文旅融合的深水区正需要满足市场的多元需求来破局。有专家指出，年轻游客追求情绪价值、热衷 探索小众目的地的偏好，反映出其出行正在向多元化、深度化、情感化演进。他们不再满足于浅层游 览，渴望在旅途中增进文史阅历、建立情感共鸣，这种"文旅+百业"的发展态势，正推动农文商体旅从 简单相加走向深度相融。在昭通，游客可以同时体验川滇黔三地的民俗表演；在贺州，黄姚古镇将喀斯 特探秘与瑶族油茶制作结合；在抚远，中东铁路遗址通过AR技术重现历史场景。这些创新实践表明， 当文旅供给打破"景点-酒店-餐厅"的线性模式，转变为可触摸的"文化+可参与的风景"的立体网络时， 每一寸土地都能成为可阅读的风景，每一次出发都能变成有温度的抵达。 这场由年轻人主导的旅行方式，其深远意义在于重构了人与土地的关系。当他们在菜市场寻找城市 本味，在废弃铁轨拍摄赛博朋克照片时，实际上是在建立新的文旅价值坐标系。未来产业升级需把握三 个方向：一是用数字孪生技术复现历史场景，让文物活起来；二是将手艺人、原住民转化为体验设计 师，强化在地文化的原生性；三是开发文化颗粒组合包，满足游客"地质+摄影+非遗"的多元需求。正 如某旅行博主所言：我们收藏的不是风景明信 ...

国庆中秋"双节"假期完美落幕，小长假带来的旅游热潮精彩纷呈。携程于10月8日发布的《2025国庆中 秋双节旅游报告》显示，节日期间，远途旅行与深度体验成为旅游市场的主流趋势，其中国内长途游订 单占比相较于去年提升了3个百分点，哈尔滨的整体旅游订单量同比增长了15%。与此同时，飞猪发布 的《2025国庆中秋假期出游快报》数据也呈现出亮眼表现：哈尔滨假期客单价同比提升11.1%，门票预 订量同比大幅增长52%，而出境游预订量更是同比增长了59%。 白鲸表演 转自：龙头新闻·黑龙江日报 这些订单数据的显著增长，深刻反映了当下旅客对旅行意义的认知转变——从追逐热门景点到探索小众 秘境，从走马观花式的观光到深度沉浸的体验，从按部就班规划路线到随心所欲表达情绪。游客的消费 选择，正愈发清晰地彰显出"为情绪买单、为体验付费"的价值取向。 热门打卡点新意不断 解锁游玩新体验 "双节"期间，哈尔滨经典景点纷纷推陈出新，用新玩法赋予老地标新活力，让外地游客收获新鲜感，本 地市民也解锁了城市游玩新视角，处处是热闹鲜活的场景。 "淘学企鹅"首次国庆巡游 哈尔滨极地公园成为双节"顶流"，累计接待游客突破18万人次，同比增幅达120%， ...

Core Insights - The number of visitors to Dehong, Yunnan, has increased by 41.5% year-on-year, reaching 141,600 from January to August 2023 [1] - Dehong is recognized for its favorable climate, rich biodiversity, and numerous hot springs, making it an attractive destination for tourism and residency [1][4] - The establishment of a homestay cluster in the Dai Ancient Town has contributed to the region's tourism growth, with over 80 homestays and hotels currently operating [4][5] Visitor Statistics - From January to August 2023, Dehong received 141,600 visitors from outside the province, marking a 41.5% increase compared to the previous year [1] - The Dai Ancient Town has welcomed over 8 million visitors since its opening in 2020 [4] Infrastructure and Development - Dehong's Mangshi Airport operates 25 flight routes, enhancing connectivity and accessibility [4] - The region has developed a "one-hour tourism circle" with highways connecting all counties, facilitating easier travel [4] Homestay and Tourism Experience - The homestay business is thriving, with increasing occupancy rates and a focus on integrating local ethnic cultural elements into the accommodations [3][4] - The region is transitioning from traditional sightseeing to deeper experiential tourism, with a variety of wellness and leisure options being developed [4]

Core Insights - The summer tourism market for 2025 has officially started, with family travel, particularly for parents with children, becoming the dominant force driving market growth [1][2] - The overall market size is experiencing growth, with significant increases in bookings for flights, hotels, and tickets, particularly for long-distance travel and international destinations [1][2] Group 1: Family Travel Dominance - The family travel segment, especially those traveling with children, is a key driver of market growth, with parent-child travelers accounting for over 34% of domestic airline passengers [2][3] - Popular destinations for family travel include Beijing, Shanghai, Chengdu, and Kunming, with theme parks like Shanghai Disneyland and Beijing Universal Studios being top choices [2][3] Group 2: Travel Timing and Trends - The peak travel period for family trips is predicted to be from mid-July to mid-August, aligning with school vacation schedules, leading to increased flight prices during this time [3] - There is a notable increase in first-time flyers, with an estimated 6 million expected to fly for the first time this summer, indicating a growing demand for related services [6] Group 3: Diverse Travel Options - Families are seeking high cost-performance and flexible travel options, leading to a rise in multi-modal travel solutions, such as connecting flights and combinations of air and ground transport [4][5] - The popularity of self-driving trips is also increasing, with significant growth in car rental orders, particularly in regions like Sanya, Chengdu, and Qingdao [5] Group 4: Quality and Experience Focus - There is a growing demand for quality travel experiences, with high-star hotel bookings increasing by over 20% and deep travel experiences gaining popularity [7][8] - The trend towards long-term stays is evident, with a 40% increase in long-term rental orders in the vacation rental sector, highlighting a shift in consumer preferences towards immersive travel experiences [7][8] Group 5: Young Consumer Behavior - The university student demographic is showing significant growth in travel participation, with a 77% increase in travel numbers and a 6% rise in average spending [8] - The focus on quality experiences over traditional travel styles is becoming more pronounced among younger travelers [8]