日前，宝马中国对旗下超过30款车型进行官方指导价调整，幅度普遍超过10%，其中宝马iX1 eDrive25L 降幅高达24%。与此同时，沃尔沃、蔚来、小米、五菱等十余家车企也相继推出限时购车权益，进一步 推动了这场开年的"降价潮"。 然而，在表面的价格调整背后，一场涉及车企定价策略、经销商生存状态与消费者心理预期的复杂博弈 正在悄然展开。叠加购置税新政与以旧换新政策的同时推行，今年1月的车市显得尤为活跃，也充满了 不确定性。 价格重构，寻找新平衡 宝马此次价格调整范围广泛，包含旗舰和入门车型，降幅普遍在10%以上。新能源车型成为调价主力， iX1 eDrive25L指导价从29.99万元降至22.8万元；燃油车阵营调价同样力度空前，735Li从91.9万元降至 80.8万元，降幅达12%。官方建议零售价已在宝马官网及各大汽车平台同步更新，如i7 M70L从189.9万 元降至159.8万元起。 调价信息发布后，全国多家门店客流量增长超过两倍，电话咨询与试驾预约大幅增加。记者实地探访发 现，虽然进店顾客明显增多，但实际购买意愿呈现分化。有消费者认为："价格是降了，但配置和智能 化水平还是不如同价位的国产新能源车 ...

Core Viewpoint - The incident involving a customer being labeled as a "price-sensitive customer" by a FILA employee highlights deeper issues within the brand's management and customer service approach, reflecting a disconnect between its high-end positioning and actual consumer experience [2][5][19]. Group 1: Pricing and Market Position - FILA's pricing for children's shoes ranges from 480 to 1380 yuan, significantly higher than the mainstream market price of 100 to 200 yuan, indicating a premium positioning [3][19]. - The brand's strategy to target high-end consumers has led to a perception of elitism, which may alienate a broader customer base [27][30]. Group 2: Brand Management and Consumer Trust - The labeling incident has triggered a trust crisis, revealing a lack of respect for consumers and a failure in the brand's service ethos [6][12]. - Complaints about service quality and product issues have surged, with over 10,000 complaints reported, indicating systemic problems within the brand's customer service framework [12][13]. Group 3: Financial Performance and Growth Challenges - FILA's revenue growth has shown significant fluctuations, with a decline in growth rates from 25.1% in 2020 to just 8.6% in 2025, suggesting a slowdown in its expansion [19][21]. - The brand's operating profit margin has decreased, with a drop in gross margin to 68%, raising concerns about its profitability amidst rising costs [21][22]. Group 4: Strategic Recommendations - To regain consumer trust and align with its premium positioning, FILA should focus on improving its service quality and employee training, ensuring that staff embody the brand's values [35][36]. - The company needs to shift its growth strategy from quantity to quality, emphasizing brand value and customer experience over mere expansion [31][33].

当元旦节日氛围正浓，中国汽车行业却迎来一场无声的战役。 各大汽车公司相继于1月初公布2025年最后一个月的销量成绩，全年终局榜单也随之揭晓。这张成绩单揭开行业现 实，传统巨头正在以前所未有的速度扩张版图，而造车新势力阵营却正在经历残酷的座次洗牌。 新能源转型的洪流中，有人乘风破浪，也有人黯然退潮。 传统巨头阵营鼎立，强者恒强 刚刚过去的2025年，传统自主品牌巨头表现堪称强势。 比亚迪毫无悬念地继续领跑，2025年全年累计销量突破460万辆，同比增长接近8%。其中纯电车型全年累计销量 225.67万辆，同比大增27.86%。由此，比亚迪继续斩获中国汽车市场车企、品牌双料销量冠军，以及全球新能源市场 销量冠军。 尤其值得注意的是，比亚迪海外市场年销量首次突破百万大关，乘用车及皮卡海外销量达104.96万辆，同比激增 145%。这意味着，中国汽车销冠正在加速成长为世界级选手。 图片来源：比亚迪汽车 紧跟比亚迪的步伐，吉利汽车在2025年上演一出追逐大戏。全年累计销量超302万辆，超额完成全年300万辆销售目 标，同比激增39%，创下历史新高。吉利强劲增长的动力来源于其新能源转型全面提速，全年新能源车销量接近169 ...

当消费市场的潮水转向，消费者更加理性，市场竞争日趋激烈，品牌价值的战略地位愈发凸显，已然成 为企业的核心资产之一。高品牌价值不仅意味着更强的消费者心智认同，能够降低消费决策成本、增厚 业绩，也能够稳固投资者信心长期、支撑企业的长期市场价值。 对于正处于结构性变革关键期的男装品牌来说，一份品牌价值"认证"，仅仅是对企业过往发展成果的肯 定，更示着其在未来市场格局中的潜力与话语权。 在此背景下，知名男装品牌GXG母公司慕尚集团在格隆汇"金格奖"年度卓越公司评选中荣获"年度品牌 价值奖"，传递出强劲的发展信心。 该奖项从品牌差异化、知名度、客户忠诚度等多角度衡量品牌价值，甄选出的企业都创造了卓越品牌， 并在品牌价值提升的过程中做出创新和不凡实践，最终结果通过定量数据分析和专家评审团等方式得 出，颇具含金量。 可以说，此次获奖充分印证了慕尚集团品牌价值的持续增长，背后的逻辑和潜力也值得深入探究。 1、男装转型大势已至，GXG有望引领"新格局" 诸多现象表明，男装品牌正在经历一场深刻而普遍的"转型阵痛。 翻看近期男装上市公司的财报不难发现，曾经精准匹配中国男性不同职业阶段需求的头部品牌，如今普 遍深陷业绩下滑、门店收缩 ...

吃喝板块今日（12月25日）午后突然走强，反映吃喝板块整体走势的食品饮料ETF华宝（515710）早盘 持续于水面附近震荡，午后突然拉升，盘中场内价格最高涨幅达到1.01%，截至收盘，涨0.84%。 成份股方面，白酒大面积上攻。截至收盘，水井坊涨停，金徽酒涨3.08%，酒鬼酒涨3%，贵州茅台、五 粮液、泸州老窖、山西汾酒、洋河股份等白酒龙头集体飘红。 | | | 分时 多日 1分 5分 15分 30分 · | | | | | F9 盘前盘后 盛加 九转 图线 工具 份 O | | 食品饮料ETF华宝 1 | | 515710 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 0.60 | | | | | 515710[食品饮料ETF华宝] 15:00 价 0.599 涨跌 0.005(0.84%) 均价 0.597 成交量 0 | | | -0.5% | 0.599 | | +0.005 +0.84% | | | | | | | | | INLINEMALUANNANAL | | SSE CNY 15:0 ...

近日，由格隆汇主办的"金格奖——大中华区卓越上市公司评选"结果正式揭晓。该评选旨在打造投资界最具参考价值的榜单，评选覆盖了港交所、上交所、 深交所、纽交所、美国证券交易所、纳斯达克证券交易所挂牌上市的全部上市公司及独角兽公司，颇具代表性与公信力。 其中，在"年度品牌价值奖"评选中，十月稻田凭借在品牌价值提升中的创新和不凡实践脱颖而出，成功斩获这一荣誉。 回望2025年，十月稻田实现了战略上的关键一跃，成为"家庭食品行业创新者"，同时实现优异的业绩表现，获得了多家投资机构的关注与认可。 另结合市场趋势来看，品牌价值正成为愈发重要的竞争力。在物质充裕的时代，品牌力意味着拥有更强的消费者认同感，从而有助于降低消费决策成本、增 厚业绩以及增强产业链话语权，实现可持续发展。 相应的，十月稻田等具备更高品牌价值的上市公司，也在资本市场中展现出更显著的投资吸引力。 更具体来看，笔者认为可以从三个维度来进一步解读十月稻田的品牌价值与投资价值。 1、顺势推进战略升级，从"厨房食品企业"到"家庭食品行业创新者" 2025年，消费市场依然处于动态变革之中，消费需求和场景越来越多元和精细，健康消费、情绪消费等成为主导。对于供给端来说 ...

Core Viewpoint - The consumption market for liquor, particularly for Feitian Moutai, is entering a traditional peak season as the New Year and Spring Festival approach, with price trends aligning more closely with genuine consumer demand [1] Market Performance - Feitian Moutai's price has returned to its essence of consumption, with a terminal transaction average price of 1,819 yuan per bottle as of December 23, based on data from nearly 200 distributors and retail points [2] - Prices across various regions are becoming more balanced, with transaction prices around 1,700 yuan in Jiangsu and Zhejiang, approximately 1,880 yuan in Guangzhou and Shenzhen, and around 1,730 yuan in Hebei, Hubei, and Jiangxi, indicating efficient trading dynamics [4] - The rise in consumer purchases is primarily driven by genuine needs for banquets, personal use, and holiday gifting, with speculative hoarding behaviors significantly reduced [4] Product Strategy - Moutai's product release strategy focuses on "demand-driven" and "channel resilience protection," ensuring that core products like the 500ml Feitian Moutai are delivered normally while reducing the supply of non-standard products by 30%-50% [4][5] - This approach avoids a one-size-fits-all strategy and matches product supply with terminal sales conditions, enhancing consumer purchasing convenience and maintaining healthy channel operations [5] Brand Value and Market Confidence - Moutai's strong terminal sales performance and positive market expectations are supported by its brand value, which ranked 214th in the 2025 World Brand 500 list, reflecting a 3-position increase from the previous year [6] - The brand's value of 1.9 trillion yuan has allowed Moutai to maintain its top position in the Hu Run China Food Industry Top 100 for five consecutive years, with a year-on-year growth of 1% [6] Consumer Behavior Trends - The shift in consumer purchasing decisions from price-oriented to value-recognition-oriented aligns with Moutai's brand value, enhancing the confidence of distributors in recommending the product [8] - Moutai is innovating its channels and scenarios, implementing a strategy of "three transformations" and "three terminal changes," which includes a digital marketing platform and optimized offline store layouts to enhance consumer experience [8] Future Outlook - With ongoing upgrades in the consumption market, Moutai is expected to leverage its strong brand heritage, quality foundation, diverse product matrix, and continuous innovation to further unlock value potential and expand its consumer base [9]

格隆汇昨日线上举办"科技赋能·资本破局"分享会。备受瞩目的卓越公司评选榜单隆重揭晓。其中，格 隆汇"金格奖"年度卓越公司评选中，华兴资本控股(1911.HK)荣获"年度品牌价值奖"奖项。 "年度品牌价值奖"旨在表彰资本市场中拥有最高品牌价值的企业。品牌作为企业生存和发展的核心，做 好一个品牌，对于每个企业来说都是重中之重。本奖项从品牌差异化、知名度、客户忠诚度等多角度衡 量品牌价值，甄选出的企业都创造了卓越品牌，并在品牌价值提升的过程中做出创新和不凡实践。 ...

Core Viewpoint - The "Annual Brand Value Award" was presented to Moshang Group Holdings (1817.HK) during the "Technology Empowerment · Capital Breakthrough" online sharing session hosted by Gelonghui, recognizing companies with the highest brand value in the capital market [1] Group 1 - The "Annual Brand Value Award" aims to honor enterprises with exceptional brand value, which is crucial for their survival and development [1] - The award evaluates brand value from multiple perspectives, including brand differentiation, recognition, and customer loyalty [1] - Selected companies have demonstrated innovation and outstanding practices in enhancing their brand value [1]

"年度品牌价值奖"旨在表彰资本市场中拥有最高品牌价值的企业。品牌作为企业生存和发展的核心，做 好一个品牌，对于每个企业来说都是重中之重。本奖项从品牌差异化、知名度、客户忠诚度等多角度衡 量品牌价值，甄选出的企业都创造了卓越品牌，并在品牌价值提升的过程中做出创新和不凡实践。 格隆汇12月23日｜格隆汇昨日线上举办"科技赋能·资本破局"分享会。备受瞩目的卓越公司评选榜单隆 重揭晓。其中，格隆汇"金格奖"年度卓越公司评选中，蓝月亮集团(6993.HK)荣获"年度品牌价值奖"奖 项。 ...