Core Insights - Douyu achieved profitability in Q2 2025, driven by continuous innovation and cost efficiency measures [1][2] - The company reported total revenue of 1.054 billion RMB, a year-on-year increase of 2.1%, with a gross profit of 142 million RMB, up 68.5% [1] - Net profit reached 37.83 million RMB, a significant increase of 176.83% compared to a net loss of approximately 49.2 million RMB in the same period last year [1] Revenue Composition - Innovation business, advertising, and other revenues reached 476.1 million RMB, a year-on-year increase of 96.8%, accounting for 45.2% of total revenue, up from 23.4% a year ago [3] - Live streaming revenue was 578 million RMB, with a reduction in low-return investment activities [3] - The average monthly active users for live streaming were 36.4 million, with 2.8 million average paying users, generating an average revenue of 255 RMB per paying user [3] Cost Management - The company reduced content costs from 803 million RMB in 2024 to 727 million RMB, a decrease of 9.5%, and bandwidth costs from 79.6 million RMB to 48.6 million RMB, a decrease of 38.9% [3] - Overall operating costs decreased from 947.8 million RMB in 2024 to 912 million RMB, a reduction of 3.8%, contributing to a gross margin increase of 5.3 percentage points to 13.5% [4] Innovation and Content Strategy - Douyu is enhancing its esports event offerings, including major tournaments and innovative self-produced events, which have increased user engagement [5][6] - The company is focusing on voice social network services and game membership services, with voice business revenue growing by 70.8% to 296 million RMB [6] - Douyu is actively improving its platform's compliance and community environment by addressing illegal content and behaviors [7]