Core Insights - The theme park industry is experiencing a surge in popularity during the summer season, with orders increasing by 70% compared to the previous year, indicating a growing trend in the "happy economy" [1] - Shanghai's LEGO Land, which opened in July, has attracted a significant number of visitors, with about 70% of summer tourism orders coming from outside the city, showcasing its appeal to a broader audience [1][2] - The introduction of innovative attractions and high-tech experiences in theme parks is becoming a key strategy to attract visitors, as seen in various parks across China [4][5] Industry Trends - The theme park sector is expanding its reach through high-speed rail networks, creating a multi-layered visitor demographic that includes local, regional, and international tourists [1] - Major theme parks are enhancing their offerings by incorporating cooling measures and nighttime activities to improve visitor experience during the hot summer months [1] - The construction of new theme parks, such as the Shenzhen LEGO Land, is underway, with significant investments aimed at creating family-friendly entertainment destinations [5] Regional Developments - Guangdong's theme parks are leveraging unique attractions, such as the largest giraffe population outside Africa at the Changlong Forest Kingdom, to draw visitors [3] - The overall theme park industry in Guangdong is competitive due to its established infrastructure and a complete supply chain, despite a slower pace of new project development compared to other regions [6] - Experts suggest that Guangdong's theme parks need to innovate and integrate modern technology with cultural elements to enhance their appeal and competitiveness [7]

Core Viewpoint - The article discusses the ticket pricing structure and the development of the Shanghai LEGO Park, highlighting its significance in the growing theme park industry in China [2][12]. Ticket Pricing Summary - The Shanghai LEGO Park has a six-tier ticket pricing system based on the date of entry, with adult tickets ranging from a minimum of 319 yuan to a maximum of 599 yuan, and children's tickets from 255 yuan to 479 yuan [2][3]. - The pricing categories include: - Off-peak days: Adult 319 yuan, Children 255 yuan - Regular days: Adult 379 yuan, Children 300 yuan - Special regular days: Adult 439 yuan, Children 350 yuan - Peak days: Adult 499 yuan, Children 399 yuan - High peak days: Adult 549 yuan, Children 439 yuan - Special high peak days: Adult 599 yuan, Children 479 yuan [3]. Park Features and Development - The Shanghai LEGO Park covers an area of 31.8 million square meters and includes eight themed areas designed for families with children aged 2 to 12 [2][3]. - Key attractions include the world's first LEGO Flying Car and the classic Dragon Roller Coaster, with 80% of the rides installed and 97% of LEGO models delivered [4][5][9]. - The park's buildings are over 80% complete, featuring oversized LEGO bricks in their design [10]. Industry Trends - The theme park industry in China is rapidly expanding, with a market size approaching 600 billion yuan in 2023, projected to exceed 1,100 billion yuan by 2028 [13]. - New theme parks are emerging, including both international IP parks and local attractions, with a focus on differentiated site selection [12][14]. - The economic impact of theme parks is significant, with each 1 yuan of revenue generating approximately 3.8 yuan in local economic activity [14]. Consumer Behavior and Market Potential - A survey indicates that 79.96% of consumers have visited a theme park, with 12.95% planning to visit one, suggesting a strong market demand [16]. - The article emphasizes the importance of local government support and feasibility studies for successful theme park operations [17].