Core Viewpoint - Hisense Junan has achieved a remarkable milestone by delivering its first phase 242 days ahead of schedule, redefining the efficiency of high-end residential projects in Jinan and nationwide [1][19][21] Group 1: Project Delivery Efficiency - The project completed the entire process from land acquisition to delivery in just 24 months, significantly shortening the typical development cycle by nearly one-third [19] - Hisense Junan's early delivery not only showcases engineering efficiency but also provides a new interpretation of "certainty" in the high-end improvement market amidst industry challenges [1][3] Group 2: Customer Assurance - The early delivery allows homeowners to experience their new homes without the anxiety of waiting, transforming the "waiting cost" into "value increment" [3][9] - Homeowners can trust that the delivered product matches the promised specifications, eliminating concerns about discrepancies between model homes and actual units [9][12] Group 3: Market Context - In contrast to the national average delivery cycle of 2.5 to 4 years for residential projects, Hisense Junan's 24-month timeline sets a new industry benchmark [19] - The project addresses the common market issue of delayed deliveries, providing a sense of security for buyers who are often left waiting for extended periods [6][14] Group 4: Brand Commitment and Trust - Hisense Junan's commitment to early delivery enhances trust among homeowners, allowing them to plan for long-term needs such as education and elder care more effectively [13] - The project reflects the company's strong financial health and efficient project management capabilities, ensuring timely completion and reducing potential risks of delays or defaults [14][17] Group 5: Quality and Innovation - The early delivery is a testament to Hisense's 30 years of experience and dedication to quality, integrating innovative practices and a robust design research framework [15][17] - The company employs a comprehensive funding assurance system to maintain cash flow stability, which is crucial for timely project execution [17]

Core Insights - The article emphasizes the transformation of the real estate industry towards quality competition, with Hisense Jun'an leading the way by redefining the value of "good housing" through innovative delivery logic [1][21]. Group 1: Industry Leadership - Hisense Jun'an's events are positioned as industry-leading initiatives that redefine high-end living standards, with previous events focusing on luxury materials and new value perspectives [2]. - The latest event, "The Journey Beyond Time," showcases a groundbreaking 24-month delivery timeline, setting a new standard for quality and efficiency in high-end residential development [2][4]. Group 2: Delivery Efficiency - Hisense Jun'an has achieved a remarkable 24-month timeline from land acquisition to delivery, significantly shorter than the industry average of 2.5 to 3 years, especially in first-tier cities where the timeline often exceeds 3 years [4][7]. - This expedited delivery not only enhances buyer confidence but also allows homeowners to move in a year earlier than typical projects, reducing transitional rental costs [6][17]. Group 3: Competitive Advantages - The 24-month delivery capability is supported by Hisense's 30 years of industry experience, a robust development system, and long-term partnerships with quality suppliers, creating a strong supply chain advantage [9][15]. - Hisense Jun'an's financial stability, rooted in the parent company's prudent management practices, ensures timely payments to contractors, further supporting project timelines and quality [15][12]. Group 4: Design and Quality Assurance - Hisense Jun'an utilizes a unique design research center and a large database of residential behaviors to preemptively address design flaws, ensuring high-quality living spaces [10]. - The company has integrated customer feedback into its design processes, continuously improving product quality and functionality [10]. Group 5: Value Proposition - The early delivery not only alleviates buyer anxiety but also enhances the overall living experience, allowing homeowners to enjoy their properties sooner and with greater financial efficiency [17]. - Hisense Jun'an's commitment to quality and timely delivery positions it as a benchmark for high-end residential projects in the region, transforming the perception of homeownership from a financial burden to a fulfilling experience [21].

Core Viewpoint - Hisense Jun'an has successfully launched a modern residential project in Jinan, achieving remarkable sales and a high absorption rate, demonstrating that innovation is key to breaking through in a saturated market [1] Group 1: Project Overview - Hisense Jun'an completed the land acquisition on December 16, 2024, and opened the display area in just 167 days, achieving a sales figure of 400 million with a 67.5% absorption rate upon opening [1] - The project is characterized by a unique design approach that respects the land and incorporates innovative solutions to overcome geographical challenges [3][4] Group 2: Innovative Design Features - The project features a "5D community" design, which includes a fully illuminated underground garage that allows natural light and greenery, contrasting with traditional underground parking [5] - A large sunken courtyard of over 7,600 square meters serves as the core landscape, enhancing the community's aesthetic and functional appeal [6] - The integration of landscape elements through double-layer corridors creates a seamless connection between different areas, providing a unique living experience [7][8] Group 3: Residential Quality - Hisense Jun'an maintains a low-density community with a floor area ratio of 2.3, ensuring that all residential units meet sunlight requirements, with no units classified as residential apartments [12][13] - The design prioritizes natural light and comfort, with extensive simulations conducted to ensure that every unit receives adequate sunlight, enhancing the living experience [13] Group 4: Practical Innovations - The project emphasizes practical use of space, with designs that enhance usability and aesthetic appeal, such as a dedicated entry space that allows for personalized design [16][17] - The introduction of a "1+0.5 interest terrace" system provides functional outdoor space, allowing for various activities and enhancing the living environment [21] - The master bedroom features a 270-degree corner floor-to-ceiling window, improving light, ventilation, and overall comfort [22] Group 5: Market Positioning - Hisense Jun'an represents a culmination of 30 years of quality residential experience, positioning itself as a model for high-quality housing in the Jinan real estate market [24]

Group 1 - The core viewpoint of the articles highlights the contrasting performance of the real estate market in Jinan, with a significant drop in new home prices, while the Haier·Jun'an project experiences a successful launch and high demand from buyers [1][3][5] - In May, new home prices in Jinan fell by 0.3% month-on-month and 4.7% year-on-year, indicating a continued adjustment in the real estate market [1] - The Haier·Jun'an marketing center opened with over 3,000 visits in two weeks, and on the first day of sales, 107 out of 160 units were sold, totaling over 400 million in contracts and achieving a 67.5% sales rate [1][3] Group 2 - The 2025 Jinan Summer Home Buying Festival was launched at the Haier·Jun'an marketing center, running from June to the end of August, aimed at providing a quality trading platform for buyers and real estate companies [3][5] - The concept of "good housing" has evolved from merely having a house to focusing on the quality of the house, as reflected in the Shandong government's initiatives to promote high-quality residential projects [5][11] - Shandong has issued the first provincial-level guidelines for high-quality residential development, with 111 pilot projects selected to enhance housing quality [5][11] Group 3 - The Haier·Jun'an project is positioned as a strategic upgrade within the Junyue product line, showcasing the company's commitment to high-quality living standards [7][9] - The project emphasizes practical and durable materials, avoiding flashy or easily damaged options, reflecting a long-term commitment to quality [9][25] - The design includes innovative features such as a "1 + 0.5 interest terrace" system, enhancing the integration of indoor and outdoor spaces [12][19] Group 4 - Haier·Jun'an adheres to the Shandong Province's high-quality residential construction standards, focusing on flexible and practical space layouts to meet diverse buyer needs [11][15] - The project includes a variety of amenities designed for all age groups, such as children's play areas and fitness facilities, promoting a community-oriented living environment [15][17] - The construction process emphasizes high standards and strict quality control, ensuring optimal lighting and sound insulation through advanced engineering techniques [19][22][24] Group 5 - Haier Real Estate has a strong track record of timely project delivery, with a 100% on-time delivery rate and a 95% early delivery rate over 21 years in Jinan [25][27] - The company aims to create high-quality residential projects that reflect local characteristics and meet the evolving needs of residents [28] - Haier·Jun'an is positioned as a model for high-quality housing in Jinan, leveraging the company's extensive experience and commitment to customer satisfaction [27][28]