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深圳K11 ECOAST滨海文化艺术区
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深圳K11被指“高奢”零兑现、招商遇冷 消费者:除了看海景,想花钱没地去
Nan Fang Du Shi Bao· 2025-05-11 23:12
Core Viewpoint - The K11 ECOAST project in Shenzhen, which has been highly anticipated and invested over 10 billion, has faced significant criticism since its trial operation began on April 28. Issues such as operational flaws, low merchant occupancy, and poor customer experience have led to disappointment among consumers and industry insiders [10][18][19]. Group 1: Project Overview - K11 ECOAST is positioned as a cultural retail landmark in the Greater Bay Area, but its opening has been marred by complaints regarding the experience and operational readiness [10][18]. - The project has attracted over 300,000 visitors on May 1, indicating strong initial interest despite the criticisms [10]. - Currently, the merchant occupancy rate is only about 50%, with many expected high-end brands not yet present [13][22]. Group 2: Operational Challenges - The trial operation has been described as rushed, with many facilities and directional signage inadequately prepared, leading to confusion among visitors [11][12]. - Specific complaints include mismatched toilet fittings and unclear navigation within the complex, which have been noted as areas needing improvement [11][12][19]. - Despite the high foot traffic, the available dining options are limited, causing long wait times and dissatisfaction among visitors [13][16]. Group 3: Future Developments - K11 ECOAST is still in its first phase of trial operation, with more shops expected to open in the coming months, and a second phase planned for 2026 [14][22]. - The management acknowledges the need for adjustments based on customer feedback and is actively working to address the issues raised during the initial operation [10][22]. - The project aims to enhance its cultural and artistic offerings to better engage consumers and improve the overall experience [21][22].
深圳K11开业遇争议,业内人士评价:一次很匆忙的开业
Nan Fang Du Shi Bao· 2025-05-09 14:00
Core Viewpoint - Shenzhen K11 ECOAST has begun phased trial operations, attracting significant visitor traffic but facing criticism regarding its readiness and operational issues [1][9]. Group 1: Operational Status - K11 ECOAST has seen over 300,000 visitors on May 1, indicating strong initial interest [1]. - As of May 8, 10 days into trial operations, some merchants have not yet opened, and certain areas are still undergoing preparations due to fire safety inspections [3][5]. - The K11 HACC exhibition hall will host regular exhibitions and support creative projects for artists, enhancing the cultural experience [3]. Group 2: Customer Feedback and Improvements - Initial complaints regarding mismatched toilet fittings and promotional information errors have been addressed, with improvements noted during site visits [5]. - The layout and signage within the complex have been criticized for lack of clarity, particularly regarding elevator access to different floors [5]. Group 3: Background and Industry Context - K11 ECOAST is the first flagship project for K11 in mainland China, initially expected to open by the end of 2024 but launched earlier [7]. - The K11 brand has faced challenges in sales performance in mainland China, raising concerns about its operational strategy following significant management changes [7][8]. - Industry experts suggest that the rushed opening may reflect broader issues within K11's operational strategy and the current commercial real estate environment [9].