Core Insights - The rising popularity of research-based travel (研学游) has led to a booming market, but it is plagued by issues such as inflated prices, misleading promotions, and a lack of educational content [1][2][4] Group 1: Market Issues - Many parents report dissatisfaction with research travel programs, citing discrepancies between advertised experiences and actual offerings, leading to complaints and legal actions against providers [2][3] - The lack of standardized pricing for research travel products results in significant price variations, with some programs costing from hundreds to thousands of yuan without clear justification [3][4] - The emergence of non-compliant organizations conducting research travel without proper qualifications has contributed to market confusion and safety concerns [4][5] Group 2: Regulatory Environment - The government has introduced several guidelines and standards to regulate the research travel industry, but enforcement and compliance remain inconsistent [4][5] - The introduction of the "Research Travel Guide" profession aims to clarify the qualifications needed for professionals in this field, yet the absence of unified standards for training and certification persists [5] Group 3: Safety and Quality Assurance - Parents are advised to verify the qualifications of travel agencies before enrolling their children in research travel programs, utilizing national platforms to check for valid licenses [6] - The Ministry of Culture and Tourism has initiated pilot programs to enhance the quality of research travel bases, with selected provinces participating in these efforts [7] - Emphasizing the importance of clear contracts and understanding rights and responsibilities can help mitigate disputes and ensure better experiences for participants [7]

"说得天花乱坠，要去科技企业和高校科研机构'开展启发性课程'，其实就是参观打卡，费用却花了 6000多元。"王女士说。 记者在抖音、快手、小红书等平台检索，发现不少家长吐槽市面上的研学游项目存在价格虚高、货不对 板现象。 记者也尝试在电商平台下单了一款名为"清华北大深度研学"的产品，产品简介中称这是高档团深度游， 可以参观清华大学、北京大学两个点位，并且有趣味讲解。但咨询后发现，交298元的团费，只能选择 一个学校，而且仅能帮助购买者预约进入校园，讲解服务需要再加价700元，讲解人员也不是有专业资 质的研学游老师，而是社会兼职人员。 来到田间地头体验干农活，前往博物馆感受历史文化，进入高校实验室探寻前沿科技……暑假期间，各 类研学游产品纷纷上新，吸引了不少家长下单。 近年来，研学游热度持续攀升，市场蓬勃发展。但研学游机构泥沙俱下，导致安全事件频发，还存在价 格虚高、货不对板、缺"研"少"学"等问题，屡屡受到家长们的质疑。 研学游市场乱象的成因是什么？家长为孩子选择研学游产品时又该如何避坑？ 市场火爆却存隐忧 "本想让孩子感受一下名校氛围，结果不仅连校门都没进去，还把腿给摔伤了。"暑假期间，内蒙古某市 市民王女 ...