverages has been larger over the past two years, but the "low sugar" segment is experiencing faster growth, indicating a shift in consumer preferences towards products that balance taste and lower sugar content [4] - The increasing availability of low-sugar products in both offline supermarkets and online platforms suggests a rising awareness of healthy eating among consumers [1] Company Strategy - Haoliyou's new product features a sugar content of less than 5%, with approximately 1.5 grams of sugar per piece, and includes added dietary fiber, aiming to meet consumer expectations for both taste and health [3][4] - The company emphasizes continuous innovation to meet consumer demands for delicious snacks, with the new product being a strategic response to the national "Three Reductions and Three Health" initiative [4] - Haoliyou plans to focus on quality and health in product development, leveraging consumer insights and innovative research to enhance the snacking experience [4]