Core Insights - The China Internet Finance Association (CIFA) is actively promoting financial consumer protection through its "Xiaobao Huichuan" brand, enhancing public awareness and engagement in financial literacy [1][2][3] Group 1: Initiatives and Strategies - CIFA has established four educational matrices: "Wanli Xing," "Yun Dangan," "Zhihui Xing," and "Dongcha Xing" to improve the quality and effectiveness of financial knowledge dissemination [1] - The association utilizes various new media platforms, including its official website and WeChat accounts, to create a comprehensive communication network [1] - CIFA has launched the "Xiaobao Huichuan" brand logo, symbolizing protection and empowerment, and has achieved significant engagement with over 1.5 million followers on its WeChat account and more than 250,000 total reads of consumer protection cases [1] Group 2: Collaborative Efforts - CIFA organizes offline activities in major cities to educate key demographics through the "Wanli Xing" initiative, focusing on community engagement [2] - The association has produced videos on topics such as black and gray market prevention and financial technology safety, achieving over 100,000 views [2] - CIFA has established a "Xiaobao Huichuan Alliance" to promote a systematic approach to consumer protection, enhancing the responsibility of industry participants [2] Group 3: Future Directions - CIFA plans to further develop the "Xiaobao Huichuan" brand under the guidance of the People's Bank of China, aiming to elevate consumer rights protection efforts [3] - The association intends to integrate online and offline educational efforts to strengthen financial consumer protection initiatives [3]