央视网消息：在海南，环岛高铁串起了东西线沿岸的众多景点，不止有椰林沙滩，还有特色新文旅、消费新样态。让我们一 起跟随总台记者，换一种方式打开海南，沿着环岛高铁去看看。 总台记者 叶帆：我现在是在海口美兰国际机场，当你落地以后，后面是航站楼，前面是高铁站，在这里，你就可以实现空铁 无缝换乘。走，我们现在就出发。 总台记者 叶帆：我们现在来到了文昌一处民宿后的沙滩上，在我们身后隔海相望的位置，就是文昌航天发射场的塔架。如 今，火箭发射观礼已经成为海南一张独特的文旅名片，而不少游客会直接选择能够远眺发射场的民宿，在阳台或者来到沙滩直接 看火箭发射升空。 从文昌一路向南，旅游的玩法不断刷新。在琼海白石岭，体验飞拉达与丛林穿越的山野挑战；在万宁，感受从冲浪到跳伞的 海空激情。旅游正从"走马观花"转向"深度体验"。 总台记者 叶帆：我们现在来到了分界洲岛，可以看到我身后有非常多的家长正带着小朋友来体验喂魔鬼鱼，可以看到这些小 朋友都特别的兴奋，我们现在手里拿的也是一份魔鬼鱼的食物，看，这些小鱼干。现在我们也要去体验了，走。 总台记者 叶帆：乘着高铁一路向南，我们来到了三亚，现在是在亚龙湾附近的一处夜市。可以看到现场已经非 ...

（来源：衢州日报） 转自：衢州日报 进入冬季，我国北方地区不少老人开启了"候鸟模式"，南下避寒。与此同时，南方人对冰雪的追寻和北 方人对温暖的向往同样热烈，不少南方人到北方来旅游。这一"南北互换"过冬趋势，推动冬季旅游市场 持续升温。 值得关注的是，除"候鸟"老人外，今年不少年轻的网络新职业工作者、亲子家庭等也选择去南方"猫 冬"。途家民宿平台数据显示，今年12月9日至明年4月30日，在海南、云南、广西、广东、福建、贵 州、四川等南方省份，连续入住超过7天的旅居订单中，"95后"和"00后"的订单占比达到26%，超过四 分之一；其中，"00后"的旅居订单量增速最快，同比增长27%。从入住时间来看，他们的旅居安排更具 灵活性，偏好错峰出行，避开了春节高峰期。 从各平台明年春节前的机票和酒店预订情况看，热门冰雪旅游目的地包括哈尔滨、牡丹江、沈阳、长 春、呼和浩特、新疆阿勒泰等。在去哪儿旅行平台上，顶流哈尔滨依旧人气不减，客源多来自上海、杭 州、广州、深圳、成都等南方城市。 今年冬季旅游玩法也更加丰富。雪屋火锅、围炉煮酒、冰钓、雪地摩托、雪地冥想等新体验层出不穷， 带给游客更多新鲜感。冰雪研学游成为新热点，孩子们不 ...

在科技赋能环节，科大讯飞AI翻译硬件营销总经理才灏展示了AI翻译技术如何破解入境旅游的语 言壁垒。他梳理了从边检、交通、住宿、餐饮、景区游览到购物、应急求助的全旅程多语言服务场景痛 点，并分享了讯飞双屏翻译机在广东长隆等地的落地案例，实现了从单人沟通到团队讲解的无障碍服务 覆盖。 海南省旅行社协会会长陈晨结合海南自贸港全岛封关新机遇，分享了"为世界打造一个更有故事的 海南"的实践。他提出，旅行体验正从"我去过哪里"转向"我体验了什么，成为谁"。海南正通过关键转 变重塑体验，通过模块化产品供给、数据驱动洞察、专业人才与科技赋能，构建灵活的旅行赋能体系。 中国旅游研究院国际研究所所长刘祥艳预计2025年入境旅游人次与消费将保持增长，外国人市场有 望超越2019年水平。她针对不同客源市场做了推广策略：德国市场应侧重深度文化体验与商务客群;法 国游客青睐文化实践与品质度假;意大利市场偏好慢节奏与户外活动;西班牙游客则对美食与都市现代体 验情有独钟。她强调，营销推广需从客源市场居民的真实需求出发，实现从"信息传递"到"文化翻译"的 转变。 江苏省文化和旅游厅副厅长李川以现象级赛事IP"苏超"为例，阐释了体育如何赋能城市 ...

Core Insights - The outbound travel market in China is experiencing a "peak-shifting" trend following the National Day and Mid-Autumn Festival holidays, with average prices for international flights and hotels dropping by approximately 20% from the holiday period [1][3] - There is a notable shift in traveler preferences towards less conventional destinations, with Southern Europe and Central Asia emerging as popular choices [1][5] Price Trends - Average prices for outbound flights and hotels from October 11 to 31 have decreased by about 20% compared to the holiday period [3] - Specific flight prices have seen significant reductions, such as the Beijing to Singapore route dropping from 4719 yuan to 869 yuan, a decrease of 82% [3] - Other routes, including Beijing to Osaka and Kuala Lumpur, also experienced price drops exceeding 80% [3] Airline Promotions - Several airlines have launched promotional campaigns targeting off-peak travelers, including Japan Airlines' "Buy One Get One Free" offer and discounts on flights to Singapore [4] - China Southern Airlines plans to introduce an "International Flight Purchase Festival" with discounts on various routes [4] Growth in Long-Distance Travel - There has been a significant increase in bookings for long-distance travel products, with overall outbound travel numbers up by 110% year-on-year and total transaction value (GMV) increasing by 73% [5] - Destinations such as North America and Southern Europe have seen the most substantial growth in traveler numbers, with North America experiencing a 200% increase [5] Car Rental Market - The average car rental volume for self-driving trips abroad increased by 20.8% from October 8 to 11, with popular destinations including Italy and Australia [6] Trends in Group Travel - There is a growing trend towards smaller group sizes and deeper travel experiences, with group sizes decreasing from 30-40 to around 10-20 participants [7] - Travel agencies are responding to this demand by offering longer and more immersive travel experiences, with products extending beyond 10 days [7] Popularity of Cruise Travel - Cruise travel has become a favored option for off-peak travel, with various cruise products, including Southeast Asia and European long-distance cruises, gaining popularity [7]

Core Insights - The rise of immersive travel experiences among young Chinese tourists reflects a deeper transformation in consumer behavior, moving from traditional sightseeing to participatory cultural experiences [1][2][3][4] - The trend indicates a shift from ticket-based revenue models to experience-based economies, with a significant increase in travel orders to border cities during the recent holiday period [1][3] Group 1: Travel Trends - Young travelers are increasingly seeking unique, local experiences rather than conventional tourist attractions, as evidenced by their preference for handmade crafts and local markets [2][3] - The demand for immersive cultural experiences is driving a supply-side revolution in the tourism market, with a notable increase in bookings for experiential activities like tie-dye workshops and drone photography [1][3] Group 2: Cultural Integration - The integration of culture and tourism is evolving, with young tourists desiring emotional connections and deeper historical understanding during their travels [3][4] - Innovative practices, such as using AR technology to recreate historical scenes, are transforming traditional tourism models into interactive cultural experiences [3][4] Group 3: Future Directions - The future of the tourism industry will focus on three key areas: utilizing digital twin technology to bring historical artifacts to life, empowering local artisans as experience designers, and creating cultural package offerings that cater to diverse tourist interests [4] - The pursuit of deep experiences is expected to shift the tourism industry from a focus on volume to a focus on meaningful engagement, enhancing the narrative quality of travel experiences [4]

Core Insights - The tourism market in Harbin experienced significant growth during the National Day and Mid-Autumn Festival holidays, with long-distance domestic travel and deep experiences becoming mainstream trends [1][3] - Harbin's overall tourism order volume increased by 15% year-on-year, with a notable rise in spending and ticket bookings [1][5] Tourism Trends - Domestic long-distance travel orders increased by 3 percentage points compared to last year, indicating a shift in traveler preferences towards unique experiences rather than just popular attractions [1][3] - The average spending per customer in Harbin rose by 11.1%, and ticket bookings surged by 52%, while outbound travel bookings grew by 59% year-on-year [1][5] Attractions and Events - Harbin Polarland became a top attraction, receiving over 180,000 visitors, a 120% increase year-on-year, and setting a new record for daily visitor numbers [5] - The "Learning Penguin" event at Harbin Polarland gained significant attention, with over 1 billion online exposures, showcasing the effectiveness of innovative attractions [5] - The "Kailuan Carnival" at Poseidon Resort also saw a 15% increase in visitor numbers, highlighting the popularity of themed events [13] Visitor Experience - Tourists are increasingly valuing emotional and immersive experiences, as evidenced by their choices during the holidays [3][5] - Various attractions, such as the Songhua River cable car and Northeast Tiger Park, reported high visitor engagement and satisfaction, with innovative offerings enhancing the overall experience [7][11] Cultural Performances - Harbin's cultural scene thrived during the holidays, with diverse performances ranging from fashion shows to traditional puppet shows, attracting both local and out-of-town visitors [20][24] - The 2.5D stage play "Fox Demon Little Red" achieved a 99% occupancy rate, indicating strong interest in unique cultural experiences [22] Conclusion - The data reflects a robust recovery and growth in Harbin's tourism sector, driven by innovative attractions, cultural events, and a shift in consumer preferences towards deeper, more meaningful travel experiences [1][3][5]

Core Insights - The number of visitors to Dehong, Yunnan, has increased by 41.5% year-on-year, reaching 141,600 from January to August 2023 [1] - Dehong is recognized for its favorable climate, rich biodiversity, and numerous hot springs, making it an attractive destination for tourism and residency [1][4] - The establishment of a homestay cluster in the Dai Ancient Town has contributed to the region's tourism growth, with over 80 homestays and hotels currently operating [4][5] Visitor Statistics - From January to August 2023, Dehong received 141,600 visitors from outside the province, marking a 41.5% increase compared to the previous year [1] - The Dai Ancient Town has welcomed over 8 million visitors since its opening in 2020 [4] Infrastructure and Development - Dehong's Mangshi Airport operates 25 flight routes, enhancing connectivity and accessibility [4] - The region has developed a "one-hour tourism circle" with highways connecting all counties, facilitating easier travel [4] Homestay and Tourism Experience - The homestay business is thriving, with increasing occupancy rates and a focus on integrating local ethnic cultural elements into the accommodations [3][4] - The region is transitioning from traditional sightseeing to deeper experiential tourism, with a variety of wellness and leisure options being developed [4]

Core Insights - The summer tourism market for 2025 has officially started, with family travel, particularly for parents with children, becoming the dominant force driving market growth [1][2] - The overall market size is experiencing growth, with significant increases in bookings for flights, hotels, and tickets, particularly for long-distance travel and international destinations [1][2] Group 1: Family Travel Dominance - The family travel segment, especially those traveling with children, is a key driver of market growth, with parent-child travelers accounting for over 34% of domestic airline passengers [2][3] - Popular destinations for family travel include Beijing, Shanghai, Chengdu, and Kunming, with theme parks like Shanghai Disneyland and Beijing Universal Studios being top choices [2][3] Group 2: Travel Timing and Trends - The peak travel period for family trips is predicted to be from mid-July to mid-August, aligning with school vacation schedules, leading to increased flight prices during this time [3] - There is a notable increase in first-time flyers, with an estimated 6 million expected to fly for the first time this summer, indicating a growing demand for related services [6] Group 3: Diverse Travel Options - Families are seeking high cost-performance and flexible travel options, leading to a rise in multi-modal travel solutions, such as connecting flights and combinations of air and ground transport [4][5] - The popularity of self-driving trips is also increasing, with significant growth in car rental orders, particularly in regions like Sanya, Chengdu, and Qingdao [5] Group 4: Quality and Experience Focus - There is a growing demand for quality travel experiences, with high-star hotel bookings increasing by over 20% and deep travel experiences gaining popularity [7][8] - The trend towards long-term stays is evident, with a 40% increase in long-term rental orders in the vacation rental sector, highlighting a shift in consumer preferences towards immersive travel experiences [7][8] Group 5: Young Consumer Behavior - The university student demographic is showing significant growth in travel participation, with a 77% increase in travel numbers and a 6% rise in average spending [8] - The focus on quality experiences over traditional travel styles is becoming more pronounced among younger travelers [8]