Core Insights - The ninth Private Label Gold Star Awards, hosted by the Asia Private Label Products Fair (PLF), took place in Shanghai, where CR Vanguard's private brands "Runjia" and "Simple Combination" won multiple awards, showcasing their strong product capabilities and market competitiveness [1][2] Group 1: Award-Winning Products - CR Vanguard's private brand products, including Runjia Flaxseed Oil, Runjia Organic Soy Sauce, and Simple Combination Refrigerator Cleaner, received the Excellence Product Award [1] - Runjia Flaxseed Oil is made from organic imported flaxseeds and features a low-temperature cold-pressing process, achieving an α-linolenic acid content of ≥52% [1] - Runjia Organic Soy Sauce utilizes a 180-year-old traditional wooden barrel brewing technique, using organic soybeans and wheat from Northeast China [1] Group 2: Consumer-Centric Innovations - The Simple Combination Refrigerator Cleaner employs a patented alkaline electrolyzed water formula and uses natural alkyl polyglucoside (APG) instead of traditional chemical cleaning agents, ensuring no harmful chemical residues [2] - Runjia 100% NFC Coconut Water was recognized with the Excellent Single Product Award for its pure ingredients and advanced production techniques [2] - Runjia Oriental Plant Extract Water and Runjia Flavor Instant Food both received the Theme Series Award, focusing on health and authentic regional flavors [2] Group 3: Brand Strategy and Future Plans - In 2024, CR Vanguard will officially launch six brand lines: Home Selection, Runjia, Simple Combination, Olé Everyday, Olé Original, and Olé Leading, covering various categories such as fresh produce, family food, snacks, and daily necessities [3] - The PLF Gold Star Awards are recognized as a prestigious certification platform in the private label industry, often referred to as the "Oscar" of private labels, setting benchmarks for product innovation and quality improvement [3] - CR Vanguard aims to continue developing private label products that meet core consumer needs, providing more high-quality and cost-effective options [3]