原标题： 韦韬在主持大会时表示，壮美广西，秀甲天下。今天的广西，获得的中央支持前所未有，面临的开 放发展机遇前所未有，凝心聚力推动发展的精气神前所未有，正发生深刻的思想之变、格局之变、思路 之变、作风之变，高质量发展其时已至、其势渐成、其兴可待，迎来历史最好发展时期。我们热忱欢迎 海内外宾朋，以今天文旅盛会为契机，常来广西、感受广西、发现广西，体验如诗如画的山水风光、感 受多姿多彩的民族风情、领略别具魅力的诗和远方，共享广西文旅发展机遇，携手推动广西文化旅游业 高质量发展，加快建设文化旅游强区。 会上，百色市、自治区文化和旅游厅分别作文旅推介，越南高平省工贸厅负责人致辞，中国旅游集 团有限公司、携程集团、广州怡境文旅有限公司等文旅企业作发言，启动"2025广西旅游年·冬游广 西"主题活动。大会宣布：2027年广西文化旅游发展大会承办城市为防城港市。 自治区领导陈奕君、周异决、胡帆及钟得志，自治区党委文化和旅游工作领导小组成员单位负责同 志，各设区市、县（市、区）党委或政府主要负责同志，东盟国家代表，国内文化旅游企业、行业协会 代表等参加有关活动。 韦韬主持 11月24日，自治区党委、政府在百色市召开2025年 ...

孝义，名人，水乡，这是新晋省级旅游度假区——无锡鹅湖旅游度假区给自己的三大文旅"标签"。下一 步，该怎么走？11月18日，由无锡市文化广电和旅游局、锡山区人民政府主办的"忆江南 回荡口"江苏 省无锡鹅湖旅游度假区文旅推介会邀请来自全省的政企学界代表、文旅客商等共绘鹅湖文旅新蓝图，打 造"水乡会客厅，大美至善地"，让市民游客在此邂逅一场自在惬意的江南之旅。 无锡鹅湖旅游度假区位于无锡市锡山区鹅湖镇，规划面积共13.78平方公里，其中水域面积5.53平方公 里，内有1个国家AAAA级景区、1个国家级文保单位、10个省级文保单位、12个市级文保单位、6个市 控保单位、50处历史建筑，被誉为"八湖福地、尚善水乡"。近年来，当地遵循"保护与开发并重"的原 则，坚持以文塑旅、以旅彰文，依托优质人文自然资源，深挖特色旅游优势，并于今年8月成功创建省 级旅游度假区。 记者了解到，以华氏义庄为代表的"孝义文化"、以铜活字印刷鼻祖华燧、"中国力学之父"钱伟长、《歌 唱祖国》作者王莘等为代表的"名人文化"、以鹅湖、荡口古镇为代表的"水乡文化"，共同建构了整个旅 游度假区的文化根脉。当地鹅湖镇相关负责人就度假区文旅推介称，未来，度假 ...

Investment Rating - The report indicates a positive outlook for the tourism industry, emphasizing a shift from scale-driven growth to a focus on quality and efficiency during the 14th Five-Year Plan period [4][12]. Core Insights - The tourism industry is positioned as a key driver for economic growth, with a focus on enhancing domestic demand, promoting deep integration of culture and tourism, and addressing shortcomings in inbound tourism services [4][10]. - The report highlights the need for systemic solutions to current structural issues, including supply-demand mismatches and product homogenization, to optimize consumption structure and enhance service quality [5][12]. Summary by Sections 1. Strengthening Domestic Demand - The report states that domestic tourism is expected to reach 5.615 billion trips and generate 5.75 trillion yuan in total spending in 2024, reflecting year-on-year growth of 14.8% and 17.1% respectively, surpassing pre-pandemic levels [5]. - It emphasizes the importance of implementing paid leave and promoting diverse service offerings to address the dual characteristics of price sensitivity and quality pursuit among consumers [6]. 2. Deep Integration of Culture and Tourism - The report notes a strategic elevation of the relationship between culture and tourism, aiming for a deeper integration that transforms culture from a supporting element to the core of tourism products [8][9]. - It identifies the need for innovative expressions of cultural resources and the use of technology to create immersive experiences, thereby enhancing the quality of tourism offerings [9]. 3. Addressing Shortcomings in Inbound Tourism - The report highlights that inbound tourism recovery lags behind domestic tourism, with only 30% of 2019 levels achieved in 2023, prompting the government to introduce various facilitation measures [10][11]. - It projects that inbound tourism will see significant recovery in 2024, with an expected 131.9 million inbound visitors, a 61% increase year-on-year, and 26.94 million foreign tourists, reflecting a 96% growth [11].

"旅游强国的建成，直观体现在庞大的游客规模与旅游收入，特别是国际旅游市场竞争力的显著增强。 要实现这一目标，关键在于围绕游客需求，深化供给侧结构性改革，以高品质旅游产品吸引国内、国际 游客，以高标准服务体系塑造良好口碑，持续提升我国旅游业的综合竞争力、国际影响力和可持续发展 能力。"刘祥艳表示。 在"十五五"发展新蓝图指引下，利好政策接连出台。近日，财政部、商务部、文化和旅游部、海关总 署、税务总局印发通知，明确自今年11月1日起完善免税店政策，进一步发挥免税店政策支持提振消费 的作用，引导海外消费回流，吸引外籍人员入境消费，促进免税商品零售业务健康有序发展。国家移民 管理局也推出支持扩大开放服务高质量发展10项创新举措，扩大24小时直接过境免办查验手续口岸范 围，增加广东省5个口岸为240小时过境免签政策入境口岸。 "入境旅游发展是我国'十五五'时期旅游业发展的关键领域。"刘祥艳认为，一方面入境旅游发展要继续 提升便利化，通过提升外卡支付、优化签证政策、完善多语种服务等务实举措，切实改善旅行体验；另 一方面，入境旅游也要提升国际化水平，着眼于营造"宾至如归"的整体环境，通过培养国际化服务人 才、打造具有全球 ...

文化和旅游部此前发布的《2024年文化和旅游发展统计公报》显示，2024年，我国国内居民出游56.2亿 人次，同比增长14.8%。国内居民出游总花费5.8万亿元，同比增长17.1%。中国旅游研究院院长戴斌认 为，"十四五"时期，我国旅游业发展规模不断壮大、行业结构持续优化，呈现出一系列新趋势、新特 征。文化和旅游正在更大范围、更深程度、更高水平上融合发展。 面向"十五五"新征程，文化和旅游融合发展将拓展更广领域、深化更实内涵、提升更高质量，有力赋能 经济社会发展全局，切实回应人民群众对美好生活的新期待。 "旅游强国的建成，直观体现在庞大的游客规模与旅游收入，特别是国际旅游市场竞争力的显著增强。 要实现这一目标，关键在于围绕游客需求，深化供给侧结构性改革，以高品质旅游产品吸引国内、国际 游客，以高标准服务体系塑造良好口碑，持续提升我国旅游业的综合竞争力、国际影响力和可持续发展 能力。"刘祥艳表示。 在"十五五"发展新蓝图指引下，利好政策接连出台。近日，财政部、商务部、文化和旅游部、海关总 署、税务总局印发通知，明确自今年11月1日起完善免税店政策，进一步发挥免税店政策支持提振消费 的作用，引导海外消费回流，吸引 ...

Core Insights - The tourism performance in China is thriving, with ticket sales for tourism performances exceeding 13 billion yuan in the first three quarters of 2025, indicating a robust market growth [2] - The integration of culture and tourism is deepening, leading to the emergence of successful tourism performance projects across the country, which attract more visitors to both new and traditional destinations [2][5] Group 1: Industry Growth and Trends - The tourism performance sector is evolving beyond mere entertainment, now playing a crucial role in storytelling, enhancing cultural integration, stimulating tourism consumption, and promoting rural revitalization [5] - Major performances like "Dream Chang'an" and "Great Tang Dream" are creating immersive experiences for visitors, blending historical narratives with modern technology [6][7] - The popularity of performances is driving significant economic benefits, with shows like "Guo Xiu·Langya" generating over 220 million yuan in revenue since its premiere, becoming a key cultural window for visitors [8][12] Group 2: Economic Impact - The tourism performance industry is contributing to local economies by creating jobs and boosting related sectors such as hospitality and dining, with the "Guo Xiu·Langya" performance alone providing over 1,200 jobs and generating nearly 8 million yuan in income [12] - The integration of cultural performances with local traditions is fostering a cycle of economic growth, as seen in the case of the "Village Play" in Xiangxi, which attracts tourists and stimulates local businesses [11] - The anticipated 36,000 performances in Xi'an in 2024 are expected to attract over 16 million visitors, further solidifying the economic significance of the tourism performance sector [12]

Core Viewpoint - The upcoming 2025 Sichuan Provincial Cultural and Tourism Development Conference and the 11th China (Sichuan) International Tourism Investment Conference will serve as a key platform to showcase new models, new formats, and new experiences in the cultural and tourism sector of Sichuan, promoting deep integration of culture and tourism [1][9]. Group 1: Event Overview - The conference will take place in Mianyang Zitong, showcasing Sichuan's cultural and tourism resources and inviting international tourism organization officials, travel agency representatives, and top national tourism and cultural enterprises [1]. - The event aims to present Sichuan's development vitality and issue a global invitation for opportunities in tourism [1]. Group 2: Tourism Development Highlights - Jiuzhaigou Scenic Area has received over 6 million visitors this year, marking a record high since its opening over 40 years ago, supported by advanced management systems and a focus on visitor experience [2]. - The Sanxingdui Museum has attracted 4.67 million visitors and generated ticket revenue of 258 million yuan in the first nine months of the year, highlighting its popularity [2][3]. Group 3: Integration of Culture and Tourism - Sichuan is advancing the deep integration of culture and tourism, with a focus on making the cultural and tourism industry a pillar of the economy [5]. - The province has launched a series of support policies to promote major projects and enhance the synergy between various sectors [5]. Group 4: Innovative Tourism Experiences - The "Chuan Super" event allows spectators to use their event tickets for free access to numerous scenic spots, creating a new tourism experience [6]. - The "Sichuan-Chongqing Low-altitude Cultural Tourism Corridor" project has commenced, indicating a new direction for cross-regional tourism collaboration [7]. Group 5: High-Quality Development Initiatives - Sichuan is focusing on high-quality development by promoting diverse cultural tourism scenarios and launching various local consumption brands [8]. - The province aims to create a comprehensive brand system for cultural tourism consumption, enhancing the overall experience and engagement [8].

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing consumer engagement [1] - Sichuan's tourism market has shown significant growth, with 47.34 million visitors and a total tourism consumption of 38.40 billion yuan during the 2025 National Day and Mid-Autumn Festival holidays, reflecting year-on-year increases of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives consumer interest through innovative merchandise [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenues surpassing 10 million yuan, highlighting the importance of cultural products in converting influence into consumer spending [2] - The immersive experiences, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and satisfaction [2] Group 2: Visitor Engagement and Experience - Sichuan has transformed its tourism offerings from "check-in" experiences to "immersive" ones, attracting 682 million visitors and generating total spending of 912.50 billion yuan in the first half of the year [4] - The integration of cultural heritage with modern social needs is evident in events like the "Silk Factory Dance Party," which combines historical elements with contemporary entertainment [5] - The province has also developed diverse tourism experiences that blend agriculture, education, and culture, such as hands-on activities in silk dyeing and agricultural tours [5] Group 3: Technological Empowerment - Technology plays a crucial role in enhancing the tourism experience, with innovations like exoskeleton climbing aids and AI-guided tours improving visitor convenience and engagement [7][8] - Digital technologies, including VR and 3D printing, are used to create interactive experiences that allow visitors to engage with historical artifacts in new ways [8][9] - The shift from passive observation to active participation in tourism experiences is driven by technological advancements, redefining the visitor experience in Sichuan [9]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan, indicating a strong demand for diverse cultural experiences [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage workshops, appealing to a wide range of visitors [4] - Events and performances, including sports and culinary festivals, are being leveraged to stimulate secondary consumption and enhance the overall tourism experience [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, is transforming the visitor experience, making it more accessible and engaging [5][6] - Innovations like VR experiences and interactive digital exhibits are redefining how tourists engage with cultural heritage, shifting from passive observation to active participation [6]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the 2025 National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as the Emei martial arts experience, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage art experiences [4] - Events and performances, including sports competitions, have stimulated secondary consumption across the tourism sector, with 4.1 million visitors during the Chengdu Universiade [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, enhances the visitor experience and promotes ease of access to attractions [5][6] - Digital technologies are transforming static displays into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]