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万咖壹联:海外移动游戏市场前景乐观,全面加大“出海”力度
Jing Ji Guan Cha Wang· 2025-07-08 11:49
Group 1 - The core strategy of the company is the "AI + Going Global" dual-driven strategy, which aims to enhance its overseas market presence while leveraging AI technology for operational efficiency [1][2] - The company has established itself as a key player in the mobile game distribution sector, collaborating deeply with top smartphone manufacturers such as Huawei, Xiaomi, OPPO, vivo, Honor, and Apple [1] - The actual sales revenue of China's self-developed games in overseas markets is projected to reach $18.557 billion in 2024, reflecting a year-on-year growth of 13.39% [1] Group 2 - The company plans to significantly increase its overseas efforts in 2025, utilizing AI to assist game enterprises in achieving precise targeting and localized operations [2] - The company has achieved a market share of over 50% in game advertising based on app stores in China over the past decade [2] - The company aims for a compound annual growth rate (CAGR) of around 30% over the next five years, targeting to exceed $15.5 billion in revenue by 2029 [2] Group 3 - The Chinese government's recent policy emphasizes the development of game export businesses, indicating a supportive environment for the industry [3] - Research reports suggest that the globalization of Chinese games is accelerating, with in-game advertising monetization (IAA) presenting new opportunities [3] - The year 2025 is seen as a critical point for the Chinese mobile game industry to overcome existing challenges in international markets [3]