浪漫文学
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美媒:“浪漫国度”,爱情文学畅销的秘密武器
Huan Qiu Shi Bao· 2025-10-08 23:13
Core Insights - The article discusses the enduring popularity and profitability of romance literature, highlighting its resilience against economic downturns and its significant growth in sales post-pandemic [1][2]. Group 1: Market Trends - Romance literature has become a long-term profit engine for publishers, with sales of physical books doubling from 2020 to 2023 [1]. - Despite a decline in other publishing categories, romance literature is expected to see substantial sales in 2024, contributing to a recovery in overall physical book sales [1]. Group 2: Community and Engagement - The romance literature community has thrived, with fans forming online and offline groups known as "romance kingdoms" to discuss and promote new books [1][3]. - The genre has a unique collaborative ecosystem, where established authors support newcomers, fostering a network of shared information and growth [2][3]. Group 3: Flexibility and Innovation - The genre's flexibility is evident in its diverse sub-genres, such as "romantic fantasy" and "dark romance," which cycle in popularity every 10 to 15 years [2]. - Romance authors are increasingly open to new technologies, utilizing platforms like Amazon for self-publishing and engaging with traditional publishers [2]. Group 4: Publishing Industry Response - Traditional publishers are adapting by increasing their focus on romance literature, learning from its marketing strategies and emotional appeal [3]. - The community's willingness to support new authors and share recommendations is a distinctive feature that is less common in other literary genres [3].