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从 1.5 亿瓶到再登国际顶刊,滋源无患子为世界贡献东方头皮养护新方案 | 特稿
Cai Fu Zai Xian· 2025-08-28 01:34
Core Viewpoint - The article highlights the success of Ziyuan's Sapindus Mukorossi (Soapberry) series, which has sold 150 million bottles globally, showcasing the integration of Eastern botanical wisdom with modern scientific validation in the hair care industry [1][24][29] Group 1: Research and Development Achievements - Ziyuan's research on the fermentation essence of Sapindus Mukorossi has been published in top international microbiology journals, indicating a significant recognition of China's scalp care research capabilities [2][10] - Over 11 years, Ziyuan has developed a complete research chain from raw material selection to clinical validation, achieving a closed-loop system that addresses the industry's common issue of disconnect between research and product application [4][18] - The company has established a strong scientific barrier with five patents and five published papers, demonstrating the effectiveness of its products in meeting consumer needs [4][21] Group 2: Market Position and Brand Recognition - Ziyuan has been recognized as the "First Brand of High-end Hair Care in China" by the China Fragrance and Cosmetic Industry Association, breaking the perception that high-end hair care is solely dominated by international brands [5][21] - The brand's success is evidenced by its top rankings on platforms like Douyin and Tmall, reflecting a shift in consumer trust towards domestic high-end products [21][24] Group 3: Innovation in Scalp Care - Ziyuan has redefined the concept of scalp care, emphasizing the importance of scalp health over just hair cleanliness, which has led to a broader consumer awareness [23][29] - The company has pioneered the establishment of standards in scalp microbiome care, moving the industry towards a more scientifically validated approach [6][20] Group 4: Contribution to the Industry - Ziyuan's model serves as a benchmark for domestic brands, demonstrating that scientific rigor and quality can lead to success in the high-end market [18][28] - The publication of the "White Paper on Scalp Microbiome Care" provides a framework for the industry, promoting the development of standards and practices in scalp care [28][29]