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Core Viewpoint - The article highlights the growth and strategic focus of Hong Kong Express Airways in the mainland Chinese market, emphasizing its commitment to expanding routes and enhancing service quality amidst the recovery of the civil aviation market [1][2]. Group 1: Market Expansion - Hong Kong Express Airways has doubled its mainland destinations from 3 to 6 within a year, showcasing its steady growth in the mainland market [2]. - The airline has recently opened new routes to Yiwu, Changzhou, and Guiyang, marking its coverage of the East China and Southwest regions [5]. - The company aims to further increase its mainland destinations and flight frequencies to strengthen connectivity between mainland China and international markets [5]. Group 2: Service Quality and Brand Image - The airline's exhibition theme "Quality and Quantity Improvement" reflects its ongoing efforts in expanding its route network while enhancing service quality [8]. - Hong Kong Express Airways is focused on creating a personalized travel experience for passengers, aiming to establish a vibrant and youthful brand image [8]. - The airline has adopted a humanized management approach, allowing cabin crew to wear sneakers instead of traditional shoes, which has been positively received by industry peers [8]. Group 3: Strategic Vision - By 2025, Hong Kong Express Airways plans to have over 37 destinations in Asia, with aspirations to expand to more "Belt and Road" countries [5]. - The airline is also capitalizing on opportunities within the Guangdong-Hong Kong-Macao Greater Bay Area, having recently expanded its "Sea and Sky Express" service to Macau [5].