Group 1 - The core theme of Qingdao Tourism Group's winter tourism campaign is "Seagull Meets Qingdao, Exciting Moments Ahead," featuring 23 series of activities, 53 unique products, and 45 premium routes [1] - The combination of "premium routes + thematic experiences" led to a total of 2,168 maritime tourism operations, an increase of 87.38% year-on-year, with 147,100 passengers, up 89.07%, and revenue growth of 122.79% [1][3] Group 2 - The "National Trend +" atmosphere was created by integrating folk culture with Qingdao's marine characteristics, resulting in a "Sea-People's National Trend New Year" experience [2] - During the Spring Festival, Qingdao's total revenue increased by 39.04%, with the Qingdao Olympic Sailing Center receiving 392,500 visitors, a year-on-year increase of 15.41% [2] Group 3 - Qingdao Tourism Group leveraged its unique marine resources to create immersive experiences, achieving record daily visitor numbers during the Spring Festival, with a peak increase of 151% in daily passenger volume [3] - The "Chasing Seagulls and Riding Waves" themed routes became popular among tourists, with various scenic tours showcasing the city's coastal charm [3] Group 4 - The company emphasizes the integration of culture and tourism, launching diverse cultural tourism products while participating in the city's "ticket economy" with various promotional policies [4] - Special offers included discounted dining packages and reduced ticket prices for students and local residents, enhancing visitor engagement and spending [4]