Group 1: Consumer Promotion Activities - Highmi City is conducting a "2025 Consumer Goods Trade-in" event, allowing consumers to exchange old appliances for discounts, exemplified by a consumer saving 1600 yuan on a Haier refrigerator, reducing the price from 6399 yuan to 4799 yuan [1] - The trade-in initiative includes participation from major brands like Haier, Casarte, and Leader, covering 12 popular categories and over 1000 green appliances, with 2307 energy-efficient products available [1] - The city has implemented 20 measures to boost consumption, resulting in 25,000 trade-in transactions and a total retail sales increase of 5.9% year-on-year in the first quarter [1] Group 2: Cultural and Tourism Events - Highmi City is leveraging seasonal events like the "2025 Jiahe Community Nanshan Pear Blossom Festival" to promote local products and cuisine, enhancing consumer engagement [2] - Various cultural events, such as the Shandong Province Private Art Education Development Conference, have showcased local delicacies and crafts, contributing to consumer interest and spending [2] - The city is focusing on a festival economy, organizing themed events to attract consumers and promote local products, thereby creating new consumption drivers [2] Group 3: Night Economy and Consumer Safety - Highmi City has developed six characteristic business districts and multiple food streets, promoting night-time shopping and dining experiences to enhance consumer engagement [3] - Regulatory bodies are actively conducting inspections to ensure consumer safety, addressing over 100 safety hazards and enhancing consumer rights protection through public awareness campaigns [3] - The city aims to create a secure shopping environment, boosting consumer confidence and encouraging spending [3]