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淘宝发布6款AI导购应用 称今年双11将实现AI全面落地
Feng Huang Wang· 2025-10-16 11:05
Core Insights - The 2025 Tmall Double 11 event will officially start on October 20 at 8 PM, marking a significant milestone for Alibaba's AI technology implementation across various aspects of e-commerce [1] - Alibaba aims to enhance consumer experience and merchant growth through AI applications, addressing consumer pain points [1][2] Group 1: AI Implementation and Performance Metrics - Alibaba's AI technology has improved flow matching efficiency, with complex semantic search relevance increasing by 20 percentage points, recommendation click-through rates rising by 10%, and merchant advertising ROI growing by 12% [1] - The platform has launched six AI shopping applications for consumers, including "AI Universal Search," "AI Help Me Choose," "Photo Search," "AI Fitting," and personalized "AI Lists" [1] - On the merchant side, AI tools have generated approximately 2 billion images and 5 million videos monthly, leading to a 10% increase in product click rates [1] Group 2: AIGX Technology System - Alibaba has established a comprehensive AIGX technology system covering AIGC, data, recommendations, and creativity across all e-commerce scenarios [2] - The full deployment of AI during this year's Double 11 is expected to further drive the intelligent transformation of e-commerce operations and consumer experiences [2]