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温巴郎温宿大米 | 自获得“STC 香港优质正印”认证推进产业升级
Zhong Guo Shi Pin Wang· 2025-07-07 14:36
Core Insights - The company has significantly improved its market competitiveness and future development prospects since obtaining the "STC Hong Kong Quality Certification" [1] Production and Management - The company has successfully transferred 5,000 acres of rice planting base and invested in soil improvement and irrigation facility upgrades, ensuring a stable and sustainable growth environment for rice [3] - The yield per acre has increased by approximately 10% due to scientific planning and meticulous management, enhancing both the quality and quantity of rice production [3] - The company has established partnerships with over 200 farmers to promote standardized planting techniques, laying a solid foundation for high-quality rice production [3] Production Efficiency - The company has upgraded its production lines with advanced intelligent equipment, increasing the rice processing capacity from 8 tons to 10 tons per hour while reducing manual intervention [5] - The production process is now more standardized, ensuring consistent product quality through rigorous quality control measures, with a product pass rate exceeding 99% since certification [5] Sales and Marketing - Annual sales volume increased from 5,000 tons to 8,000 tons after obtaining the STC certification, with the proportion of sales through e-commerce channels rising from 20% to 40% [7] - The company has formed long-term partnerships with high-end supermarkets and specialty grain and oil stores, enhancing market coverage and brand reputation [7] Brand Promotion - The company actively participates in domestic and international agricultural product exhibitions, showcasing its premium rice products and attracting professional buyers and consumers [9] - Following recommendations from industry experts and food bloggers, sales increased by approximately 15% within a month [9] - The company conducts offline interactive activities, such as rice cooking competitions and healthy eating seminars, to enhance consumer engagement and brand loyalty, with an average participation of over 200 people per event [9]