Group 1 - Jiangsu Xinhua Newspaper Media Group Yancheng Co., Ltd. has been established with a registered capital of 10 million RMB [1] - The legal representative of the new company is Mei Jianfei, and the shareholders include Jiangsu Xinhua Newspaper Media Co., Ltd. (90%) and Jiangsu Xinhua Newspaper Media Group Co., Ltd. (10%) [1] - The business scope includes esports audio and video, digital derivative content production, advertising design and agency, information consulting services, cultural and artistic exchanges, and digital content production services [1] Group 2 - The company is classified under the cultural, sports, and entertainment industry, specifically in the publishing sector [1] - The registered address is located in Yancheng, Jiangsu Province, at the Big Data Industry Park [1] - The company is a limited liability company with an operating period until July 23, 2025, with no fixed term thereafter [1]

Core Viewpoint - The disappearance of book belly bands reflects a significant shift in the publishing industry, transitioning from traditional marketing methods to new media strategies, driven by changing consumer behavior and preferences [3][10][16]. Group 1: Trends in Book Marketing - A survey indicated that only 32% of 400 books in a Beijing bookstore still had belly bands, down from over 70% in previous years, highlighting a clear decline in their prevalence [5][6]. - Online platforms show an even more pronounced trend, with only 10% of the top 50 books on Dangdang featuring belly bands [5][6]. - The publishing industry is moving towards a more streamlined approach, with companies like CITIC Publishing implementing policies to limit the use of belly bands, anticipating a future without them [7][8]. Group 2: Cost and Environmental Impact - The removal of belly bands can save approximately 50 million yuan in printing costs annually, as well as conserve paper resources equivalent to saving 50 million yuan worth of forest [7][8]. - The average cost of producing a belly band is about 0.08 yuan per book, which can be reduced if belly bands are eliminated [7][8]. Group 3: Evolution of Consumer Behavior - The shift from physical bookstores to online purchasing has diminished the effectiveness of traditional marketing tools like belly bands, as consumers now rely on detailed online descriptions and reviews [14][15]. - The rise of social media and e-commerce platforms has transformed book marketing, with influencers and short videos becoming the new norm for promoting books [18][20]. Group 4: Future of the Publishing Industry - The overall book market is projected to decline, with a 5.34% decrease in the first quarter of 2025 compared to the previous year, indicating a broader trend of diminishing physical book sales [23][24]. - Despite the decline in physical books, the demand for reading and content remains strong, suggesting that the industry may evolve rather than disappear entirely [24].

Group 1 - The establishment of Wanwei Book Culture (Shandong) Co., Ltd. has been registered with a capital of 5 million RMB, fully owned by Wanwei Original Culture Communication (Shaanxi) Co., Ltd. [1] - The legal representative of the new company is Jia Yaqing, and it is located in Jinan High-tech Zone, Shandong Province [1][2]. - The business scope includes retail and wholesale of publications, internet sales of publications, and various technology and consulting services [2]. Group 2 - The company is classified under the cultural, sports, and entertainment industry, specifically in the publishing sector [2]. - The registered business activities also encompass educational consulting services, cultural exchange activities, copyright agency, translation services, and advertising design [2].

天下苦盗版书久矣。 6月初，浙江少年儿童出版社社长郑重的一条朋友圈在出版业掀起涟漪——他历时数月与盗版书贩"死磕"，追踪了170多起盗版案件，并与浙江省消保会联 合开展专项调查，发现网购儿童读物盗版率高达35.8%。 千里之外，"考研英语黄皮书"出版人张剑锋也留意到这条信息，心潮难平，他经营的北京世纪高教图书有限公司（下称"世纪高教"）正因盗版书泛滥而经 历寒冬：曾经超过70人的编辑团队，如今仅剩6人坚守；4个办公区已退租一半，每次开会时，讨论声都会在空旷的走廊里回荡；库房里400余万册滞销图 书堆积如山，账面负债还有500多万元。 2002年由高等教育出版社首次出版后，考研黄皮书真题解析已走过23个年头，但由于入不敷出，张剑锋坦言"坚持不下去了"，他做出一个决定：停版考研 黄皮书的真题解析。 实体书秒变电子版，抓盗版像"打地鼠" 今年清明节过后，张剑锋公告了停版的决定，在个人社交账号上发出最后的"哀鸣"，怒斥猖獗的盗版书成为压垮出版社的主要原因，编辑团队半年没有发 放工资，还背着几百万负债。 起诉并非易事。张剑锋公开的一份2022年维权情况简报显示，2022年世纪高教共处理3604个侵权店铺链接，侵权店铺的 ...

Core Viewpoint - The publishing industry is undergoing significant changes due to the rise of short video platforms like Douyin, shifting from a supply-driven model to a demand-driven one, where user needs dictate supply [1][21][34]. Group 1: Changes in the Publishing Industry - The media environment has transitioned from a tree structure to a network structure, increasing the weight of demand and shifting the publishing industry from "supply determines demand" to "demand influences supply" [1][21]. - Short video platforms have transformed book sales from "people searching for books" to "books finding people," leading to more efficient supply-demand matching [1][21][34]. - The emergence of generative AI will serve as a creative aid, but the ultimate value still lies in human judgment and creativity [1][21]. Group 2: The Role of Literature - Literature may continue to decline under the influence of media technology, as it occupies a brief period in human cultural history, with modern novels flourishing for only about 160 years [2][44]. - The era of super bestsellers, like Han Han's 20 million copies sold, has passed, but the content market has become more diverse and equitable, allowing more voices from ordinary writers to be heard [2][44]. Group 3: Historical Context of Chinese Literature - Three significant "baby booms" in modern Chinese culture are identified, each corresponding to key historical events that shaped the literary landscape [4]. - The first generation was born around 1898, participating in the May Fourth Movement; the second around 1955, coinciding with the Reform and Opening Up in 1978; and the third around 1978, emerging during the internet era [4]. Group 4: The Impact of Short Video Platforms - Short video platforms have become major channels for book sales, with a notable increase in the popularity of social science books during the period from 2020 to 2023 [14][16]. - The publishing industry has seen a shift where books are now used as a primary entry point for new platforms seeking to expand their user base [16][34]. Group 5: Supply Chain Innovations - The publishing company has adopted a zero-inventory model, allowing for rapid response to demand through a highly efficient supply chain that can produce books within hours [32][37]. - This shift has enabled the company to reduce warehouse space while increasing the speed and efficiency of matching supply with demand [32][37]. Group 6: The Future of Literature and AI - The decline of literature is anticipated as other media forms, such as short videos and AI-generated content, become more prevalent [44][60]. - AI is seen as a tool to enhance productivity in the publishing process, but the intrinsic value of content will still rely on human creativity and judgment [61][62]. Group 7: The Role of the Publisher - The publisher's role is evolving into that of a cultural merchant, utilizing technology to discover demand while maintaining a cultural judgment to match supply [65][66]. - The focus remains on discovering value and producing quality content, adapting to the changing landscape of media and consumer preferences [66].