Core Insights - The cultural and tourism market in Tianjin experienced significant growth during the "May Day" holiday, with 16.93 million visitors and a 20.3% year-on-year increase in visitor numbers [1] - Total spending by tourists reached 14.95 billion yuan, reflecting a 22.5% increase compared to the previous year [1] - Tianjin ranked among the top ten destinations for nearby travel, with inbound travel orders increasing by 59% [1] Group 1: Tourism Activities - Over 300 cultural and tourism activities were integrated into the "May Day Carnival" theme, featuring eight major themes and 80 key events [1] - The newly created "Haihe Night" cultural tourism brand showcased six major nodes and seven immersive experiences, highlighting the charm of Tianjin's culture [1] Group 2: Cultural Engagement - Cultural empowerment was a key highlight, with exhibitions and immersive experiences in red culture and architectural culture attracting significant visitor engagement [1] - Events such as the "Northern Dynasties Cultural Exhibition" and classic Peking opera performances created a cultural loop of "exhibition—study—performance" [1] Group 3: Economic Impact - The "Bubble Island Music and Art Festival" attracted over 100,000 attendees, setting a record for three-day music festival ticket sales and generating over 600 million yuan in surrounding industry consumption [2] - The tourism scene in Jizhou District attracted 1.06 million visitors, contributing nearly 200 million yuan in consumption, with local boutique accommodations experiencing full occupancy [2] Group 4: Promotion and Safety Measures - Tianjin leveraged the upcoming Shanghai Cooperation Organization summit to integrate cultural elements from member countries into local cultural symbols, resulting in over 3 billion views on promotional content [2] - The city implemented eight quality service measures, including dedicated tourist routes and expanded parking, while conducting extensive inspections of tourism enterprises to ensure safety and stability [2]