Group 1 - The core viewpoint of the article emphasizes that in a market characterized by channel homogenization and production surplus, the real battle lies in winning consumer minds, as consumers now have numerous choices [1] - Brands must answer the critical question of why consumers should choose them over competitors in the consumer sovereignty era [1] Group 2 - The article promotes a course titled "Consumer Reconstruction Selected Course," which features top practical mentors from the consumer field in China and Japan [1] - The course aims to provide insights into the methodologies of Japanese consumer giants over a 30-year period and how to localize these strategies in China [1] - The event details include a fee of 12,800 yuan per person, with an early bird price of 9,800 yuan, taking place in Shanghai from August 7 to August 9 [2]