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阿里前高管,出任香格里拉中国区CEO
Sou Hu Cai Jing· 2025-04-28 10:19
Core Insights - Shangri-La Group has appointed Dong Benhong, former CMO of Alibaba Group, as CMO and CEO for China, aiming to enhance marketing innovation and business capabilities for long-term growth [2] - Dong Benhong has a strong background in marketing and strategic development, having led significant initiatives at Alibaba, including the "Taobao Maker Festival" and "Tmall Double 11 Global Shopping Festival" [2] - The company has been integrating talent with "internet genes," as seen with the appointment of former Qunar co-founder Zhuang Chenchao as an independent non-executive director [4] Financial Performance - In 2024, Shangri-La (Asia) reported total revenue of $2.185 billion, a 2% increase from the previous year, with hotel operating revenue at $2.042 billion [6] - As of the end of 2024, Shangri-La operates 106 hotels with approximately 42,600 rooms [8] Management Structure - The management team of Shangri-La has seen an influx of executives with strong backgrounds in the internet sector, enhancing the company's strategic direction [4] - Yang Jiancheng, former CTO of Shangri-La, played a crucial role in developing distribution and revenue management systems at Qunar [6]