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海岛游 带动消费新需求(大数据观察·海洋经济活力足)
Ren Min Ri Bao· 2025-08-11 22:01
Core Viewpoint - The article highlights the transformation of Zhoushan, Zhejiang, into a world-class tourist destination through enhanced travel services and diversified tourism experiences, showcasing the integration of technology and local culture in tourism development [4][10]. Group 1: Tourism Development - Zhoushan is promoting its tourism industry by improving quality and efficiency, aiming to become a world-class travel destination [4]. - The introduction of the "Island Express" helicopter service has significantly reduced travel time between islands, with a ticket price of around 600 yuan and nearly full capacity during the recent holiday [7][8]. - The local government is actively developing unique tourism routes and attractions, such as the "Romantic Island" concept on Baisha Island, enhancing the overall visitor experience [9]. Group 2: Technological Integration - The "You Zhoushan" WeChat mini-program offers a one-stop solution for tourists, allowing them to book accommodations, plan itineraries, and access services conveniently [10][11]. - The mini-program has over 200 merchants registered and has handled more than 18,500 online inquiries and complaints, achieving a 100% resolution rate [11]. - The development of the mini-program aligns with the broader goal of increasing tourist visits to Zhejiang's islands, targeting 100 million visitors by 2026 [11]. Group 3: Economic Impact - The tourism sector in Zhoushan has seen a 13.9% year-on-year increase in visitor numbers, with approximately 14 million tourists in the first seven months of the year [9]. - Local businesses, such as the hospitality sector, have benefited from increased tourist traffic, with some operators reporting significant revenue growth due to enhanced visibility through the mini-program [10][11].