Core Viewpoint - The article discusses the potential sustainability and market opportunities of indoor skiing, particularly focusing on the "dry snow" skiing machines, and their relationship with urban sports consumption trends in China post-2022 Winter Olympics [2][4]. Group 1: Market Trends and Consumer Insights - The popularity of ice and snow sports has surged in China following the 2022 Winter Olympics, leading to rapid development of indoor ski facilities, especially in southern cities [4]. - Indoor ski facilities are categorized into two types: large enclosed snow parks with snow-making machines and smaller gym-like setups with skiing machines [4]. - The number of indoor ski facilities is projected to increase to 60 by 2024, a 33% rise from 2023 [4]. - The consumer demographic for skiing machines primarily consists of economically capable adults, with 80% of skiing enthusiasts under 39 years old, and over half aged between 25-34 [6][9]. Group 2: Consumer Behavior and Preferences - Skiing machine users are often not beginners but rather individuals looking to maintain their skiing skills, indicating a preference for one-on-one training sessions [5][6]. - The cost of private lessons on skiing machines is comparable to other sports, with prices around 200-300 RMB per half hour, and monthly memberships costing approximately 800 RMB [6]. - The interest in skiing often begins with outdoor experiences, with skiing machines serving as an extension of that interest rather than a primary attraction [8]. Group 3: Family Dynamics and Attitudes - Family dynamics play a significant role in skiing participation, with parents often introducing their children to skiing after developing their own interest [9][10]. - The attitudes of parents towards skiing can vary, with some viewing it as a valuable skill for their children, while others may be indifferent or concerned about safety [10][13]. - The presence of skiing machines in family-oriented venues suggests a potential for broader acceptance, but parental attitudes can hinder widespread adoption among youth [16].