海尔Milaly 26L微波炉

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双品牌战略新成果:海尔日本再获优良设计奖
Jin Tou Wang· 2025-10-20 05:01
Core Insights - Haier and AQUA brands won the 2025 Good Design Award in Japan, showcasing their localized innovation capabilities and the advantages of their dual-brand strategy [1][4] Product Highlights - The Haier Milaly 26L microwave oven addresses the challenges of small kitchen spaces and "cooking fatigue" in urban Japanese households with its handle-less design and "wall-fit design" [3] - The "invisible UI" design enhances the aesthetic by hiding the control interface when not in use, while the intelligent combination of a ceramic turntable and dedicated grill allows for automatic switching between microwave and oven modes [3] - The AQUA AQM-KF20 microwave focuses on the needs of single-person households, featuring a 20L capacity and compact size, with a handle-less design that optimizes space utilization [3] - It includes high-performance infrared sensors and one-touch functions for "automatic heating," "frozen food heating," and "10-second quick heating," catering to the habits of single-person users [3] Market Position - Haier and AQUA have previously won multiple awards for their refrigerators, freezers, and washing machines, establishing a leading position in the dual-brand cold appliance market [4] - The recent awards in the small appliance category confirm their ongoing breakthroughs in the Japanese market, from core categories to niche segments [4] - Haier Japan plans to continue understanding local user pain points and leveraging its dual-brand strategy to meet diverse consumer needs, aiming to lead the development direction of the Japanese home appliance market [4]