清爽榆林系列活动

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【榆林】“清爽”破题 激活城市发展新动能
Shan Xi Ri Bao· 2025-09-02 22:49
Core Viewpoint - Yulin, an important energy base in China, is diversifying its tourism and cultural offerings through the "Refreshing Yulin" series of activities, aiming to enhance its image beyond coal mining and attract more visitors [1][2][5]. Group 1: Tourism Development - The "Refreshing Yulin" initiative has been ongoing since 2016, focusing on promoting the city's diverse cultural and natural attractions to boost tourism [1]. - The "Cultural Performance + Scenic Tour" ticket package in Jingbian County has facilitated a one-stop experience for visitors, combining cultural exhibitions with scenic exploration [2]. - The Wave Valley scenic area has received 266,700 visitors this year, with over 90,000 in July and August alone, showcasing the effectiveness of the tourism strategy [2]. - The Boluo Fortress, a historical military site, has seen a significant increase in visitors, with 1.4075 million guests since its reopening in January last year [3]. Group 2: Cultural Events - The 2025 "Refreshing Yulin" star concert attracted 28,000 attendees, featuring performances from well-known artists, which has helped elevate the city's cultural profile [4]. - The Long Wall Rock Music Festival drew 42,000 music lovers, enhancing Yulin's reputation as a cultural destination and stimulating local tourism [5]. Group 3: Economic Impact - The implementation of pedestrian management in Yulin Ancient City has led to increased visitor numbers, with the "Intangible Cultural Heritage + Food" initiative driving significant foot traffic [6]. - The "Refreshing Yulin" series has resulted in a daily revenue peak of 60,000 yuan during the food festival, indicating a positive economic impact on local businesses [6]. - From January to July, Yulin's retail sales of consumer goods reached 12.872 billion yuan, a year-on-year increase of 13.6%, with the restaurant sector seeing a remarkable growth of 36.1% [7].