Core Insights - The Zhejiang professional football club has successfully attracted an average of over 20,000 fans to its home games since the start of the 2025 season, contributing positively to the local sports economy [1][3] - The club has initiated a "Football Carnival" on match days to enhance fan experience and increase consumer engagement, which has proven effective in drawing crowds and boosting sales [3][4] Group 1: Fan Engagement and Experience - The club's "Football Carnival" includes fan gatherings, food markets, and merchandise sales, significantly increasing foot traffic, as evidenced by 25,500 attendees during the "May Day" event [3] - The club has waived booth fees for vendors participating in the carnival, aiming to diversify offerings and enhance the match day experience for fans [3] Group 2: Merchandise Sales - The club sold out 3,000 home jerseys by mid-season, indicating strong demand driven by the team's performance and fan engagement [4] - The introduction of a new mascot, "Go Goal," and collaboration with a local company to develop diverse merchandise has revitalized the club's product offerings, leading to increased sales [4] Group 3: Attendance and Future Goals - A record attendance of 33,955 was achieved during a match against Shanghai Port, with the club aiming for an average attendance of over 25,000 for the season [7] - The club recognizes the potential for further commercial growth and aims to expand its fan base to enhance revenue opportunities [7]