（来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 "十四五"以来，我省体育产业总规模年均增速超过10%，2025年预计达到3000亿元 河北体育市场为高质量发展注入新动能 近日，在张家口市崇礼区云顶滑雪公园，参加2025—2026赛季国际雪联单板滑雪和自由式滑雪U型场地世界杯崇礼站的选手进行赛前热身。河北 日报记者耿辉摄 体育馆内，"河北五超"激战正酣；金山岭长城上，越野跑者你追我赶；云顶滑雪公园赛道上，顶尖运动员纷纷挑战新难度……"十四五"以来，我 省体育市场日益活跃，体育产业总规模年均增速超过10%，2023年达到2250.5亿元，占全省生产总值比重为1.75%，较全国高出0.6个百分点，2025 年预计达到3000亿元，为河北经济结构转型和高质量发展注入新动能。 丰富供给，全力发展赛事经济 2025年12月20日晚，邯郸市体育馆内灯光明亮，呐喊声阵阵，"河北五超"第十九轮邯郸队对阵张家口队的比赛正在进行。在两球落后的不利局面 下，邯郸队顽强发起反击，并在比赛最后两分钟将比分扳平，现场瞬间欢声雷动。 "崇礼168超级越野赛、草原天路自行车系列赛等一批自主IP赛事，发挥了流量入口和消费引擎的重要作用。 ...

（来源：河北日报） 转自：河北日报 "十四五"以来，我省体育产业总规模年均增速超过10%，2025年预计达到3000亿元 河北体育市场为高质量发展注入新动能 发挥优势，紧抓户外运动新风口 丰富供给，全力发展赛事经济 2025年12月20日晚，邯郸市体育馆内灯光明亮，呐喊声阵阵，"河北五超"第十九轮邯郸队对阵张家口队 的比赛正在进行。在两球落后的不利局面下，邯郸队顽强发起反击，并在比赛最后两分钟将比分扳平， 现场瞬间欢声雷动。 作为全国第一个省级群众性五人制足球主客场联赛赛事，"河北五超"自2025年8月开赛以来，日渐成为 体育比赛与文商旅相融合的新场景、赛事经济发展的新平台。据统计，各赛区通过市场开发获得合作资 金1800多万元，市场化办赛初见成效。 发展赛事经济，政策引领是关键。我省在全国率先出台《关于发展赛事经济拉动大众消费的实施意见》 《关于进一步提升赛事引流能力的指导意见》等政策措施。特别是制定出台了《关于支持赛事经济发展 的十条措施》，从支持引进高等级赛事、支持市场化办赛、支持赛事引流观众等各方面予以资金奖补， 其中举办国际冰雪赛事最高补贴1500万元，撬动效果明显。 发展赛事经济，丰富赛事供给是基 ...

Core Insights - In 2025, sports events in Beijing are expected to significantly integrate into daily life, driving cross-sector consumption growth and becoming a new engine for high-quality urban development [1][7] Group 1: Sports as a Lifestyle - Sports participation is evolving into a lifestyle choice, with activities like watching and participating in events becoming integral to leisure and social interactions [3][5] - Events such as the China Open and WTT Grand Slam attract not only sports enthusiasts but also casual visitors who engage in surrounding activities, enhancing the overall experience [3][5] Group 2: Economic Impact of Sports - Sports events are becoming major drivers of tourism, with significant ticket sales and visitor numbers contributing to local economies; for instance, the WTT Grand Slam and China Open generated ticket revenues of 88 million yuan each [5][6] - The integration of sports with tourism and local attractions leads to increased spending in various sectors, including dining and retail, with the Asia Olympic Business District seeing 622 million visitors and 9.77 billion yuan in consumption during the China Open [6][7] Group 3: Changing Perceptions of Sports - The perception of sports is shifting from mere competition to encompassing social, recreational, and self-fulfillment aspects, driven by rising disposable incomes and changing consumer attitudes [7][8] - Government initiatives and strategic planning are crucial in promoting sports participation and creating innovative consumption scenarios, further embedding sports into the fabric of urban life [7][8] Group 4: Future of the Sports Industry - The Chinese sports industry is projected to exceed 7 trillion yuan by 2030, highlighting its role as a key driver of consumption and economic growth [7][8] - Sports are also seen as a catalyst for infrastructure development and urban image enhancement, fostering integration with culture, tourism, and technology [8]

作为以选拔输送竞技体育后备人才为核心的赛事，精英竞技系列已诞生了：姚明、刘翔、王励勤、吴敏 霞、陶璐娜、许昕、徐莉佳、钟天使、陈芋汐、姜冉馨、覃海洋、张灵、陈云霞、郭崎琪、唐钱婷、火 亮等大家耳熟能详的上海明星运动员。每年举办的上海市青少年体育精英系列赛，历经十余年发展，涵 盖足篮排、乒羽网、水上、击剑、棋牌等15个大项25个分项。上海市青少年单项锦标赛、冠军赛，则是 全市各运动项目年度最高水平的较量，覆盖棒垒球、马术、高尔夫、武术、花样滑冰、冰球等32个项 目。2026年，上海还将举办第十八届市运会。作为四年一届的城市体育盛会，它是上海规格最高、水平 最高、影响最广的综合性青少年体育赛事，是集中展示城市体育发展成果、传播海派体育文化的巅峰舞 台。 记者今天从上海市体育局举办的"2026年全市青少年体育赛事活动推介会"上了解到， 2026年上海将进 一步扎根青少年体育人才培养和青少年体质提升，进一步推动青少年体育与"文旅商展"的深度融合。上 海市体育局希望通过政府主导、市场化运营，为青少年搭建更多更好的展示自我、追逐梦想的舞台。 看看新闻记者: 韩琼 据介绍，上海市青少年体育赛事体系经过多年精心构建，已形成贯 ...

Group 1 - The 9th Asian Winter Games successfully held in Harbin, showcasing China's rapid development in winter sports with over 1,200 athletes from 34 countries participating, marking a historical high in scale [1] - The "Su Super" Jiangsu city football league gained significant popularity, averaging 28,600 spectators per match and over 2 billion live views, setting a new benchmark for amateur sports events in China [2] - The 12th World Games in Chengdu saw nearly 4,000 athletes from 116 countries, with China achieving its best-ever performance by winning 36 gold, 17 silver, and 11 bronze medals, topping both the gold and overall medal counts [3] Group 2 - The Chinese badminton team reached all five finals at the 2025 World Badminton Championships for the first time in 14 years, winning 2 gold and 3 silver medals [4] - The Chinese Athletics Association released new regulations for marathon events, ensuring that at least 90% of participants are amateur runners, addressing the needs of participants and city capacities [7] - UNESCO established March 21 as "International Tai Chi Day," recognizing the global practice of Tai Chi, which has millions of practitioners across over 180 countries [5]

转自：北京日报客户端 以 菲律发生时间先后为序 今年以来,国内人形机器人体育赛事不断,广受关注。4月北京亦 庄半程马拉松首次实现人形机器人与人类同场竞速,无锡首届具 身智能机器人运动会有超 150个机器人选手跨项目比拼,8月北 京举办全球首场人形机器人运动会、迎来 16个国家和地区的 280 支队伍参赛,具身智能领域技术突破得到充分展示。人形机器人赛 事频现,反映出体育与科技的深层互动关系。 新华社体育部评出 2025 年中国体育十大新闻 具身智能加速展开 体育场景测试 以事件发生时间先后为序 新华社体育部评出 2025 年中国体育十大新闻 苏超"火爆出圈 赛事经济进发强劲活力 以 # 件发生时间先后为序 2025年,名为"苏超"的江苏省城市足球联赛"破圈",以场均2.86 万名观众、直播观看超 20亿人次,成为中国业余体育赛事新标杆。 "苏超"、中国网球公开赛、WTT 中国大满贯赛等赛事一票难求,带 动文体旅商消费热潮。9月,国务院办公厅《关于释放体育消费潜 力进一步推进体育产业高质量发展的意见》提出"到 2030年,培育 一批具有世界影响力的体育企业和体育赛事,体育产业发展水平 大幅跃升,总规模超过 7 ...

耐克持续深化直营化与数字化转型，同时面临增长阵痛、运营成本与库存压力。其在中国市场倚重一二 线城市高端客群，下沉市场表现乏力。与之形成对比，阿迪达斯与lululemon则在深耕下沉市场，均将 目光投向三四线城市寻找新增量，通过本土化产品与营销实现份额回升。 对于lululemon来说，2025年是其步入平台期与多元化探索的一年。其核心的瑜伽及女性业务增长放 缓，品牌以前所未有的力度押注 "男装" 与 "鞋履" 两大新引擎，并通过多渠道数字化创新，构建全域运 动生态。 总体而言，运动品牌竞争从"广域覆盖"进入"心智与场景争夺" 的新阶段：耐克坚守品牌与技术制高 点，阿迪达斯持续强化专业功能属性，lululemon则致力于从单品类领先向多元运动品牌演进。 在接受21世纪经济报道记者专访时，lululemon中国区董事总经理黄山燕认为2025年中国体育消费的关 键词是"成长"——这既是中国体育消费市场规模的高速增长，更是消费者对健康生活方式认知的深化与 心智的成熟。 《21世纪》：近年来，中国体育消费市场持续扩容，行业形态快速演变。您如何判断当前中国体育消费 市场所处的阶段？ 黄山燕：近年体育消费潜力持续释放。当前 ...

Core Insights - The core theme of the article is the significant growth of sports consumption in China, which is seen as a driving force for the sports industry and the broader economy in 2025 [2][15]. Group 1: Sports Consumption Trends - Sports consumption is categorized into three main types: participatory, physical goods, and spectator consumption, with additional derivative spending on transportation, dining, and accommodation [2]. - The growth of the sports consumption demographic is attributed to an increasing sports culture that spans various age groups, driven by the success of Chinese athletes on the international stage [3]. Group 2: Policy Changes and Strategic Shifts - The transition from the "46 Document" to the "31 Document" marks a strategic shift in policy focus from merely promoting sports consumption to actively releasing its potential [4][6]. - The "31 Document" aims to cultivate a sports industry with a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of stimulating consumer demand [6]. Group 3: Economic Impact of Events - Events are identified as the core pillar of the sports industry and a crucial scene for sports consumption, with the success of events like the "Su Super League" demonstrating the potential for economic growth [9][11]. - The "Su Super League" attracted over 2.43 million attendees in a season, contributing to a 9.9% growth in the sports industry sales in Jiangsu province [11]. Group 4: Future Outlook and Structural Changes - The article suggests that sports consumption is evolving from a focus on purchasing equipment and watching events to a more complex model that includes participation, emotional value, and social experiences [17]. - The sports consumption market is expected to continue growing as it becomes more integrated into daily life and urban economic activities, driven by ongoing policy support and consumer demand for healthier lifestyles [15][17].

Core Insights - The 2026 National New Year Climbing Fitness Conference will be held in Jiangshan, focusing on extending the event from a "one-day activity" to a "multi-day experience" to stimulate sports consumption [1][2] - The theme of the conference is "Everyone Climb High to Write a New Chapter, Galloping into the New Year" [1] - Jiangshan will feature various activities including the main climbing event, a sports carnival, a sports tourism consumption week, and a series of fitness competitions [1] Group 1 - Jiangshan will introduce the Jianglang Mountain Sports Carnival at the foot of Jianglang Mountain, showcasing the integration of sports with industry, local culture, technology, and the Provincial Sports Games [1] - The carnival will include displays of sports apparel and equipment, badminton manufacturing processes, and community sports events such as village games, songs, and dances, along with tech elements like drone football and robot street dance [1] - The event aims to provide a richer and more diverse sports experience for participants beyond just climbing [1] Group 2 - The New Year climbing activities will be extended around the New Year's Day, creating a comprehensive sports scene that includes participation, viewing, experience, and consumption [2] - On December 31, the Zhejiang BA League will host a New Year's Eve match between Quzhou and Lishui teams at Tiger Mountain Sports Park, accompanied by various activities such as a sports relay challenge, a music festival, and a food market [2] - Jiangshan has hosted the main venue of the National New Year Climbing Fitness Conference for 11 consecutive years since 2016, establishing a distinctive sports city brand nationwide [2]

（来源：衢州日报） 本报讯 （记者 毛慧娟 报道组 蒋君 毛志成） 12月23日，记者从2026年全国新年登高健身大会主会场江 山专场新闻发布会上获悉，大会将设江山江郎山和泰山两大主会场。 2026年全国新年登高健身大会以"全民登高谱新篇、策马奔腾启华年"为主题，江山主会场将系统策划主 会场登高活动、体育嘉年华、体育旅游消费周、体育跨年活动和全民健身系列赛事等内容，推动全民健 身、体育消费和城市形象深度融合。同时将继续突出"登高迎新"的仪式感，设置开幕式、全民登高迎新 年、迎接新年第一缕阳光、登高挑战赛等标志性环节，预计近万人参与登高活动。 本次活动的一大亮点，是首次在江郎山脚下推出江郎山体育嘉年华。依托新开辟的大草坪空间，江郎山 体育嘉年华集中呈现体育与产业、乡土、科技和省运会的融合展示，既有运动服装器材、体育彩票、羽 毛球制造工艺等体育产业内容，也有村运会、村歌村舞等群众体育展示，并融入无人机足球、机器人街 舞等体育科技元素，让群众在登高之余获得更加丰富、多元的体育体验。 转自：衢州日报 ...