进入冬季，尔滨又开始发力了：冰雪大世界规模创历届之最，总面积达120万平方米，总用冰用雪量突 破40万立方米；哈尔滨极地公园培育了100只适合室外集体巡游的南极企鹅，系有史以来规模最大；位 于哈尔滨音乐长廊的网红雪人今年长高1米…… 根据国务院办公厅此前印发的一份文件，冰雪经济到2030年达到1.5万亿元。那么，包括哈尔滨在内的 整个东北地区，能否乘着冰雪经济的热潮，赢回当年"老大哥"的底气？ 近日，南都N视频记者实地探访哈尔滨、大庆、齐齐哈尔等地，调研黑龙江冰雪产业发展实效。 消费热 冰雪大世界以核心IP强力带动各种消费业态 12月21日，哈尔滨冰雪大世界刚刚开园第五天，一家园内的文创店工作人员在对账时透露，该店日营业 额已达到2.3万元。在冰雪大世界内，这样的文创店还有很多，冰箱贴、摩天轮玩偶、企鹅毛绒玩具都 备受游客喜爱。 由冰雪经济带动的消费热不止文创这一个案例。哈尔滨乾卯雪龙体育用品有限公司是国内第一家滑雪场 专用滑雪鞋、固定器的生产厂家，该公司总经理李智博告诉南都N视频记者："从2023年开始，也就是 疫情结束的第一年，我们订单量翻了3倍左右，这背后既有疫情结束后人们对户外滑雪的追求，也和哈 尔滨 ...

Core Viewpoint - The article discusses the potential sustainability and market opportunities of indoor skiing, particularly focusing on the "dry snow" skiing machines, and their relationship with urban sports consumption trends in China post-2022 Winter Olympics [2][4]. Group 1: Market Trends and Consumer Insights - The popularity of ice and snow sports has surged in China following the 2022 Winter Olympics, leading to rapid development of indoor ski facilities, especially in southern cities [4]. - Indoor ski facilities are categorized into two types: large enclosed snow parks with snow-making machines and smaller gym-like setups with skiing machines [4]. - The number of indoor ski facilities is projected to increase to 60 by 2024, a 33% rise from 2023 [4]. - The consumer demographic for skiing machines primarily consists of economically capable adults, with 80% of skiing enthusiasts under 39 years old, and over half aged between 25-34 [6][9]. Group 2: Consumer Behavior and Preferences - Skiing machine users are often not beginners but rather individuals looking to maintain their skiing skills, indicating a preference for one-on-one training sessions [5][6]. - The cost of private lessons on skiing machines is comparable to other sports, with prices around 200-300 RMB per half hour, and monthly memberships costing approximately 800 RMB [6]. - The interest in skiing often begins with outdoor experiences, with skiing machines serving as an extension of that interest rather than a primary attraction [8]. Group 3: Family Dynamics and Attitudes - Family dynamics play a significant role in skiing participation, with parents often introducing their children to skiing after developing their own interest [9][10]. - The attitudes of parents towards skiing can vary, with some viewing it as a valuable skill for their children, while others may be indifferent or concerned about safety [10][13]. - The presence of skiing machines in family-oriented venues suggests a potential for broader acceptance, but parental attitudes can hinder widespread adoption among youth [16].

Core Insights - The 137th Canton Fair is currently taking place in Guangzhou, focusing on the theme of "Beautiful Life," showcasing innovative sports and leisure products that attract buyers [1] Group 1: Company Developments - Guangzhou Shuangyu Sports Goods Group introduced a new ping pong serving machine with enhanced features, allowing adjustments to ball frequency, speed, direction, and landing point through a controller [2] - The company aims to expand its market presence in emerging regions such as the Middle East and Africa, while maintaining strong relationships with existing customers in Southeast Asia and Russia [2] - Shanxi Yikang Fitness Equipment Co., Ltd. presented over 60 new products, including treadmills and rowing machines, with a focus on artificial intelligence integration and customized user interfaces [2] Group 2: Market Trends - China's exports to over 160 countries and regions have seen growth, with a 9.6% increase to Belt and Road countries and a 13.4% increase to ASEAN countries [2] - The demand for Chinese fitness equipment in overseas markets is significant, with Zhejiang Tuda Hardware Products Co., Ltd. reporting a 35% year-on-year increase in sales for Q1 [4] - The overall export value of China's sports goods is projected to reach $28.396 billion in 2024, reflecting a year-on-year growth of 6.77% [4]