湾鸡跃马主题新春限定新品
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花式宠粉!和“大湾鸡”一起迎新年
Xin Lang Cai Jing· 2025-12-29 00:38
Group 1 - The event "Welcoming the New Year with 'Bay Chicken'" showcases the transformation of the "Bay Chicken" from a sports mascot to a cultural IP, integrating cultural releases, trendy performances, and interactive experiences [1] - The Guangzhou Municipal Bureau of Forestry and Landscaping announced the launch of a "Blind Box Treasure Hunt" activity, encouraging citizens to explore and unlock limited edition blind box exchange cards hidden in the Yuntai Garden [1] - The Guangzhou Cultural Development Group released a city-wide parade map for "Bay Chicken" and announced the "Bay Chicken" Olympic Carnival, set to begin trial operations in early February 2026 at the Guangdong Olympic Sports Center [1] Group 2 - The "Bay Chicken" IP is positioned as a core engine to systematically promote the deep integration of sports, tourism, cultural creativity, and consumption industries, transforming "cute energy" into tangible "development momentum" [2] - The "Bay Chicken" has transcended its origins in sports, breaking boundaries and connecting to a broader world, with mascots "Happy" and "Joyful" being awarded the title of "City Promotion Ambassadors" [2] - The design team for the mascots received "birth certificates," highlighting the cultural significance and community engagement surrounding the "Bay Chicken" initiative [2]