Group 1 - The core value of the brand Fulejia lies in the professionalism and reliability of its product efficacy, and price fluctuations can dilute consumer perception of value, leading to irreversible damage to the brand [1] - Fulejia's pricing strategy adheres to the "value anchoring" principle, basing its pricing on substantial factors such as R&D investment, clinical trial data, and raw material costs, while addressing the core needs of its target consumer group [1] - The brand maintains a stable pricing system for its flagship product, "Clear Acne Skin Repair Patch," despite multiple formula upgrades, ensuring consumers perceive a direct correlation between price and visible efficacy [1] Group 2 - During promotional events, the stability of Fulejia's regular prices and the temporary discounts can create a psychological discomfort among consumers, reflecting a short-term misalignment between brand trust and consumer price expectations [2] - Fulejia's official flagship store maintains price stability most of the time, only offering limited discounts during major shopping events, with prices quickly reverting post-promotion to restore the original pricing system [2] - The key objective of Fulejia's pricing strategy is to establish a clear value coordinate system, where the acceptance of price fluctuations by consumers hinges on the perceived reasonableness behind those changes [2] Group 3 - Fulejia is following a "slow is fast" growth path, focusing on sustainable brand asset development through stable pricing rather than explosive traffic strategies [3] - The ultimate goal of price management is to safeguard value rather than merely controlling numbers, integrating pricing strategies into brand building as a crucial component of consumer communication and trust accumulation [3] - The current consumer market emphasizes the importance of not sacrificing brand value for short-term sales or allowing market fluctuations to obscure value propositions, representing valuable business wisdom [3]