Core Viewpoint - Haier's comprehensive efforts in the aging-friendly sector, from product innovation to public welfare initiatives, highlight the growing digital needs of the elderly population in China, which is accelerating towards an aging society with 300 million seniors [1][28][29] Group 1: Product Innovation - The launch of the Haier TV Q60C represents a significant advancement in addressing the "screen usage difficulties" faced by the elderly, integrating AI health models and user-friendly features [8][9][28] - Research indicates that 78% of elderly individuals watch TV for over 4 hours daily, yet over half struggle with complex remote controls, leading to a high error rate of 62% in button presses [5][6] - The Q60C features simplified controls, large icons, and voice recognition in 24 dialects, aiming to enhance usability for seniors [9][10][21] Group 2: Public Welfare Initiatives - The "Send You a Little Red Flower" project aims to connect products, services, and emotional support, ensuring that aging-friendly products are integrated into the daily lives of seniors [9][12][10] - The project emphasizes long-term service and community engagement, with regular maintenance and feedback collection to adapt to the needs of the elderly [12][14] - Activities like the "Gathering on Double Ninth Festival" showcase the project's focus on social interaction and emotional fulfillment for seniors [14][16] Group 3: Industry Standards and Ecosystem Building - Haier, in collaboration with JD.com, has established the "Aging-Friendly TV AI Technology Requirements" standard to unify industry efforts and enhance product design for the elderly [18][20] - The initiative has evolved into an open ecosystem, inviting various partners to contribute to aging-friendly solutions, emphasizing that aging support requires collective societal efforts [17][29] - The project aims to create a sustainable cycle where product sales fund further research and community support, balancing commercial success with social responsibility [23][24]