淘学企鹅国庆巡游
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哈尔滨文旅热力绽放 深度体验引领消费热潮
Xin Lang Cai Jing· 2025-10-09 04:19
Core Insights - The tourism market in Harbin experienced significant growth during the National Day and Mid-Autumn Festival holidays, with long-distance domestic travel and deep experiences becoming mainstream trends [1][3] - Harbin's overall tourism order volume increased by 15% year-on-year, with a notable rise in spending and ticket bookings [1][5] Tourism Trends - Domestic long-distance travel orders increased by 3 percentage points compared to last year, indicating a shift in traveler preferences towards unique experiences rather than just popular attractions [1][3] - The average spending per customer in Harbin rose by 11.1%, and ticket bookings surged by 52%, while outbound travel bookings grew by 59% year-on-year [1][5] Attractions and Events - Harbin Polarland became a top attraction, receiving over 180,000 visitors, a 120% increase year-on-year, and setting a new record for daily visitor numbers [5] - The "Learning Penguin" event at Harbin Polarland gained significant attention, with over 1 billion online exposures, showcasing the effectiveness of innovative attractions [5] - The "Kailuan Carnival" at Poseidon Resort also saw a 15% increase in visitor numbers, highlighting the popularity of themed events [13] Visitor Experience - Tourists are increasingly valuing emotional and immersive experiences, as evidenced by their choices during the holidays [3][5] - Various attractions, such as the Songhua River cable car and Northeast Tiger Park, reported high visitor engagement and satisfaction, with innovative offerings enhancing the overall experience [7][11] Cultural Performances - Harbin's cultural scene thrived during the holidays, with diverse performances ranging from fashion shows to traditional puppet shows, attracting both local and out-of-town visitors [20][24] - The 2.5D stage play "Fox Demon Little Red" achieved a 99% occupancy rate, indicating strong interest in unique cultural experiences [22] Conclusion - The data reflects a robust recovery and growth in Harbin's tourism sector, driven by innovative attractions, cultural events, and a shift in consumer preferences towards deeper, more meaningful travel experiences [1][3][5]