温州超级城市IP活动

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“趣玩温州 省钱畅飞”主题航班正式启动,暑期上同程飞温州享超值福利
Xiao Fei Ri Bao Wang· 2025-08-01 06:21
Group 1 - Wenzhou is promoting its unique cultural and natural attractions to attract more tourists, leveraging its rich history and modern vibrancy [1] - The "Fly to Wenzhou This Summer" marketing campaign aims to enhance Wenzhou's tourism brand influence by integrating air travel, local tourism resources, and platform traffic [3][4] - The campaign includes a new marketing model called "Airborne Cultural Tourism Corridor," featuring a themed flight from Wenzhou to Changsha, showcasing Wenzhou's culture at high altitudes [4] Group 2 - A comprehensive marketing strategy is being implemented, combining both aerial and ground promotions to reach potential tourists effectively [7] - The campaign covers nearly 20 stores in cities with direct flights to Wenzhou and includes high-end hotels in major cities like Beijing and Guangzhou [7] - The "Wenzhou Super City" IP event launched on July 18 has attracted over 100,000 participants, offering various incentives and cultural experiences to enhance tourist engagement [10] Group 3 - The promotional activities are designed to create a strong presence for Wenzhou's tourism brand in key national markets, injecting vitality into the summer tourism economy [7][10] - The campaign features various attractive offers, including discounts on flights and accommodations, to encourage both returning and new visitors to explore Wenzhou [10][13]