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申报农产品商标“浦荞香”!西吉县让蜂蜜荞麦飘出香味来
Core Viewpoint - The article highlights the efforts of SPDB Yinchuan Branch in supporting the poverty alleviation and rural revitalization of Dongzigou Village, emphasizing the importance of trademark registration for local agricultural products to enhance market access and sales opportunities [1][3]. Group 1: Support Initiatives - SPDB Yinchuan Branch has been providing targeted assistance to Dongzigou Village since 2017, focusing on poverty alleviation and rural revitalization [1]. - The bank donated 132,000 yuan for three projects, including the installation of 60 solar street lights and the provision of financial aid to four households [3]. - The bank's initiatives include collaborating with local enterprises for material donations and organizing cooking skills training and job recruitment events, showcasing a comprehensive approach to community support [4]. Group 2: Agricultural Development - The village has unique geographical advantages that allow for the production of high-quality honey and buckwheat, which have significant market potential [1]. - The lack of registered trademarks has been identified as a major bottleneck for the sales of these products, limiting access to larger e-commerce platforms [3]. - A local company, Yifengyuan, is proposed to hold the trademark and manage product sales, while also ensuring quality control through partnerships with local processing enterprises [3]. Group 3: Trademark Registration - The SPDB Yinchuan Branch is actively working on the application for the "Puxiaoxiang" trademark for honey and buckwheat products, aiming to enhance the marketability of these goods [3]. - The bank plans to leverage its resources for product promotion once the trademark registration is completed, with a focus on expanding product varieties and marketing efforts [3].