马尔康嘉绒锅庄民俗传统系列活动启幕。马尔康市委宣传部供图 选手在红原参加骑射比赛。红原县委宣传部供图 路径 打造"五个之州" 以自驾之州带动基础提升 以研学之州带动内涵提升 以民宿之州带动品质提升 以网红之州带动业态提升 以好客之州带动服务提升 "品牌推动"拓市场 "机制促动"强活力 目标 ●到2030年—— 文化及相关产业增加值、旅游总花费分别达到38亿元、2700亿元左右，"天下九寨沟·大美阿坝州"影响力和美 誉度大幅提升，初步建成国际生态文化旅游目的地 暑期一直是阿坝州旅游旺季。九寨沟景区连续20多天发布门票售罄公告，截至8月15日，今年接待游客量已突 破400万人次，创历史同期新高；截至8月19日，黄龙景区年接待游客量突破200万人次，这一成绩较2024年提前14 天；四姑娘山景区年游客接待量在7月下旬突破百万人次。 策略 坚持"五动" "景区带动"优布局 "线路联动"兴全域 "产业互动"增效益 三大景区堪称"顶流"，在客流量方面与阿坝州其他景区拉开明显差距——剖析阿坝州文旅产业现状，这样 的"月明星稀"是特色，也是短板。不久前召开的阿坝州委十二届七次全会聚焦文旅深度融合发展，明确了到2030 年"初 ...

Core Viewpoint - The article emphasizes the development of Deyang as an international tourism city, leveraging its cultural heritage, particularly the Sanxingdui archaeological site, to attract domestic and international tourists [1][9]. Group 1: Development Initiatives - Deyang aims to create a globally influential and unique international tourism city by integrating cultural and tourism development as a key strategy [1][4]. - The city plans to enhance the Sanxingdui site as a world-class cultural tourism landmark, including the construction of an archaeological park and a first-class museum [4][6]. - Deyang is set to host the first Sanxingdui Forum in September, focusing on cultural exchange and storytelling [4]. Group 2: Cultural and Natural Resources - Sanxingdui is highlighted as a significant archaeological discovery, with annual visitor numbers increasing from 700,000 in 1997 to over 6 million after the new museum's completion, marking a growth of nearly 9 times [3]. - Deyang's natural resources, such as the Longmen and Longquan mountains, along with cultural treasures like the Deyang Confucian Temple, are being utilized to enhance tourism offerings [6]. Group 3: Tourism Experience and Infrastructure - Deyang is developing various tourism experiences, including an international resort area and themed activities that cater to diverse visitor needs [6][8]. - The city is integrating its tourism development with urban modernization, aiming to create a vibrant and resilient urban environment [8]. - Deyang is also focusing on building a global marketing network to enhance its international brand recognition and attract more visitors [8].

5大工程 ●资源聚合工程 ●品牌打造工程 ●宣推引流工程 ●环境提升工程 ●主体培育工程 在北川羌族自治县九皇山景区，海拔约2000米的云中农场为游客打造星空露营地。北川县委宣传部供图 位于平武县境内的木座服务区是九绵高速公路首个建成并投入使用的服务区，成为展示地方文旅特色的"窗口"。 平武县委宣传部供图 其中，精品旅游北线以"寻踪李白故里·探秘原始风光·体验白马风情"为主题，串联起江油李白故里、平武报恩 寺、虎牙大峡谷等景区景点；东线以"度假仙海湖·祈福七曲山·励志两弹城"为主题，让游客既能体验蜀道三国文 化，又能感受"两弹一星"精神；西线则以"访熊猫家园·游大美羌城·享古海温泉"为主题，让游客在寻访当地丰富的 野生大熊猫资源的同时，领略历史悠久的藏羌民族文化。 串起"珍珠链"，景区景点不再"单打独斗"，文旅产业实现提质增效。 "链"上各地也在抢抓机遇。今年2月，中国旅游研究院与马蜂窝联合发布《中国魅力小城旅游研究报告》，平 武县上榜报告中国内100座"值得去的小城"名单。"从成都出发3小时即可抵达平武，从绵阳主城区出发2小时就能 抵达报恩寺。"平武县文化广播电视和旅游局相关负责人认为，三条精品旅游线路与" ...

Core Points - The meeting emphasized the importance of enhancing cultural services and product supply to better meet the spiritual and cultural needs of the public [1] - The integration of culture and tourism is a priority, aiming to optimize industry layout and upgrade the industrial system to promote the development of a trillion-level cultural tourism industry cluster [1] - The meeting called for a systematic reform of mainstream media to improve international communication effectiveness and deepen cultural exchanges [1] Group 1 - The meeting highlighted the need to improve the mechanism for delivering quality cultural resources to grassroots levels [1] - It aims to promote distinctive cultural brands such as "Literary Shaanxi Army," "Chang'an Painting School," "Western Film and Television," and "Shaanxi Drama" [1] - The focus is on enhancing the operational entities within the cultural tourism sector [1] Group 2 - The meeting aims to tell compelling stories about Shaanxi and China to present a credible and admirable image of the country [1] - There is a strong emphasis on the deep integration of culture and tourism to drive economic growth [1] - The initiative seeks to elevate the cultural tourism industry to new heights [1]

Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]

Core Insights - The article highlights the rapid growth of tourism and cultural development in Deyang, particularly centered around the Sanxingdui Museum, which has become a major attraction for visitors, drawing 2.3 million visitors in July alone [1][2] - Deyang aims to establish itself as an international tourism city by leveraging its rich cultural heritage and natural resources, with a focus on the Sanxingdui site as a key driver for this transformation [4][5] Group 1: Tourism Growth - The Sanxingdui Museum is projected to attract nearly 6 million visitors and generate over 330 million yuan in ticket revenue by 2024, with 2.8285 million visitors and 156 million yuan in revenue recorded in the first half of this year [2] - The museum's cultural products are expected to achieve nearly 200 million yuan in sales in 2024, with IP licensing revenue exceeding 10 million yuan [2] - Deyang's total tourist reception is expected to exceed 70 million in 2024, with Sanxingdui accounting for nearly 30% of this figure [3] Group 2: Cultural and Economic Development - Deyang is focusing on a "3+N" model for cultural tourism development, integrating Sanxingdui with other cultural sites and promoting a regional tourism brand [4] - The city plans to invest approximately 13 billion yuan in the Sanxingdui cultural tourism development area, creating a comprehensive destination that includes cultural experiences and entertainment [6] - Deyang is also enhancing its industrial tourism by revitalizing its industrial heritage and creating new tourism experiences around its manufacturing capabilities [9] Group 3: Strategic Initiatives - The local government is implementing strategies to deepen the integration of culture and tourism, aiming to enhance visitor experiences and increase spending [10] - Deyang is developing diverse tourism routes to cater to different visitor demographics, with plans for eight new travel lines in 2024 [7] - The city is also focusing on enhancing red tourism experiences and promoting historical sites related to the Three Kingdoms culture [10]

Core Viewpoint - The Yibin Municipal Committee has approved a decision to promote the deep integration of culture and tourism, aiming to build an international tourism city and enhance the city's overall capabilities through five key areas: strengthening cultural foundations, shaping the city's image, improving services, empowering development, and establishing a working system [1][2]. Group 1: Development Goals - The decision sets the goal of building an international tourism city, focusing on the deep integration of culture and tourism as a crucial strategy for urban development [1][2]. - Yibin aims to create a tourism development pattern that integrates scenic areas and urban spaces, enhancing the city's brand image and providing high-quality services and experiences for both residents and visitors [1][2]. Group 2: Key Areas of Focus - The "Three Places" initiative will leverage Yibin's rich cultural and tourism resources to enhance its international and domestic recognition [2]. - The "Three Centers" initiative will focus on creating a vibrant sports event center, a fashionable performing arts center, and a quality consumption center to attract tourists and enhance regional influence [3][4]. Group 3: Cultural and Ecological Development - Yibin will develop a cultural landmark by promoting its historical and modern aesthetics, enhancing its identity as "the first city of the Yangtze River" and protecting historical cultural districts [2]. - The ecological vacation destination will be established by enhancing ecological resources and creating a harmonious relationship between nature and tourism [2]. Group 4: Economic Empowerment - The development of the cultural and tourism industry is seen as a means to promote material and spiritual wealth among the populace, ultimately enhancing their sense of happiness and pride [4]. - The strategy aims to drive economic growth and increase income through the integration of culture and tourism with various industries, providing strong momentum for building a modern regional center city [4].

Core Insights - The article highlights the integration of culture and tourism in Bazhong, emphasizing the development of unique tourism brands and the promotion of local attractions to enhance economic growth [4][6][7] Group 1: Cultural and Tourism Development - The Yangqing Village has seen significant economic benefits from tourism, with a collective income of over 600,000 yuan and over 1 million visitors expected in 2024, generating approximately 8 million yuan in tourism revenue [4] - Bazhong has launched the "Four Caves Fortune City" tourism brand, aiming to attract 400,000 visitors and achieve a tourism revenue of 200 million yuan by the end of 2027 [6] - The city is focusing on the integration of "red tourism" with cultural experiences, having received over 400,000 visitors to the Red Army Martyrs Memorial Museum this year [7] Group 2: Diversification of Tourism Offerings - The immersive night performance "New Dream of Guangwu Mountain" has been upgraded to enhance visitor engagement, contributing to the growth of the night economy, which saw 12 million nighttime consumers and 4 billion yuan in spending in the first half of 2025 [9][10] - Bazhong is developing various tourism experiences, including sports and wellness tourism, leveraging its 37 national and provincial forest health bases [10] Group 3: Service Optimization - The "159米仓民宿" project aims to upgrade accommodation facilities, planning to renovate or build at least 900 new guesthouses across multiple locations [11] - Infrastructure improvements include the addition of charging stations along major tourist routes, enhancing the travel experience for visitors [11] - A new complaint handling mechanism has been introduced to improve customer service and satisfaction, allowing for quick resolution of disputes [12]

Core Insights - The core theme of the conference is the deep integration of culture and tourism as a strategy for high-quality development in Bazhong [1][2] Group 1: Development Strategy - The conference highlighted the construction of the red tourism area in the Sichuan-Shaanxi revolutionary base as a key driver for development, emphasizing both internal collaboration and external cooperation [1] - The transition of the cultural tourism industry from "scale expansion" to "value reconstruction" is recognized, with a focus on scenario-driven development rather than resource dependency [1][2] - Six work lists were generated to clarify responsibilities and deadlines, ensuring the implementation of various tasks [1] Group 2: Resource Utilization - Bazhong possesses rich cultural and tourism resources, including one world geological park, one national 5A-level tourist attraction, and 21 national 4A-level tourist attractions [2] - The city aims to leverage its red culture and historical resources, such as the Micang Ancient Road and Nankang's Tang Dynasty sculptures, to create development advantages through the "culture + tourism" model [2] Group 3: Landmark Development - Four major cultural tourism landmarks are proposed: a world-class ecological health resort at Guangwushan-Nuoshu River, a nationally influential red gene inheritance landmark, a well-known traditional cultural experience landmark, and a leading digital science popularization landmark [2] - Strategies for promoting these landmarks include establishing a publicity matrix, innovating marketing methods, encouraging public participation, and effectively communicating Bazhong's stories [2] Group 4: Scene Innovation - The essence of cultural tourism consumption is identified as scenario consumption, with six major integrated scenarios to be developed, including red tourism, science popularization tourism, cultural heritage tourism, ecological health tourism, performance and event tourism, and rural tourism [3] - The focus will be on enhancing the quality of scene supply and making red stories more interactive and engaging [3] Group 5: Transportation Integration - Transportation is deemed crucial for tourism development, with plans to create a comprehensive "fast entry, slow travel" transportation network, improving high-speed rail, air, and road systems [3] - The initiative includes building quick access routes to tourist attractions and enhancing service levels at transportation hubs [3]

Core Insights - Liangshan is promoting its tourism brand "Colorful Liangshan" through a series of summer activities and events aimed at attracting visitors [5][10] - The region is focusing on deep integration of culture and tourism, with new projects and experiences being developed to enhance visitor engagement [9][10] Tourism Development - Liangshan has launched five premium tourism routes for the summer season, including wellness retreats and cultural exploration [4][7] - The region is home to 80 A-level tourist attractions, including the "World Ancient Glacier Museum" and the "Oriental Daughter Country" [7] - Liangshan's climate is favorable for tourism, with an average summer temperature of 20 degrees Celsius and over 2,500 hours of sunshine annually [7] Cultural Events - Liangshan will host the Torch Festival from July 11 to August 18, and the first "Turn Mountain and Sea Festival" at Lugu Lake from September 14 to 16 [5] - The region is enhancing its cultural offerings with immersive experiences, such as the light and shadow night tour in Jianchang Ancient City [9] Infrastructure and Projects - New cultural and tourism projects are underway, including the renovation of Lingxiao Tower and the opening of a new hotel in Huairou [9] - The Liangshan Handicraft Living Museum has begun trial operations, showcasing local intangible cultural heritage [10] Consumer Engagement - Liangshan is distributing 50 million yuan in consumer vouchers to stimulate tourism spending across various sectors [10] - The region is developing new consumption scenarios, including cultural exhibitions and culinary experiences, to attract diverse visitor demographics [11]