Core Insights - The "JD Health Cup" Longhai Sea Fishing Elite Challenge will take place on August 8-9 in Dalian, attracting nearly 200 participants from dozens of teams nationwide, with a total prize value of 300,000 yuan [1] - JD is leveraging its supply chain advantages to offer various promotions during the event, including free fish draws, starting bids for sea fish at 1 yuan, and discounted fishing gear [1][3] - The fishing sport is becoming increasingly popular among younger demographics, with 46% of active anglers aged between 25 and 44 years old [3] Promotions and Activities - JD Sports will provide promotions such as fishing gear for 9.9 yuan with free shipping and 20% off on fishing products during the competition [3] - A special "PLUS member" promotion allows users to win a two-person fishing experience package for only 0.1 yuan, with winners from various provinces set to experience sea fishing firsthand [3] - For those unable to attend, JD will host a 48-hour live streaming event, allowing viewers to witness the competition and participate in free draws for fresh fish and fishing gear [4] Logistics and Freshness Assurance - JD's logistics will ensure that all auctioned fish are delivered fresh through a comprehensive cold chain system, utilizing air, rail, and intelligent temperature-controlled vehicles [4][6] - The auction will feature starting bids at 1 yuan for fresh fish caught during the event, ensuring a "catch-to-table" experience for consumers [6] - Consumers can participate in the auction and enjoy seafood from the Zanzi Island area, with guarantees of freshness through JD's robust supply chain [6]