Core Insights - The Hainan cultural tourism market is experiencing a vibrant and diverse atmosphere during the National Day and Mid-Autumn Festival holiday, with various regions offering unique activities to attract tourists [1][2] - The "activity week" model enhances the depth and breadth of tourist experiences, moving away from single events to a more immersive and engaging format that encourages longer stays [1][2][3] Group 1: Activity Week Model - The "activity week" model integrates culture, tourism, and commerce, creating a positive interactive ecosystem that extends the economic benefits beyond short-term events [2] - Events like the Haikou Art Week feature a wide range of activities, including concerts and exhibitions, designed to meet diverse tourist needs and prolong their stay [1][2] - The Sanya rural food festival allows tourists to deeply engage with local culture, boosting related industries such as homestays and agricultural product sales [2] Group 2: Cultural Branding and Experience - The "activity week" model is more effective than short-term events in building cultural brands and tourism identities, as it allows for a comprehensive storytelling experience [2][3] - Successful implementation of this model requires careful planning and a focus on unique cultural resources to avoid homogenization and enhance visitor satisfaction [3] - The shift from hosting single events to managing an entire activity week reflects a growing emphasis on unique cultural experiences and meeting tourist demands [3]